It's Fashion

For fashion-forward individuals and savvy shoppers across Richmond, Virginia, and surrounding areas, It's Fashion at 449 E Belt Blvd stands out as a vibrant "clothing store" that truly caters to a diverse clientele. More than just a place to buy clothes, it's a destination praised for its ability to combine affordability with current trends, making stylish apparel accessible to everyone. From everyday wear to pieces that make a statement, It's Fashion strives to offer something for every taste and body type.

This article aims to provide a clear, engaging, and informative overview of the It's Fashion location on East Belt Boulevard. We will explore its convenient position, the wide array of clothing and accessories it offers, the standout features that enhance the shopping experience, potential promotions, and essential contact information. Our goal is to highlight why this specific It's Fashion store is a suitable and beloved choice for many local Virginians, often thanks to its friendly staff and the valuable feedback shared by customers like Ms. Carolyn Robinson.

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It's Fashion is strategically located at 449 E Belt Blvd, Richmond, VA 23224, USA. This address places it on East Belt Boulevard, a significant route that helps connect various parts of South Richmond. The store is situated within the Circle Shopping Center, a local retail hub that serves the surrounding residential communities.

The location on East Belt Boulevard provides generally good accessibility for residents within Richmond's southern and eastern sectors. Driving to the store is typically straightforward, with parking usually available within the shopping center's lot, which is common for such retail complexes. East Belt Boulevard is a well-traveled road, making the store easy to locate for those familiar with the area. For those relying on public transportation, GRTC Transit System likely has bus routes that serve the East Belt Boulevard corridor, offering an option for convenient access. Being part of a local shopping center also means that customers can often combine their clothing shopping with other errands, enhancing the overall convenience of a visit to It's Fashion.

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It's Fashion provides a core set of services focused on delivering trendy and affordable apparel, complemented by customer-centric support:

• Wide Selection of Trendy Clothing: The store offers a diverse inventory of fashionable clothes for women, specifically catering to junior, young women, and junior plus sizes. This includes a variety of dresses, tops, shorts, skirts, and other apparel pieces that reflect current trends and "very Trendy and Lovely" colors.

• Focus on Affordability: A key service is providing "cute clothes & it's so affordable," making fashion accessible on a budget. This value proposition is a major draw for customers seeking stylish options without a high price tag.

• Plus-Size Options: As highlighted by Ms. Carolyn Robinson's review, the store offers clothing for "tall Lady" and "plus size" individuals, acknowledging the importance of inclusive sizing. This commitment ensures that a broader range of customers can find well-fitting and fashionable items.

• Accessories and Jewelry: To complete outfits, It's Fashion also provides a selection of accessories and jewelry, allowing customers to create full looks in one convenient stop.

• Friendly and Helpful Staff: Customer reviews consistently praise the "very friendly workers" and individuals like Shauna who are "pleasant and knowledgeable," and offer "excellent customer service." Staff are often "ready to help and greet you," assisting customers with finding sizes, styles, or making selections.

• Gift Options: While primarily a clothing store, its affordable and trendy nature makes it a suitable place to find stylish gifts for friends and family.

• Layaway Plan: It's Fashion offers a 30-day layaway plan, providing a flexible payment option for customers to secure desired items.

• Returns and Exchanges: With a receipt, items with original tags and in new, unworn condition can be returned within 30 days for a refund. After 30 days or without a receipt, an exchange or store credit is issued at the current selling price.

These services collectively aim to make It's Fashion a convenient and enjoyable shopping experience for locals seeking fashionable and budget-friendly apparel.

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It's Fashion at 449 E Belt Blvd in Richmond, VA, possesses several key features and highlights that make it a favorite for many local shoppers, despite some noted spatial limitations:

• Exceptional Affordability: This is arguably the biggest highlight. Customers consistently praise the store for its "cute clothes & it's so affordable!" This feature allows a broad demographic of Richmond residents to stay on-trend without overspending, making fashion accessible for everyday wear and special occasions.

• Trendy and Diverse Selection: The store excels at offering a wide range of current and fashionable clothing. Ms. Carolyn Robinson specifically notes the "beautiful selection and the colors are very Trendy and Lovely," indicating that the store keeps up with contemporary styles and offers visually appealing choices. This commitment to fresh, relevant fashion is a major draw.

• Inclusive Sizing, Especially for Tall and Plus-Size Customers: A significant highlight is the availability of clothing for "tall Lady" and plus sizes. Ms. Carolyn Robinson's specific appreciation for finding items that are "just right for me" despite being tall and experiencing weight fluctuations points to the store's success in catering to diverse body types, a crucial factor for many shoppers who struggle to find well-fitting clothes.

• Friendly and Helpful Staff: Despite a review mentioning issues with managers/cashiers, the consistent praise for "friendly workers" and specific mention of Shauna providing "excellent customer service" demonstrates the presence of dedicated and personable employees. Such staff members are crucial for creating a positive shopping environment, assisting customers with finding items, and ensuring a pleasant experience.

• Local "Go-To" Store Status: The sentiment expressed as "That's my store" by a loyal customer indicates that It's Fashion has successfully cultivated a strong sense of connection and loyalty within its local community. This reflects a positive reputation and reliable shopping experience for many regulars.

While some customers might find the store "small and cramped" or "difficult to navigate through when it's crowded," particularly with a stroller, the overarching strengths of affordability, trendiness, inclusive sizing, and friendly staff consistently shine through as primary highlights for this Richmond location.

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It's Fashion, as part of the Cato Corporation family of brands, frequently offers promotions and special deals to its customers. Locals in Richmond visiting the 449 E Belt Blvd location can typically expect to find savings through:

• Regular Sales Events: It's Fashion often runs in-store sales, percentage discounts on specific categories (e.g., all dresses, select tops), or seasonal clearance events. These sales make their already affordable clothing even more budget-friendly.

• Buy One, Get One (BOGO) Offers: Like many fashion retailers, It's Fashion may offer promotions such as "Buy One, Get One Free" or "Buy One, Get One 50% Off" on certain items or collections, encouraging customers to purchase multiple items.

• Credit Card Loyalty Program ("It's Fashion Style Rewards"): This is a key promotional feature. The "It's Fashion Style Rewards" program is currently available exclusively for "It's Fashion Credit Card holders."

  • Members earn 1 point for each $1.00 of eligible purchases made in-store or online using their It's Fashion Credit Card.

  • They also receive 100 points for opening an It's Fashion Credit Card and 100 points for enrolling in E-Statement delivery.

  • For every 250 points earned, customers receive $5 in It's Fashion Style Rewards, sent to their home address via USPS. These Rewards Cards expire 90 days after issuance.

• Email and SMS Promotions: Customers who sign up for It's Fashion email updates or text messages often receive exclusive discounts, early notifications of sales, and special offers directly to their inbox or phone.

• In-Store Signage and Displays: The store will typically have prominent signage detailing current sales, promotions, and new arrivals, making it easy for shoppers to see what deals are available upon entry.

• Clearance Sections: There is usually a dedicated clearance rack or section with deeply discounted items, offering great bargains on end-of-season or limited-stock merchandise.

To ensure they take advantage of the latest promotions and special offers at It's Fashion on E Belt Blvd, Richmond locals are advised to:

• Consider applying for the It's Fashion Credit Card to access the Style Rewards program.

• Sign up for email updates on the It's Fashion website.

• Regularly visit the store to check for in-store specific promotions and new markdowns.

These consistent promotions make It's Fashion an even more attractive option for budget-conscious fashion lovers in Virginia.

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For those in Virginia looking to connect with the It's Fashion location on E Belt Blvd in Richmond, here is the essential contact information:

Clothing Store Name: It's Fashion

Address:
449 E Belt Blvd,
Richmond, VA 23224, USA

Phone:
(804) 230-3699

Mobile Phone:
+1 804-230-3699

The provision of both a primary and mobile phone number offers convenient ways for customers to reach out with questions regarding product availability, store hours, current promotions, or any other inquiries. The physical address within the Circle Shopping Center ensures straightforward navigation for those planning a visit to the location.

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For residents of Richmond, Virginia, and particularly those in the surrounding neighborhoods, It's Fashion at 449 E Belt Blvd stands out as a highly suitable and cherished local clothing store. Its suitability is rooted in several key factors that directly align with the needs and preferences of the local community, making it a true "go-to" destination for many.

Firstly, the most compelling reason for its local appeal is its unbeatable combination of affordability and trendiness. In an era where fashion can often be expensive, It's Fashion consistently delivers "cute clothes & it's so affordable!" This allows Virginians to refresh their wardrobes with the latest styles, experiment with new looks, and find perfect outfits for various occasions without straining their budgets. This accessibility to fashionable apparel is a significant advantage for a diverse local population.

Secondly, the store's commitment to inclusive sizing, including options for tall and plus-size individuals, is a powerful draw. As highlighted by Ms. Carolyn Robinson's heartfelt review, finding clothing that fits well and is also stylish can be a challenge for many. It's Fashion addresses this need directly, offering "beautiful selection" that is "just right" for a wider range of body types, fostering a sense of belonging and confidence among its customers.

Finally, the friendly and supportive customer service, epitomized by staff members like Shauna who are "pleasant and knowledgeable," contributes significantly to a positive shopping experience. While some customers might find the physical space challenging during peak hours, the welcoming nature of the staff and their readiness to assist create an inviting atmosphere that encourages repeat visits. This personal touch, coupled with the convenient location and frequent promotions, solidifies It's Fashion's role as a valued community resource.

In essence, It's Fashion on E Belt Blvd is more than just a clothing store; it's a local hub where style meets affordability, inclusivity is embraced, and friendly faces help you discover your next favorite outfit. For any Virginian seeking a fashionable yet budget-conscious wardrobe, this location is undoubtedly a top choice.