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  • Target
Target ico

Target

Perfume Store Near MeVirginiaHenrico CountyRichmondWest Broad Street

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Phone

+1 804-285-3492

Address

5401 W Broad St, Richmond, VA 23230, USA

Website

www.target.com

Hours

Monday 8:00 AM - 11:00 PM
Tuesday 8:00 AM - 11:00 PM
Wednesday 8:00 AM - 11:00 PM
Thursday 8:00 AM - 11:00 PM
Friday 8:00 AM - 11:00 PM
Saturday 8:00 AM - 11:00 PM
Sunday 8:00 AM - 11:00 PM

Target Introduce

For many households in Richmond, Virginia, a trip to Target is more than just a shopping errand; it's an opportunity to find everything from everyday essentials to unexpected delights all under one roof. The Target store at 5401 W Broad Street serves as a comprehensive department store, catering to a diverse range of needs for local residents. From fresh groceries and stylish apparel to home decor, electronics, and beauty products, Target aims to provide a convenient and appealing shopping experience for the entire family.

In the bustling retail landscape of Virginia, Target stands out as a versatile shopping destination. It combines the broad selection of a general merchandise store with specialized sections, including an in-store Starbucks for a quick refreshment, a CVS pharmacy for health needs, and even an Ulta Beauty at Target shop for a curated selection of prestige cosmetics. This integrated approach is designed to simplify shopping and offer a wide variety of products and services, making it a frequent stop for many Richmond locals. This article will delve into the specifics of the Richmond Central Target location, highlighting its extensive offerings, accessibility, and features that make it a suitable choice for the community.

The Target store in question is ideally located at 5401 W Broad St, Richmond, VA 23230, USA. This address places it along one of Richmond's major commercial arteries, West Broad Street, which is a well-known hub for retail, dining, and other services. This strategic location ensures excellent accessibility for a large segment of the Richmond population and those from surrounding areas.

Accessibility by car is a significant advantage, with ample parking typically available in the store's dedicated parking lot. This makes it convenient for shoppers to visit, whether they are running a quick errand or planning a more extensive shopping trip. West Broad Street's connection to major roads and highways also facilitates easy travel from various parts of the city and beyond.

For those who utilize public transportation, the West Broad Street corridor is generally well-served by GRTC bus routes, providing an alternative means of reaching the store. The store's prominent position and familiar branding also make it easy to locate for first-time visitors. While one customer noted some exterior litter near the entrance, this is often a temporary issue, and the overall convenience of the location remains a strong point for this Target store, making it a reliable and accessible shopping destination for the Richmond community.

Target is renowned for its diverse product categories and convenient services, making it a true department store experience. The 5401 W Broad St location in Richmond offers a comprehensive range of goods and specialized in-store services:

  • General Merchandise: A vast selection across various departments, including:

    • Clothing, Shoes & Accessories: For men, women, and children.

    • Home Goods: Kitchen & dining, furniture, bedding, bath, and outdoor living & garden items.

    • Electronics: Video games, movies, music, and books.

    • Toys & Sports & Outdoors: Products for various recreational activities.

    • Baby & Kids: Essentials for infants and children, including clothing, gear, and toys.

    • Household Essentials: Cleaning supplies, paper products, and other household staples.

    • Beauty & Personal Care: A wide range of cosmetics, skincare, hair care, and hygiene products.

    • Health: Over-the-counter medications and health supplies.

    • Pets: Food, toys, and accessories for pets.

    • Luggage: Travel bags and accessories.

    • School & Office Supplies: Essentials for education and work.

    • Arts, Crafts & Sewing: Supplies for various hobbies.

    • Party Supplies & Gift Ideas: Items for celebrations and gifting.

  • Grocery & Fresh Produce: A significant section dedicated to everyday grocery needs, including fresh produce, dairy, frozen foods, and pantry staples. This location also has wine & beer available.

  • In-Store Specialty Shops:

    • Ulta Beauty at Target: A dedicated section offering a curated selection of popular and prestige beauty brands, providing a more specialized beauty shopping experience.

    • Target Optical: An in-store optical center providing eye exams and a selection of eyeglasses and contact lenses.

    • CVS Pharmacy: A full-service pharmacy for prescription fulfillment and over-the-counter medication needs.

    • Starbucks Cafe: An in-store coffee shop for refreshments and a quick break during shopping.

  • Cell Phone Activations: Services for Consumer Cellular, AT&T, and other prepaid cell phone activations.

  • Convenient Shopping Options:

    • Order Pickup: Customers can place orders online and pick them up inside the store.

    • Drive Up: An even more convenient option where customers can pick up their online orders without leaving their car via the Target app.

    • Same-Day Delivery: Partnered with Shipt, offering delivery directly to customers' doors.

This extensive range of products and services makes the Richmond Central Target a versatile and highly functional shopping destination for the local community.

The Target store at 5401 W Broad St in Richmond offers several features and highlights that contribute to its role as a key shopping destination for locals:

  • Integrated Shopping Experience: The ability to purchase groceries, apparel, home goods, and electronics all in one location is a major convenience. This "one-stop shop" approach saves time and effort for busy individuals and families in Virginia.

  • Specialty Shops Within the Store: The inclusion of dedicated spaces like Ulta Beauty at Target, Target Optical, a CVS pharmacy, and a Starbucks Cafe significantly enhances the shopping experience. These partnerships bring specialized services and popular brands under one roof, making it easier for customers to combine various errands. The Apple Experience area also highlights a focus on electronics.

  • Flexible Fulfillment Options: Target's commitment to modern retail is evident in its robust Order Pickup, Drive Up, and Same-Day Delivery services. These options cater to diverse customer preferences, offering flexibility and convenience for those who prefer to shop online and pick up in-store or have items delivered to their home.

  • Wide Range of Products for Every Need: From everyday household essentials and fresh groceries to seasonal decor and the latest tech gadgets, the breadth of Target's inventory ensures that most shopping lists can be fulfilled. This diversity makes it a reliable resource for various consumer needs.

However, it's also important to consider customer feedback, which provides a more nuanced picture:

  • Store Presentation and Stocking: One customer noted the "exterior to be somewhat littered with trash near the entrance" and "many boxes and ongoing stocking activities" inside, especially during what was likely a "holiday rush." While stocking is common in busy retail, this feedback suggests that at times, the store's presentation and tidiness might be impacted by high demand or operational intensity.

  • Customer Service on the Floor: The same customer mentioned that "nobody doesn't speak to welcome you or ask if you need any assistance" while looking for a product, and only at checkout did the cashier ask if they "found everything." This suggests that while cashier efficiency was noted, proactive customer assistance on the sales floor might be inconsistent.

  • Mask Policy Concerns: A separate customer review expressed concern and "outrage" over Target security and customers wearing masks, indicating a differing opinion on store policy regarding face coverings. Target's current policy states that it "does not require our U.S. team members or guests to wear masks, as local regulations allow," but encourages consulting public health guidance. This shows that differing public perceptions of mask policies can sometimes be a point of discussion for customers.

These points suggest that while the Richmond Central Target offers impressive features and services, the in-store experience regarding tidiness and proactive assistance can sometimes fluctuate, and individual preferences on policies like mask-wearing might influence perception. Nevertheless, the core offerings remain a significant draw for local shoppers.

Target consistently offers a variety of promotions and special offers designed to provide value to its customers. These deals are frequently updated and span across multiple product categories, ensuring there's usually something for everyone. For locals in Richmond, staying informed about these promotions can lead to significant savings.

  • Weekly Ads: Target releases new weekly ads that highlight current discounts on groceries, household essentials, clothing, electronics, and more. These ads are available in print, online, and through the Target app.

  • Target Circle Program: This is Target's free loyalty program that offers personalized deals and discounts. Members receive access to exclusive offers, earn 1% back on eligible purchases to redeem on future shopping trips, and get a birthday reward. Target Circle offers are often specific to product categories or individual items.

  • Target RedCard: For frequent shoppers, the Target RedCard (debit or credit) provides a standing 5% discount on most purchases, free shipping on Target.com orders, and an extended return window. This is a consistent way to save on every shopping trip.

  • Gift Card Promotions: Target frequently runs promotions where customers receive a Target GiftCard with qualifying purchases (e.g., "$20 Target GiftCard with $100 on select diapers & wipes" or similar offers on personal care items).

  • Category-Specific Deals: The store often has promotions like "Buy 3, get 1 free on select beauty minis," "Buy 1, get 1 25% off select sun care items," or "Buy 2 for $9 on select Oreo cookies." These deals are tailored to specific product types and popular brands.

  • Clearance and Sale Sections: Both in-store and online, Target has dedicated clearance sections where items are marked down significantly. These can offer great value on a variety of products, from seasonal decor to clothing and electronics.

  • Seasonal and Holiday Sales: Throughout the year, Target hosts major sales events tied to holidays (e.g., Black Friday, Cyber Monday, Fourth of July) or seasonal changes, offering deep discounts across many departments. For example, a military discount of 10% off a storewide purchase during certain periods around national holidays has been offered to active duty military, veterans, and their families.

To ensure locals in Richmond make the most of these opportunities, it's highly recommended to check the Target app, browse the weekly ad online, and look for in-store signage, especially before large shopping trips.

For direct communication or to visit the Target store at 5401 W Broad St in Richmond, VA, please use the following contact information:

  • Address: 5401 W Broad St, Richmond, VA 23230, USA

  • Phone: (804) 285-3492

  • Mobile Phone: +1 804-285-3492

The store typically maintains consistent operating hours, though it's always wise to verify them, especially on holidays or for special events. For the most up-to-date information on store hours, product availability, or to check on specific services like Target Optical or CVS Pharmacy, calling the store directly or visiting the store's page on Target.com is recommended. Their website also offers convenient online ordering for pickup or delivery.

For locals in Richmond, Virginia, the Target store at 5401 W Broad Street is an exceptionally suitable and versatile shopping destination. Its primary strength lies in its comprehensive inventory, which truly makes it a one-stop shop for almost every household need. From fresh groceries and everyday essentials to clothing, home decor, electronics, and even specialized beauty products through Ulta Beauty at Target, residents can accomplish a wide range of tasks in a single visit, saving valuable time and effort.

The integration of in-store services like Target Optical, CVS Pharmacy, and a Starbucks Cafe further enhances its convenience, allowing locals to combine diverse errands such as picking up prescriptions, getting an eye exam, or grabbing a coffee while shopping for other items. This multi-faceted approach caters effectively to the varied needs of a busy community.

Furthermore, Target's commitment to modern retail convenience, evident through its Order Pickup, Drive Up, and Same-Day Delivery options, makes it highly adaptable to different shopping preferences. Whether you prefer to browse the aisles, quickly grab an online order, or have your groceries delivered, Target provides flexible solutions. The Target Circle Rewards program and various promotions offer tangible savings, adding to its appeal for value-conscious shoppers.

While some customer feedback occasionally points to issues with store tidiness or proactive floor assistance, these often appear to be isolated incidents or reflections of busy periods. The core value proposition of Target as a well-stocked, conveniently located, and service-rich department store remains strong. For Richmond residents seeking efficiency, variety, and competitive pricing, the Target on West Broad Street stands as a reliable and suitable choice for fulfilling a broad spectrum of their shopping requirements.

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Location

Customer Reviews

Nae

Dec 28, 2024

I was in the area and stopped by this Target and found the exterior to be somewhat littered with trash near the entrance. Inside, there were many boxes and ongoing stocking activities, likely due to the holiday rush. The checkout line wasn't that long, and the cashier efficiently managed the line.

Nick Williams

Jun 14, 2025

If folks are so outraged over ICE wearing masks, why does Target feel like it's okay for their security and from what I see now the customers. I thought someone was coming in to rob the place, I mean most folks who mask their face/identity, it's for nothing positive

Myan Le

Apr 24, 2024

Not a bad location. Everything is clean and is definitely well stocked. Check out registers are also quick and efficient! I like their toothbrushes for guests! They r pretty soft and cheap for a pack!

ddan8862

Jul 02, 2023

This Target blows me the line are long . But today making a return I had a rude hostile person check me out. No issues with the refund but Phyllis RUDE , dismissive, and a poor person to interact with the customer. She purposely has a trashcan as if you would give her germs for touching your bag. I have not seen this in any other location and I think as a company she needs some customer service training and this practice should be taken away.

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