Macy's Backstage

For savvy shoppers in North Carolina, especially those in Greensboro, Macy's Backstage at Friendly Center offers a thrilling and rewarding retail experience. It’s not just a department store; it's Macy’s answer to the popular off-price retail model, nestled right within the iconic Macy's store itself. This "store-within-a-store" concept provides a unique opportunity to discover significant savings on a vast array of merchandise, from fashionable apparel and accessories to home goods, beauty products, and much more.

Macy's Backstage operates on a "treasure hunt" philosophy, where inventory is constantly changing and new arrivals hit the floor daily. This means that every visit offers the potential to uncover unexpected finds and designer deals at deeply discounted prices, often 20% to 80% off original retail values. For North Carolina locals who love the thrill of finding a bargain without compromising on style or quality, Macy's Backstage is designed to be a prime destination.

While a large part of Macy's customer base typically comprises middle to upper-income individuals, primarily women aged 35-55, Macy's Backstage specifically aims to attract a broader demographic, including younger consumers and those who are more budget-conscious. This includes "savvy, resourceful women aged 24-44, often students or family supporters, who are seeking quality bargains," and particularly "millennial moms" looking for designer brands at a discount. The goal is to provide an accessible entry point to the Macy's brand while catering to the growing demand for off-price retail experiences.

It's important for customers to understand that while Macy's strives for a positive shopping experience, individual interactions can vary. As with any large retail environment, the quality of customer service often depends on the individual staff member. However, the overarching goal of Macy's Backstage is to provide an exciting and value-driven shopping journey for all its patrons.

---

Macy's Backstage is conveniently located at 700 Friendly Center Rd, Greensboro, NC 27408, USA. This address places it squarely within the renowned Friendly Center, one of Greensboro's premier outdoor shopping destinations. Its location within the larger Macy's department store on the second floor means it benefits from the established infrastructure and accessibility of a major retail anchor.

Friendly Center is a well-known and easily accessible hub for shoppers across Greensboro and surrounding North Carolina communities. Major roads and thoroughfares lead directly to the shopping center, ensuring straightforward navigation for those traveling by car. Friendly Center boasts extensive parking facilities, including surface lots and parking decks, providing ample space even during peak shopping hours. This abundance of parking makes it convenient for customers to visit and spend time exploring both Macy's and the Backstage section.

For those utilizing public transportation, Friendly Center is typically well-serviced by the Greensboro Transit Authority (GTA) bus routes, offering a viable option for reaching the store without a personal vehicle. The central and popular nature of Friendly Center also means it's a familiar landmark, making it easy for both long-time residents and new visitors to locate Macy's and its Backstage offering.

The operating hours for Macy's and Macy's Backstage generally align, providing broad accessibility for North Carolina shoppers:

• Monday - Saturday: 10:00 AM - 9:00 PM
• Sunday: 12:00 PM - 7:00 PM

These extensive hours ensure that customers have plenty of opportunities to explore the bargains and unique finds available at Macy's Backstage.

---

Macy's Backstage, operating as an off-price store-within-a-store at the Greensboro Macy's, offers a distinct set of retail services focused on delivering value and variety. While it leverages some of the broader Macy's services, its core offerings are:

• Discounted Apparel & Accessories: A wide selection of men's, women's, and children's clothing, including sportswear, activewear, dresses, suits, and more. This also extends to handbags, jewelry, watches, sunglasses, and other accessories from various brands at significantly reduced prices.

• Off-Price Beauty & Skincare Products: A rotating assortment of beauty products, makeup, fragrances, and skincare items, often including popular brands at competitive prices.

• Home Goods & Decor: A diverse range of home essentials, decor items, kitchenware, bed & bath products, and occasional furniture pieces or home office items, all offered at discounted rates.

• Unique & Unexpected Finds: The inventory model focuses on daily arrivals and smaller quantities, creating a "treasure hunt" experience where shoppers can discover unique items that aren't typically found in full-price Macy's departments or other discount retailers.

• Seasonal & Trendy Merchandise: Macy's Backstage often stocks on-trend fashion and seasonal items, ensuring customers can find current styles at a bargain.

• "Buy Online, Pick Up In-Store" (BOPIS): While specifically for Macy's, customers can typically utilize this service for Macy's.com purchases, which may include items from Backstage's limited online selection or full-price Macy's items.

• Macy's Credit Card Usage: Customers can use their Macy's credit card at Macy's Backstage to earn Star Rewards points, which can be redeemed at both Macy's and Backstage. New account discounts may also apply.

• Returns (Backstage Specific): Returns for Macy's Backstage purchases must typically be made at a Macy's Backstage location, rather than the regular Macy's customer service desk.

These services highlight Macy's Backstage's commitment to providing a value-driven and dynamic shopping experience for the Greensboro community.

---

Macy's Backstage in Greensboro distinguishes itself with several key features and highlights that make it a compelling destination for North Carolina shoppers:

• Significant Discounts (20-80% Off): The most prominent feature is the deep discounts offered on a wide range of products. Macy's Backstage is designed to provide substantial savings on apparel, accessories, beauty, and home goods compared to original retail prices.

• "Treasure Hunt" Shopping Experience: This concept is actively promoted and enjoyed by customers. Due to daily new arrivals and constantly changing inventory, every visit feels like a fresh opportunity to discover unexpected bargains and unique finds, encouraging frequent visits.

• Variety of Brands (Including Designer): Shoppers can expect to find a mix of well-known brands, designer labels, and Macy's private brands. This allows customers to access quality merchandise from various sources at off-price rates.

• On-Trend & Seasonal Merchandise: Unlike some traditional clearance sections, Macy's Backstage focuses on offering current trends and seasonal items, ensuring that the bargains are also fashionable and relevant to the current season.

• Convenient Store-Within-A-Store Format: Being located inside the main Macy's store at Friendly Center provides added convenience. Customers can shop for full-price items at Macy's and then head to Backstage for discount finds, all within one building.

• Access to Macy's Star Rewards: Shoppers can leverage their existing Macy's credit cards and loyalty program benefits when shopping at Backstage, allowing them to earn and redeem points across both retail formats.

These highlights collectively contribute to making Macy's Backstage an attractive and exciting shopping option for value-conscious consumers in North Carolina.

---

Macy's Backstage operates with an inherent promotional model, focusing on "everyday low prices" and significant discounts. Unlike traditional Macy's, which might have frequent coupon codes or "One Day Sales," the core "promotions" at Backstage are built into its business model. However, customers in North Carolina can still leverage certain benefits and expect particular pricing strategies:

• Everyday Discounts (20-80% Off): The fundamental promotion of Macy's Backstage is its consistent offering of merchandise at deeply discounted prices. Items are typically priced at least 50% off their original retail values, with savings often reaching up to 80% on apparel, beauty, home goods, and more. These "compare at" prices clearly indicate the savings.

• New Arrivals Daily: The "treasure hunt" aspect is sustained by frequent, often daily, replenishment of merchandise. This constant influx of new items ensures fresh inventory and new opportunities for finding bargains without waiting for specific sale events.

• Macy's Star Rewards Program: While Backstage doesn't typically accept Macy's promotional coupons, customers can use their Macy's Credit Card at Backstage. This allows them to earn Star Money points on their purchases, which can then be redeemed for discounts at both Macy's and Macy's Backstage. New Macy's Card account holders may also receive a discount on their first Backstage purchase.

• Clearance & Last Act Sections: Beyond the general Backstage discounts, customers can often find "Last Act" items within Macy's and sometimes even deeper clearance within Backstage itself, offering further price reductions on final sale items.

• No Need for Coupons: A key aspect of the Backstage model is that customers generally do not need coupons to access significant savings. The low prices are inherent to the format, simplifying the shopping process for bargain hunters.

For North Carolina shoppers, the best way to capitalize on Macy's Backstage promotions is to visit frequently and be prepared for a dynamic shopping experience, as the best deals are often found on new arrivals that move quickly.

---

To connect with Macy's Backstage in Greensboro, North Carolina, or plan your visit, here are their contact details:

• Address: 700 Friendly Center Rd, Greensboro, NC 27408, USA

• Phone: (336) 855-7711

• Mobile Phone: +1 336-855-7711

These contact details provide convenient ways to reach out for general inquiries about store hours, department availability, or specific product categories. While specific inventory can vary daily in an off-price format, the team can likely provide information about the types of items typically available.

---

For the residents of North Carolina, particularly those in Greensboro and the surrounding areas, Macy's Backstage at Friendly Center is an exceptionally suitable and valuable shopping destination. Its unique off-price model and strategic location directly address several key needs and preferences of the local community.

Firstly, the most compelling reason is the significant cost savings it offers. In today's economy, finding quality goods at discounted prices is a priority for many households. Macy's Backstage delivers on this by providing popular brands and designer items at deeply reduced prices, making fashionable clothing, home essentials, and beauty products more accessible to a broader range of incomes. This affordability allows North Carolina locals to stretch their budgets further while still enjoying high-quality merchandise.

Secondly, the "treasure hunt" shopping experience is a major draw. For those who enjoy the excitement of discovering unique items and unexpected bargains, Macy's Backstage provides a constantly evolving inventory. This encourages repeat visits, turning a routine shopping trip into an engaging and often thrilling adventure. This dynamic environment appeals to those who appreciate individuality and the satisfaction of finding a one-of-a-kind deal.

Furthermore, its integration within the well-established Macy's store at Friendly Center adds immense convenience. Locals can consolidate their shopping trips, moving between full-price selections and discount finds under one roof, with the added benefit of ample parking and easy accessibility that the Friendly Center provides. This makes it a practical and efficient choice for busy individuals and families.

While a recent customer review mentioned a negative interaction, it's important to recognize that individual experiences can vary, and large retailers like Macy's generally aim to provide positive customer service. The overall value proposition of Macy's Backstage lies in its ability to offer an accessible and exciting retail experience, allowing North Carolinians to enjoy the thrill of discovering quality products at prices that make sense for their everyday lives. It represents a smart and stylish option for value-conscious consumers in the region.