89 E Towne Way, Madison, WI 53704, USA
For women across Wisconsin, finding clothing that not only looks great but also feels comfortable and confidently expresses personal style is a top priority. In Madison, a favorite destination for many local shoppers seeking versatile and on-trend fashion is Maurices. Located conveniently in the East Towne Mall, Maurices has built a reputation for offering a wide range of clothing designed for real life, catering to diverse body types and styles that resonate with the laid-back yet chic sensibilities of the Badger State. It’s more than just a place to buy clothes; it’s a shopping experience centered around helping women feel their best, every day.
Maurices is a well-established women's clothing retail chain that prides itself on providing "feel good fashion for real life." Since its founding in 1931, Maurices has grown to hundreds of stores across the U.S. and Canada, focusing on bringing affordable, versatile, and flattering fashion to communities. The Madison, WI, location at East Towne Mall embodies this mission, offering a thoughtfully curated selection of apparel, including everyday casual wear, work essentials, and special occasion outfits. They are particularly known for their extensive denim collection, a staple in any Wisconsin wardrobe, and their commitment to inclusive sizing, ensuring women of all shapes and sizes can find pieces that make them feel confident and beautiful. The store strives to create a welcoming and personalized shopping environment where customers can explore the latest trends and timeless classics.
The Maurices store in Madison is situated at 66 E Towne Way Space 332, Madison, WI 53704, USA, within the popular East Towne Mall. This prime location offers excellent accessibility for shoppers throughout Madison and the surrounding communities. East Towne Mall is a major retail destination, easily reachable via main roads and highways, including I-90/94 and State Highway 151, making it a convenient drive from various parts of the city and beyond. The mall provides ample parking, allowing for a stress-free shopping trip. Being inside a mall also means shoppers can enjoy a comfortable, climate-controlled environment, especially appealing during Wisconsin’s changing seasons, and combine their clothing shopping with other errands or dining experiences offered within the mall.
Maurices goes beyond just selling clothes, offering several services to enhance the customer experience:
Personalized Styling Sessions: Customers can book free styling sessions, either by calling the store or stopping by. This service allows shoppers to get expert advice on styles, fits, and building a wardrobe that suits their individual needs and preferences, ensuring they leave with outfits they truly love.
In-Store and Online Shopping Integration: Maurices offers a seamless shopping experience whether you prefer to browse in person or online. Customers can place orders online and opt for free in-store pickup, combining the convenience of online shopping with the immediacy of local pickup.
mRewards Loyalty Program: This free program allows members to earn points on every purchase ($1 spent = 1 point), which can be redeemed for rewards. Members also receive special benefits like birthday and anniversary bonuses, exclusive offers, and sometimes early access to sales.
Maurices Credit Card: For frequent shoppers, applying for a Maurices Credit Card can unlock additional benefits, including an extra discount on purchases, free shipping on all orders with no minimum, and exclusive cardmember events and offers.
Gift Cards: Available for purchase, Maurices gift cards are a perfect gift option for friends and family who appreciate stylish and comfortable fashion.
Flexible Returns and Exchanges: Maurices generally offers a straightforward return policy, accepting returns with an original receipt or order number. They aim to ensure customers feel good about their purchases and will work to make it right, though some exclusions like visibly worn items or specific final sale items (like evsie™) apply.
Fit Freedom Jean Exchange Program: Exclusively for mRewards members, this unique program allows customers to exchange M Jeans by Maurices for a new size in the same style for free if their size goes up or down within a year of purchase. Gently worn exchanged jeans are donated to local organizations, highlighting a commitment to community and sustainability.
Several key features make Maurices a compelling choice for clothing in Wisconsin:
Inclusive Sizing: Maurices is renowned for its commitment to size inclusivity, offering clothing in sizes 0 to 24 (or XS to 4X in some styles). This broad range ensures that women of many body types can find fashionable and flattering options tailored to their fit, a significant highlight for many Wisconsin shoppers.
Versatile Product Categories: The store boasts a wide selection across various categories, suitable for different occasions and personal styles:
Jeans: A core offering, with diverse fits (skinny, bootcut, straight, flare), washes, and rises, including their popular "Limitless" jeans that can fit multiple sizes.
Tops: From everyday tees and tanks to blouses, sweaters, and fashion tops for any occasion.
Dresses & Jumpsuits: Casual dresses, maxi dresses, work-appropriate options, and stylish jumpsuits.
Bottoms: Including leggings, pants, skirts, shorts, and crops.
Outerwear: Jackets, vests, and shackets perfect for Wisconsin’s varied climate.
Accessories: A wide range of shoes, jewelry, handbags, belts, and sunglasses to complete any outfit.
Intimates: Branded bralettes and panties.
Maternity: A selection of maternity clothing to support expecting mothers.
Current Trends & Timeless Styles: Maurices strikes a balance between offering the latest fashion trends and providing classic, foundational pieces that can be mixed and matched season after season.
Focus on Comfort: Many customers appreciate the comfortable fabrics and thoughtful designs that make Maurices clothing suitable for everyday wear, reflecting a practical approach to fashion that resonates in Wisconsin.
Maurices frequently provides various promotions and special offers to help customers save on their purchases. Keep an eye out for these opportunities:
Weekly Deals & Sales Events: Maurices regularly features sales on specific categories (e.g., BOGO offers on tops, discounts on jeans) and sitewide promotions, often advertised through their website and email newsletters.
mRewards Member Exclusives: Loyalty program members receive special discounts, early access to sales, and bonus points events.
New Customer Offers: Often, signing up for the mRewards program or email list will provide a welcome discount or bonus reward.
Credit Card Member Benefits: Those with a Maurices Credit Card typically receive an additional percentage off every purchase, plus exclusive cardmember promotions.
Clearance Sections: Both in-store and online, the clearance sections are regularly updated with discounted items, offering great opportunities to snag bargains.
Seasonal Promotions: Look for special sales events around holidays and major seasonal changes as new collections arrive or older ones are phased out.
For those planning a visit or needing to get in touch with the Madison Maurices store:
Address: 66 E Towne Way Space 332, Madison, WI 53704, USA
Phone: (608) 242-7693
Calling ahead can be helpful to inquire about specific inventory, store hours, or to book a styling session.
For women in Madison and across Wisconsin, Maurices at East Towne Mall stands out as a highly suitable clothing destination. Its dedication to providing inclusive sizing means that a wide range of body types can find fashionable options that fit well and instill confidence. The store's focus on versatile, comfortable, and on-trend pieces caters perfectly to the lifestyle of many Wisconsinites, who appreciate clothing that transitions seamlessly from casual outings to more put-together looks. While individual experiences with customer service can vary, the store's overarching commitment to customer satisfaction, evidenced by its loyalty program, styling services, and flexible return policy, reinforces its value to the community. Maurices understands the local fashion needs, offering a welcoming environment and a diverse selection that empowers women to express their unique style, making it a beloved and practical choice for countless Wisconsin wardrobes.