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SEPHORA ico

SEPHORA

Perfume Store Near MeCaliforniaSan Mateo CountyBurlingameDowntownBurlingame Avenue

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Phone

+1 650-347-6700

Address

1205 Burlingame Ave, Burlingame, CA 94010, USA

Website

www.sephora.com

Hours

Monday 10:00 AM - 7:00 PM
Tuesday 10:00 AM - 7:00 PM
Wednesday 10:00 AM - 7:00 PM
Thursday 10:00 AM - 7:00 PM
Friday 10:00 AM - 7:00 PM
Saturday 10:00 AM - 7:00 PM
Sunday 10:00 AM - 7:00 PM

SEPHORA Introduce

For residents across the Golden State, particularly those nestled in the charming city of Burlingame within the San Francisco Bay Area, SEPHORA stands as a beacon of beauty, offering an expansive universe of cosmetics, skincare, fragrance, and haircare. More than just a retail store, the SEPHORA location on Burlingame Avenue serves as a dynamic beauty hub where expertise, innovation, and personalized service converge to meet the diverse needs of local beauty enthusiasts.

This article is designed to provide a clear, engaging, and informative overview of the SEPHORA experience in Burlingame, helping local users in California learn more about this accessible and comprehensive beauty destination. We'll explore its prime location, the range of services it offers, its standout features, and why it has become a go-to spot for those seeking expert advice and the latest in beauty trends. Whether you're in search of a perfect foundation match, solutions for hair concerns, or simply looking to refresh your beauty routine, SEPHORA on Burlingame Avenue is poised to deliver a tailored and satisfying experience.

In a region that values both quality and personal expression, having a well-stocked and service-oriented retailer like SEPHORA locally is an undeniable asset. It’s a place where product discovery is seamless, and professional guidance is always within reach, ensuring that every Californian can find their unique path to feeling confident and beautiful.

Location and Accessibility

SEPHORA in Burlingame is conveniently located at

1205 Burlingame Ave, Burlingame, CA 94010, USA

. This address places it directly on Burlingame Avenue, which is renowned as the city's premier shopping destination. The avenue is characterized by its blend of high-end retailers, trendy boutiques, and charming cafes, creating a vibrant and pleasant environment for shopping.

The location on Burlingame Avenue offers excellent accessibility for both local residents and visitors from surrounding communities. For those traveling by car, there are often street parking options and public parking garages nearby, though availability can vary during peak hours. Burlingame Avenue is easily accessible from major roadways like Highway 101, which connects directly to the heart of the Peninsula, making it a straightforward drive from San Francisco to the north and Silicon Valley to the south. Public transportation also serves the area effectively. The Burlingame Caltrain station is just a short walk from Burlingame Avenue, providing a convenient option for commuters. Additionally, various SamTrans bus lines operate throughout Burlingame, connecting different neighborhoods to this central shopping district. This multi-modal accessibility ensures that whether you prefer to drive, use public transit, or simply enjoy a stroll from nearby areas, reaching SEPHORA on Burlingame Avenue is convenient and enjoyable.

Services Offered

SEPHORA in Burlingame provides a variety of in-store beauty services designed to offer personalized assistance and enhance the overall shopping experience. These services are typically delivered by trained Beauty Advisors, some of whom are licensed cosmetologists or estheticians.

  • Complimentary Flash Services (15-Minute Sessions): These quick, focused consultations are designed for specific needs and are generally walk-in friendly. Examples include:
    • Color IQ Foundation Shade Matching: As noted by a customer, this service helps you find your perfect foundation shade using Sephora's innovative color-matching technology, ensuring a seamless and natural complexion. Beauty Advisors also provide recommendations for suitable skincare products based on your inquiries and concerns, as experienced by a grateful customer.
    • Mini Skincare Consultations: Get quick advice on your skin concerns and discover appropriate skincare products to build or enhance your routine.
    • Hair Product Recommendations: Beauty Advisors can assess your hair concerns (e.g., dryness, stiffness, thinning) and recommend suitable hair care products, as demonstrated by the staff who helped a customer with their "bad and stiff" hair.
    • Single Feature Applications: Learn how to enhance a specific facial feature, such as eyes, brows, or lips, with expert guidance.
  • Paid Makeup Services: For more comprehensive beauty transformations, these services often have a redeemable fee, meaning the cost can be put towards product purchases. Services typically include:
    • Full Face Makeup Application: A complete makeup look tailored to your preferences, perfect for special occasions or a night out.
    • Feature Focus Makeup: Concentrated application on one specific feature (e.g., smoky eye, perfect brows, defined complexion).
    • Lash Application: Professional application of false eyelashes for added volume and length.
  • Beauty Lessons (Paid): These in-depth, guided tutorials empower you to master specific makeup techniques and confidently recreate looks at home.
  • Waxing Services: Select locations offer professional brow, lip, and chin waxing by licensed Beauty Advisors.
  • Fragrance Consultations: Receive expert guidance in exploring Sephora's extensive fragrance collection to discover scents that complement your personal style.
  • Beauty (Re)Purposed Recycling Program: SEPHORA participates in a program to give finished beauty products a second life, promoting sustainability.
  • Online Booking for Services: Many services can be conveniently booked online through Sephora's website or app, allowing for pre-planned visits.

While one customer noted an instance of not being acknowledged immediately, the general consensus, as seen in the positive review, highlights the value of the personalized, knowledgeable assistance provided by the Beauty Advisors. It's always advisable to book paid services in advance to ensure availability.

Features / Highlights

SEPHORA on Burlingame Avenue stands out as a premier beauty destination due to several key features and highlights:

  • Extensive Product Assortment: SEPHORA is renowned for its vast and diverse collection of beauty products, encompassing thousands of items from hundreds of brands. This includes popular mainstream names, luxury labels, indie brands, and Sephora's own private label, ensuring a wide selection for every beauty need and budget.
  • Expert Beauty Advisors: A significant highlight is the quality of the staff. As exemplified by "Jazzy" in a customer review, Beauty Advisors are often lauded for being "sweet, knowledgeable, and genuinely took her time." This personalized and expert guidance, from color matching to skincare and hair product recommendations, creates a highly valuable in-store experience.
  • Interactive and Discovery-Oriented Environment: The store is designed to encourage exploration and experimentation. Customers can freely test products, utilize tools like the Color IQ scanner, and engage with product displays, fostering a fun and educational shopping journey.
  • Beauty Insider Loyalty Program: This robust tiered program (Insider, VIB, Rouge) offers points on every purchase, redeemable for discounts, exclusive products, and services. It provides significant value through birthday gifts, early access to sales, and exclusive events, rewarding customer loyalty.
  • Emphasis on Education and Empowerment: Many services, from quick consultations to full beauty lessons, are structured to educate customers on techniques and product usage, empowering them to recreate looks at home and make informed beauty choices.
  • New Product Launches and Trends: SEPHORA is a go-to destination for discovering the latest beauty trends and new product launches, consistently updating its inventory to reflect the dynamic beauty industry.
  • Convenient Downtown Location: Being on Burlingame Avenue means easy access for local residents, making it a convenient stop for everyday beauty needs or a dedicated shopping trip.

Promotions or Special Offers

SEPHORA frequently provides a range of promotions and special offers to its customers, particularly through its widely popular Beauty Insider program. While specific deals can vary by time and season, here are common types of promotions you might find at the Burlingame Avenue location:

  • Beauty Insider Program Rewards: The core of Sephora's promotional strategy. Members earn points on every dollar spent, which can be redeemed for various rewards in the Rewards Bazaar (samples, full-size products, unique experiences, or Beauty Insider Cash for discounts). Tiered benefits (Insider, VIB, Rouge) offer increasing perks, including larger discounts during sales and unlimited free shipping for top tiers.
  • Seasonal Savings Events: SEPHORA hosts highly anticipated sales events multiple times a year, where Beauty Insider members receive percentage-based discounts (e.g., 10-20% off) across most brands. Rouge members often get early access and the highest discounts.
  • Gift with Purchase (GWP): With a minimum purchase amount, customers often receive complimentary deluxe samples or even full-sized products from featured brands. These are frequently advertised online and in-store.
  • Limited-Time Offers: Watch for flash sales or special discounts on specific brands, product categories, or curated sets.
  • Birthday Gifts: All Beauty Insider members receive a complimentary birthday gift, chosen from a selection of popular products.
  • Free Samples at Checkout: Customers can typically select complimentary samples with online orders, and often with in-store purchases, allowing them to try new products before committing.
  • Sephora Collection Promotions: The in-house Sephora Collection often features ongoing discounts and special bundles, providing affordable beauty essentials.

To stay informed about the most current promotions and special offers available at the SEPHORA on Burlingame Avenue, it is highly recommended to join the Beauty Insider program, regularly check their official website and mobile app, or call the store directly before your visit.

Contact Information

To connect with SEPHORA on Burlingame Avenue and explore their extensive range of beauty products and services, here's how you can reach them:

Address: 1205 Burlingame Ave, Burlingame, CA 94010, USA

Phone: (650) 347-6700

Mobile Phone: +1 650-347-6700

For their most current operating hours, it is always best to call the store directly or check the official SEPHORA website for the Burlingame location, as store hours can occasionally change, especially during holidays or special events.

Conclusion: Why this place is suitable for locals

For residents across California, especially those in the charming and accessible city of Burlingame, SEPHORA on Burlingame Avenue is an exceptionally suitable and valuable resource for all their beauty needs. Its appeal to locals stems from a powerful combination of product diversity, expert service, and prime location.

Firstly, the sheer breadth of SEPHORA's product offering is a significant draw. Californians, known for their diverse tastes and interest in innovation, will find an unparalleled selection of makeup, skincare, fragrance, and hair care products from hundreds of brands. This extensive inventory means that whether you're looking for a specific high-end serum, a trending makeup palette, or an eco-friendly hair solution, you're likely to find it here, eliminating the need to visit multiple specialized stores.

Secondly, the personalized in-store services and the expertise of the Beauty Advisors are a major highlight. As evidenced by positive customer feedback, the staff are often "sweet, knowledgeable, and genuinely took their time" to assist with concerns ranging from "skin color ID scan" to "bad and stiff hair." This level of dedicated, customized advice is invaluable for locals who appreciate guidance tailored to their individual needs and who seek to improve their beauty routines with professional insights. The ability to learn new techniques or discover perfect product matches in person fosters a much more confident purchasing decision.

Furthermore, the location directly on bustling Burlingame Avenue adds to its suitability. This central and vibrant shopping district is easily accessible, whether by car with readily available parking or via public transportation like Caltrain and local buses. This convenience makes it simple for locals to integrate a beauty stop into their daily errands or a leisurely stroll along the avenue.

Finally, the robust Beauty Insider loyalty program continually provides value to regular patrons, offering points that translate into discounts, exclusive access, and personalized offers. This program ensures that local customers are not just making purchases, but investing in a rewarding beauty journey. While minor issues like initial acknowledgment by staff might occur, the overall reputation of SEPHORA in Burlingame is built on its commitment to offering a comprehensive product selection paired with dedicated, knowledgeable service. For Californians seeking a reliable and enriching beauty experience, SEPHORA on Burlingame Avenue is indeed a prime destination.

Photos

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Location

Customer Reviews

Judy Margaret Chen

Apr 02, 2024

Came here for a skin colorID scan. I was assisted with a beauty associate whom I couldn’t catch the name, but she was very sweet. After finished scanning, she recommended me some skincare products that were suitable to my inquiries and concerns. After that, she noticed how bad and stiff my hair was, so she recommended me 2 hair products to help me out. Thank you, I will try them!

Meliza Hardeman

Feb 16, 2025

Walked in, needed help for a product. Nobody acknowledged me for a while although plenty of staff were free. I finally asked someone for help. They did not have any brunette dry shampoo, but she suggested other good option.

Gem German

Jun 13, 2025

I can’t quite remember her name but Alyana or Alyona was really helpful. She answered all my questions and gave me some great advice for my skin care needs. Thanks, diva!

ashlee bentley

Mar 18, 2025

Employees such as Kat need more training and especially customer service training. Today her impatience and rudeness literally drove me out of the store without making a purchase Will not return to your store again Thank you for a truly unsatisfactory experience

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