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  • SEPHORA
SEPHORA ico

SEPHORA

Perfume Store Near MeGeorgiaFulton CountyAtlantaOld Fourth WardNorth Avenue Northeast

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Phone

+1 404-532-1591

Address

650 North Avenue NE Space #S104, Atlanta, GA 30308, USA

Website

www.sephora.com

Hours

Monday 10:00 AM - 9:00 PM
Tuesday 10:00 AM - 9:00 PM
Wednesday 10:00 AM - 9:00 PM
Thursday 10:00 AM - 9:00 PM
Friday 10:00 AM - 9:00 PM
Saturday 10:00 AM - 9:00 PM
Sunday 11:00 AM - 7:00 PM

SEPHORA Introduce

For beauty enthusiasts across Georgia, especially those in the vibrant heart of Atlanta, one name stands out as the ultimate destination for all things makeup, skincare, haircare, and fragrance: SEPHORA. Far more than just a traditional clothing or gift shop, SEPHORA is a global leader in prestige beauty retail, offering an unparalleled selection of brands, from established luxury labels to emerging independent lines. It's a place where you can explore the latest trends, discover innovative products, and receive expert advice to help you look and feel your best.

SEPHORA is renowned for its immersive and interactive shopping environment. Walking into a SEPHORA store is an experience in itself, designed to encourage exploration and experimentation. With an open-sell philosophy, customers are invited to touch, feel, and test products at their leisure, allowing for a truly hands-on discovery process. This approach is complemented by highly knowledgeable beauty advisors who are on hand to offer personalized recommendations, conduct color matching, and provide tips tailored to individual skin concerns and beauty goals.

The vastness of SEPHORA's inventory is a key draw for locals in Georgia. Whether you're searching for a specific foundation shade, a new skincare regimen, a signature scent, or the perfect hair styling product, you'll find an extensive array of options across all price points. Beyond the products, SEPHORA also champions various beauty categories like "Clean at Sephora," highlighting products formulated without certain contentious ingredients, and "Black-Owned Brands," showcasing diverse entrepreneurs. This commitment to variety, quality, and inclusivity makes SEPHORA an indispensable resource for anyone in Georgia passionate about beauty.

The SEPHORA store in Atlanta is ideally located to serve the bustling metropolitan area, making it a convenient destination for beauty lovers. You’ll find this premier beauty hub at 650 North Avenue NE Space #S104, Atlanta, GA 30308, USA. This address places it squarely within Ponce City Market, a highly popular and dynamic mixed-use development in Midtown Atlanta.

Ponce City Market is a vibrant hub known for its unique blend of retail, dining, entertainment, and residential spaces, all housed within a historic building. This location offers exceptional accessibility for Georgia residents. It's easily reachable by car, with ample parking available, and is also very accessible via public transportation, including being within walking distance of the North Avenue MARTA station. The area is highly walkable and bike-friendly, connecting it seamlessly to surrounding neighborhoods. The strategic placement within such a bustling and beloved Atlanta landmark means that a visit to SEPHORA can be effortlessly combined with other activities, whether it’s grabbing a bite at the food hall, exploring other shops, or simply enjoying the lively atmosphere of Ponce City Market. This convenience solidifies SEPHORA as a prime destination for beauty in the heart of Georgia.

SEPHORA offers a wide array of services designed to enhance the customer's beauty journey, providing expert guidance and personalized experiences that go beyond simply selling products.

  • Personalized Makeup Services:
    • Full Face ($60 / 60 min): A custom-tailored service to create a complete look, focusing on your favorite features.
    • Feature Focus ($30 / 30 min): Perfect for spotlighting a single feature like eyes, complexion, or brows.
    • Ultimate Glam ($90 / 90 min): An in-depth service utilizing elevated techniques to accentuate all your features for a more dramatic look.
    • Lash Application ($15 / 15 min): Expert application of false lashes (new strip lashes must be purchased separately).
  • Beauty Lessons ($75 / 75 min): Guided tutorials offering personalized tips and tricks, empowering you with skills to replicate looks at home.
  • Waxing Services:
    • Brow Wax ($22 / 20 min)
    • Duo Wax: Brow & Lip ($30 / 30 min)
    • Trio Wax: Brow, Lip & Chin ($40 / 30 min)
    • Lip or Chin Wax ($13 / 10 min)
  • Skincare Consultations: Expert advice and recommendations on products to address specific skin concerns, including color matching for foundations and concealers. Customers have specifically praised staff members like Jenny for their help with color matching and skin concerns.
  • Fragrance Consultations: Guidance in navigating the vast fragrance selection to help customers find their perfect scent.
  • Beauty (Re)Purposed Program: A recycling initiative allowing customers to bring in empty beauty product containers for proper disposal and recycling.
  • Buy Online & Pick Up Services:
    • In-Store Pickup: Order online and pick up your items inside the store.
    • Curbside Pickup: A convenient option for online orders, allowing customers to check in via the app upon arrival and have their order brought directly to their car.

The SEPHORA store in Atlanta at Ponce City Market offers several compelling features and highlights that make it a standout destination for beauty enthusiasts across Georgia:

  • Vast Brand Assortment: SEPHORA is renowned for its extensive collection of beauty brands, ranging from popular mainstream labels to high-end luxury, indie, and exclusive brands. This includes a comprehensive selection across makeup, skincare, haircare, tools, and fragrance.
  • Interactive Shopping Environment: The store is designed for exploration. Customers can freely test and sample a wide variety of products, allowing for a hands-on and personalized discovery process. This open-sell format encourages experimentation.
  • Knowledgeable Beauty Advisors: The staff are often highly trained and knowledgeable about the vast product range. Customer reviews highlight exceptional service from individuals like Kyter and Jenny, who take the time to thoroughly explain products, offer personalized recommendations, and assist with complex issues like color matching and skin concerns.
  • Beauty Insider Loyalty Program: This tiered rewards program (Insider, VIB, Rouge) offers significant benefits, including points on every purchase, exclusive discounts, seasonal sales access, birthday gifts, and free beauty services, greatly enhancing the value for loyal customers.
  • In-Store Beauty Services: The availability of professional makeup applications, beauty lessons, and waxing services directly within the store provides added convenience and expertise, allowing customers to get personalized beauty treatments and learn new techniques.
  • "Clean at Sephora" and Inclusive Offerings: The store highlights products formulated without certain contentious ingredients (Clean at Sephora) and actively promotes Black-owned brands and other diverse product lines, catering to a broader range of customer values and needs.
  • Prime Location in Ponce City Market: Being situated in such a dynamic and popular mixed-use development offers excellent accessibility, ample parking options, and the convenience of combining a beauty shopping trip with dining, entertainment, or other retail experiences.

SEPHORA is well-known for its dynamic approach to promotions and special offers, making it a highly attractive destination for beauty shoppers in Georgia. While they don't always have traditional "sales" on every item, their promotional strategies are deeply integrated into their loyalty program and seasonal events.

  • Beauty Insider Program Offers: This is SEPHORA's primary method for promotions. Members (at all tiers: Insider, VIB, Rouge) receive exclusive access to tiered sales events (e.g., Spring Savings Event, Holiday Savings Event) where they can get significant percentage discounts (10-20% off) on almost all products.
  • Point Multiplier Events: Periodically, members can earn accelerated points (e.g., 2x, 3x, 4x points) on specific brands, product categories, or all purchases, allowing them to accumulate rewards faster.
  • Free Birthday Gifts: All Beauty Insider members receive a complimentary birthday gift, chosen from a rotating selection of mini-sets from popular brands.
  • Flash Sales and Daily Deals: SEPHORA sometimes offers limited-time flash sales on specific products or categories, often announced via their app or email.
  • Complimentary Samples with Purchase: Online and often in-store, customers can select free samples with their orders, allowing them to try new products before committing to a full size.
  • Rouge Reward: The highest tier, Rouge, can redeem 2500 points for a $100 Rouge Reward, which acts like a gift card for a future purchase.
  • Brand-Specific Events and Masterclasses: The Atlanta location frequently hosts in-store events with specific brands, which may include exclusive product launches, complimentary mini-makeovers, or gifts with purchase, as indicated by Sephora's online event listings.
  • Seasonal Promotions: Leading up to major holidays (e.g., Mother's Day, Valentine's Day) or during seasonal changes, SEPHORA often creates curated gift sets or offers special bundles at attractive price points.

For Atlanta locals, staying connected through the Beauty Insider program and checking the SEPHORA app or website regularly is the best way to leverage these ongoing promotions.

For any inquiries, to book a beauty service, or to inquire about specific products and promotions, you can easily get in touch with the SEPHORA location in Atlanta at Ponce City Market. The team is available to assist you.

  • Address: 650 North Avenue NE Space #S104, Atlanta, GA 30308, USA
  • Phone: (404) 532-1591
  • Mobile Phone: +1 404-532-1591

It is highly recommended to call ahead for service appointments to ensure availability. Current store hours can also be verified by phone or on the official SEPHORA website. Located conveniently within Ponce City Market, the store is easily accessible for all your beauty needs in the heart of Atlanta.

For Georgia locals, particularly those in the dynamic city of Atlanta, SEPHORA at Ponce City Market is an exceptionally suitable and indispensable destination for all their beauty needs. Its comprehensive selection of brands, from everyday essentials to high-end luxury, ensures that every customer, regardless of their preferences or budget, can find exactly what they're looking for. This vast inventory is complemented by an interactive shopping environment that encourages exploration and discovery.

The availability of personalized beauty services, such as makeup applications, beauty lessons, and waxing, provides a significant added value, allowing customers to receive expert guidance and transform their looks. While customer experiences with individual staff members can vary, the overall commitment to knowledgeable and helpful service, as highlighted by many positive reviews, underscores SEPHORA's dedication to its clientele. The robust Beauty Insider loyalty program further enhances its suitability, offering valuable rewards, exclusive discounts, and early access to promotions, making it genuinely rewarding to be a loyal customer.

In conclusion, SEPHORA in Atlanta is more than just a beauty store; it's a comprehensive beauty hub where Georgia residents can explore, experiment, and empower themselves through a world of cosmetics. Its prime location within Ponce City Market, coupled with its unparalleled product range, expert services, and rewarding loyalty program, makes it the go-to destination for anyone passionate about beauty in the state.

Photos

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Location

Customer Reviews

T Z

May 13, 2025

Kyter did an amazing job! She took the time to thoroughly explain the product and made sure I understood everything. Great customer service and very professional—I really appreciated her attention to detail.

Leila Benjelloun

Apr 27, 2025

Dria was SO lovely and helpful. I'm such a beginner when it comes to makeup and she provided a very safe space and gave much appreciated honest advice to me. I felt she had my best interest in mind and made me feel taken care of. Definitely ask for Dria if you ever need any help at this Sephora!!!

Missy McDermott

Apr 13, 2025

Gates and Victoria were sooo incredibly helpful. I came in looking for some items for my wedding and they took the time with me to make sure I found exactly what I was looking for. Victoria taught me some really helpful make up tips.

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