Flyte.70

For Massachusetts residents seeking a fresh and thoughtful approach to beauty, Flyte.70 in Wellesley stands as a true gem. More than just a traditional makeup artist's studio, Flyte.70 is a meticulously curated beauty boutique and studio that champions an "age-positive" philosophy. It's a place where the focus is on enhancing natural beauty at every stage of life, with products and expertise tailored to work with evolving skin, not against it. Founded by Elena Frankel and Carolyn Barber, pioneers in the niche beauty boutique concept from the 1990s, Flyte.70 brings decades of industry experience and a deep understanding of what discerning customers truly want.

Stepping into Flyte.70 is an experience in itself. Customers describe the store as "beautiful, welcoming and soothing," filled with "apothecary-inspired brands that are unique and carefully curated." This isn't a place for overwhelming product displays; instead, it’s a calm environment where you can explore mindful formulations, vibrant color cosmetics, and skin-loving ingredients. Whether you're a seasoned makeup lover or someone who prefers a more subtle approach, the team at Flyte.70, including Elena herself, is dedicated to working within your comfort zone to help you feel "confident, strong and pretty." It's a refreshing take on beauty retail that resonates deeply with the Massachusetts community.

Flyte.70 is conveniently located at 555 Washington St, Wellesley, MA 02482, USA. This prime address places it right in the heart of Wellesley Square, a charming and upscale shopping district that is easily accessible for residents across Massachusetts, particularly those in the Greater Boston area and surrounding MetroWest communities.

Wellesley Square is known for its pedestrian-friendly layout, offering a pleasant environment for shopping and strolling. For those driving, Flyte.70 is readily accessible from major routes in and out of Wellesley. Metered street parking is available throughout Washington Street, Grove Street, and the surrounding areas of Wellesley Square. Additionally, there is a public parking lot diagonally across the street on the corner of Washington Street and Cameron Street, also with metered spaces. It's important for visitors to ensure they park in public spaces and avoid permit-only zones. While public transportation options directly to Wellesley Square may vary, local bus services generally connect to the area, and the Wellesley Hills commuter rail station (Fitchburg/South Acton Line) is also within reasonable proximity for those traveling from further afield. This central and accessible location makes Flyte.70 a convenient destination for anyone in Massachusetts seeking their unique beauty offerings.

Flyte.70 provides a comprehensive range of services focused on personalized beauty solutions, particularly for evolving skin, and offers a carefully curated selection of high-quality products. While not a traditional "makeup artist" in the sense of offering full glam services for events, their expertise lies in guiding customers to find the right products and techniques for their everyday beauty rituals.

• Personalized Makeup Consultations: The highly knowledgeable staff, including co-founder Elena, work closely with clients to understand their needs, comfort levels, and desired looks. They help individuals find suitable color cosmetics that enhance their natural features, often focusing on subtle yet impactful applications.
• Curated Product Selection: Flyte.70 features their own nationally known age-positive makeup brand, developed with mindful formulations for maturing skin, alongside other independent beauty and wellness brands. These brands align with Flyte.70's ethos of being vegan, cruelty-free, sustainable, and effective.
• Skincare Guidance: Beyond makeup, the boutique offers a selection of top-notch skincare products, providing a holistic approach to beauty that prioritizes skin health. Staff can offer guidance on selecting skincare items that complement individual needs.
• Product Discovery and Education: The store is a destination for "product-lovers looking for color cosmetics and skin care that is top-notch!" The staff excels at educating customers about mindful formulations, skin-loving ingredients, and how products work in synergy with evolving skin.
• Age-Positive Beauty Philosophy: A core service is the application of their age-positive philosophy, encouraging women to embrace their beauty journey and providing products specifically designed to work with (not against) maturing skin.
• Expert Guidance on Application: While specific "makeup artistry" services like full event makeup may be available by appointment, the primary service is expert guidance on how to choose and apply their products for everyday confidence and radiance. Elena and Carolyn's decades of experience as makeup artists inform their product selection and client interactions.
• Walk-in and Appointment Basis: Makeup application guidance is offered via walk-in or by appointment, providing flexibility for busy schedules.
• Online Store and Support: For those who prefer to shop from home, Flyte.70 also maintains an online presence, offering their full collection of makeup products (face, eyes, cheeks, lips) and other curated beauty items.

Flyte.70 in Wellesley offers several distinctive features and highlights that set it apart and make it a unique destination for beauty enthusiasts in Massachusetts:

• Age-Positive Beauty Brand and Philosophy: This is arguably Flyte.70's most significant differentiator. The store and its proprietary makeup line are explicitly designed for "makeup for the new age," specifically catering to and celebrating evolving skin. Their formulations are crafted to work with, not against, the natural aging process, offering textures, shades, and finishes that enhance mature skin.
• Expert Founders with Deep Experience: Co-founders Elena Frankel and Carolyn Barber bring over 25 years of expertise as makeup artists and beauty retail owners. Their background as "pioneers of the niche beauty boutique concept" in the 90s, with their award-winning E6 apothecary, ensures a highly knowledgeable and experienced approach to curation and client interaction.
• Carefully Curated, Unique Brands: Beyond their own line, Flyte.70 stocks "apothecary-inspired brands that are unique and carefully curated." These independent beauty and wellness companies share a similar ethos, often being vegan, cruelty-free, and sustainable, appealing to the conscious consumer.
• Mindful and Clean Formulations: A strong emphasis is placed on "mindful formulations with bursts of color and skin-loving ingredients." Their entire line is vegan, Leaping Bunny Approved, cruelty-free, EU Compliant, and utilizes responsibly sourced, safely dosed natural and synthetic ingredients backed by science.
• Beautiful, Welcoming, and Soothing Store Environment: Customers consistently rave about the physical space, describing it as "beautiful, welcoming and soothing." This calming atmosphere enhances the shopping experience, making it a pleasant escape for product exploration.
• Personalized and No-Pressure Client Approach: Reviewers highlight the staff's kindness and knowledge, emphasizing that they "never felt pressured to buy anything." The team, particularly Elena, works "in comfort zone," fostering confidence and a positive self-image.
• Focus on Confidence and Inner Glow: The mission extends beyond selling products; it's about making customers feel "confident, strong and pretty." This client-centric approach prioritizes the emotional connection to beauty rituals.

Flyte.70, while offering high-quality and carefully curated products, does provide various ways for Massachusetts customers to take advantage of special offers and stay updated on new releases. Their approach combines ongoing value with occasional targeted promotions.

• Free Gifts with Purchase: An ongoing offer often seen is a "FREE VANITY CASE with any purchase over $65." Such promotions add tangible value to a customer's purchase and are a direct incentive to explore their range.
• Loyalty Emails & Welcome Discounts: Customers are encouraged to "Sign up for our Loyalty Emails for the latest on New Releases, Special Offers, and 15% off* your next order." This is a common and effective way for new customers to receive an immediate discount and for returning customers to stay informed about upcoming deals.
• Flash Sales and Sitewide Discounts: While not constant, Flyte.70 does hold periodic flash sales and sitewide discounts, such as "29% OFF (almost) Everything" or "30% OFF *sitewide," as seen in past promotions. These are often advertised via their email list or social media, making it worthwhile to stay connected.
• Outlet Section: Their online platform often features an "Outlet" section, where customers can find discounted items or past collections, providing an opportunity for additional savings.
• Free Shipping: Often, promotions include benefits like "Free shipping over $75" for online orders, making it more cost-effective for customers who prefer to shop from home across Massachusetts.

To ensure you don't miss out on these opportunities, it's highly recommended for local Massachusetts users to visit Flyte.70's official website and sign up for their email newsletter. Following their social media channels can also provide real-time updates on new product launches and limited-time offers.

To experience the unique beauty philosophy and curated offerings at Flyte.70, here's how you can get in touch:

Address: 555 Washington St, Wellesley, MA 02482, USA

Phone: (339) 225-8258

Mobile Phone: +1 339-225-8258

For inquiries about specific products, booking a personalized consultation, or current store hours (which may vary seasonally or for holidays), contacting the store directly via phone is the most efficient way to get information. You can also visit their official website to explore their full range of products and learn more about their brand philosophy.

For residents across Massachusetts, particularly those in the Greater Boston area, Flyte.70 in Wellesley is an exceptionally suitable and empowering destination for their beauty needs. It's not merely a makeup store; it's a dedicated space that addresses a significant, often overlooked, segment of the beauty market with genuine care and expertise.

What makes Flyte.70 truly shine for locals is its age-positive philosophy. In a beauty industry often focused on "anti-aging," Flyte.70 embraces and celebrates evolving skin, offering meticulously formulated products designed to work with, rather than against, the natural changes we experience. This resonates deeply with many Massachusetts individuals who seek authentic beauty solutions. The founders, Elena and Carolyn, with their decades of experience as makeup artists and beauty boutique owners, bring an unparalleled level of knowledge and a personalized approach that makes every customer feel seen and understood.

The in-store experience is consistently praised by local reviewers as "beautiful, welcoming and soothing," creating a comfortable environment where one can explore without pressure. For those who may feel intimidated by larger beauty retailers or are simply looking for products that truly understand their needs, Flyte.70 offers a refreshing alternative. It’s a place where you can receive expert guidance, discover unique and mindfully formulated products, and ultimately leave feeling "confident, strong and pretty," as one customer perfectly articulated. Supporting Flyte.70 means investing in a local business that not only provides exceptional products but also champions a positive and inclusive vision of beauty right here in our community.