Aerie

For individuals in Virginia who prioritize comfort, self-expression, and a positive shopping experience, Aerie at Short Pump Town Center in Richmond stands out as more than just a clothing store; it's a "point of interest" that embodies a lifestyle. Aerie, a brand widely recognized for its #AerieREAL campaign, champions body positivity, inclusivity, and unretouched imagery, fostering an environment where every customer feels seen, valued, and beautiful just as they are.

This location in Richmond offers a delightful array of intimate apparel, including a wide variety of bras and underwear designed for comfort and fit across diverse body types. Beyond intimates, Aerie has become a beloved destination for incredibly soft loungewear, stylish activewear (through its OFFLINE by Aerie line), comfortable sleepwear, and trendy accessories. The brand's commitment to creating "all comfy everything" resonates deeply with locals seeking apparel that feels as good as it looks.

Stepping into Aerie Short Pump, customers often remark on the welcoming and friendly atmosphere, as highlighted by numerous positive reviews. Whether you're a seasoned Aerie fan or new to the brand, the staff aims to provide a supportive and helpful experience. As one parent noted after holiday shopping, "Everyone was so friendly and helpful! Such a great experience! Shannen was so kind as soon as I came in the store and make me feel so welcome and comfortable." This focus on creating a comfortable and judgment-free space makes Aerie a unique and cherished destination for Virginians looking for quality, comfortable apparel that aligns with their values.

The Aerie store in Richmond is conveniently located at 11800 W Broad St Suite 2430, Richmond, VA 23233, USA. This prime address places it squarely within the highly popular and easily accessible Short Pump Town Center, a prominent open-air shopping mall in the western suburbs of Richmond, Virginia.

Short Pump Town Center is a well-established and bustling commercial hub, recognized for its extensive selection of retail stores, diverse dining options, and overall vibrant atmosphere. Its strategic placement just off West Broad Street and Interstate 64 ensures that Aerie is highly accessible for residents across a wide area in Virginia, including those in Henrico County, Chesterfield County, Goochland County, and beyond. Ample parking is readily available throughout the Short Pump Town Center, including surface lots and dedicated parking garages, which adds to the convenience for shoppers. The mall's open-air design allows for easy navigation to and from Aerie, making it a comfortable destination for a focused shopping trip or a leisurely day of Browse. For many Virginians, Aerie at Short Pump Town Center is a familiar and easy-to-reach destination when they are looking for comfortable intimates, loungewear, and activewear that champions body positivity.

Aerie goes beyond simply selling clothing, offering services designed to enhance the customer's shopping journey and comfort:

• Personalized Styling Assistance: Aerie associates are trained to provide a welcoming and helpful experience, assisting customers in finding the right sizes and styles, particularly for bras and intimates. They aim to make customers feel "welcome and comfortable," as noted in reviews.
• Bra Fit Consultations: While not a formal "service" listed in the same way as a salon, Aerie is known for helping customers find their perfect bra fit in a relaxed and supportive environment. Their staff are typically knowledgeable about the extensive range of sizes and styles available (up to 45 sizes for bras).
• Real Rewards Loyalty Program: As part of the American Eagle Outfitters family, Aerie participates in the Real Rewards program. Members earn points on purchases, which can be redeemed for discounts. The program has different tiers (Level 1, 2, 3), offering escalating benefits such as birthday offers, free shipping, and exclusive sales.
• AEO/Aerie Credit Card: Customers can apply for an AEO Connected Credit Card, which offers additional benefits within the Real Rewards program, including higher point earning rates and exclusive discounts. As one customer humorously mentioned, they "ended up signing up for a credit card somehow" due to a positive in-store experience.
• Online Order for In-Store Pickup: For convenience, customers in Virginia can place orders on Aerie's website and choose to pick them up at the Short Pump store, saving time and shipping costs. This is often referred to as BOPIS (Buy Online, Pick Up In-Store).
• Easy Returns & Exchanges: Aerie generally offers a customer-friendly return policy. Unworn, unwashed, undamaged items with tags can usually be returned within 30-60 days for a refund or merchandise credit. This applies to both online and in-store purchases and can be done at any AE, Aerie, or OFFLINE store. Returns for Aerie bras, bralettes, and swimsuits are often free, even for online returns.
• Gift Cards: Aerie gift cards are available, making it easy to share the comfort and positive brand message with friends and family in Virginia.

Aerie in Short Pump is distinguished by several key features and highlights that make it a compelling "point of interest" for locals in Virginia:

• #AerieREAL Movement: A core philosophy of Aerie is its commitment to body positivity and inclusivity. The brand features unretouched models of all shapes, sizes, and backgrounds in its campaigns, promoting self-acceptance and challenging traditional beauty standards. This resonates strongly with customers, creating a positive and empowering shopping environment.
• Exceptional Comfort & Quality: Aerie is renowned for the softness and comfort of its fabrics across all product categories. Customers consistently praise the "great quality stuff," whether it's their signature seamless underwear, buttery-soft leggings, or cozy loungewear.
• Wide Range of Sizes and Fits: The brand is dedicated to offering an extensive size range, particularly for intimates. Bras are available in up to 45 sizes (from 30A to 42DD, with G & H cups in select styles), and apparel comes in XXS to XXL, with select bottoms in multiple lengths, ensuring a fit for diverse body types.
• Diverse Product Categories: Beyond their popular bras and undies, Aerie offers a comprehensive lifestyle collection:
  • Intimates: Bras (wireless, unlined, lightly lined, push-up), bralettes, underwear (various styles like cheeky, boyshort, thong).
  • Loungewear & Sleepwear: Soft sweatpants, hoodies, tops, shorts, pajamas, and robes for ultimate comfort.
  • Activewear (OFFLINE by Aerie): Leggings, sports bras, tops, and outerwear designed for movement and comfort.
  • Swimwear: A wide selection of bikinis and one-piece swimsuits in various styles and sizes.
  • Accessories: Socks, hair accessories, bags, and other small items to complete a look.
• Friendly and Welcoming Staff: Reviews consistently highlight the "friendly and helpful" staff, with specific mentions of associates like Shannen and Jordan creating a "welcome and comfortable" atmosphere. This personalized and approachable service enhances the overall shopping experience. As one customer noted, the "vibes were really good in there."
• Engaging Store Environment: The physical store is designed to reflect the brand's positive and relaxed aesthetic, with inviting displays and a comfortable layout that encourages Browse and discovery.

Aerie frequently offers various promotions and special offers for its customers in Virginia, allowing locals to enjoy their comfortable and stylish products at great value. These often change, so staying updated is key:

• Real Rewards Program: This is the primary loyalty program. Members earn points on purchases which can be redeemed for discounts. Higher tiers (Platinum, Diamond) offer more points per dollar, free shipping on online orders, and exclusive birthday discounts (e.g., 15% off during your birthday month).
• AEO Connected Credit Card Benefits: Applying for and using the AEO Connected Credit Card enhances Real Rewards benefits, often including an initial discount on your first purchase (e.g., 20% off) and accelerated point earning.
• Percentage-Off Sales: Aerie regularly runs sales offering a percentage off specific categories (e.g., "Up to 40% off Women's Apparel," "Extra 30% Off All Aerie & AE"). These are often advertised online and in-store.
• "Undies" Multi-Buy Deals: Aerie is famous for its multi-buy promotions on underwear, such as "10 for $38," "5 for $55," or "3 for $35," allowing customers to stock up on essentials at a lower price per item.
• Clearance and Markdown Sections: The store often has a dedicated clearance section where items are significantly discounted. Look for "Take an Extra 50% off Clearance Prices" during specific periods.
• Student Discounts: Aerie may offer student discounts through partnerships with student verification platforms. It's advisable for Virginia students to inquire or check online.
• Free Shipping Offers: Free standard shipping on online orders is often available for orders over a certain threshold (e.g., $75) or for Real Rewards Level 3 members and credit cardholders.
• App Exclusive Offers: Downloading the AEO | Aerie app can sometimes unlock exclusive discounts and promotions. The app also features "Reserve, Try & Buy" allowing customers to reserve items online and try them on in-store.

For the most current deals, Virginians should regularly check the Aerie website, subscribe to their email list, or visit the Short Pump store directly.

Ready to experience the comfort and positivity of Aerie? Here's how to connect with the Short Pump Town Center location:

Address: 11800 W Broad St Suite 2430, Richmond, VA 23233, USA

Phone: (804) 253-1922

Mobile Phone: +1 804-253-1922

For the residents of Richmond and the wider Virginia community, Aerie at Short Pump Town Center is an exceptionally suitable and highly cherished destination that extends far beyond a typical retail store. Its unique brand philosophy, coupled with its product offerings and customer-centric approach, makes it a true "point of interest" for locals seeking comfort, style, and empowerment.

The most compelling reason for its suitability is Aerie's unwavering commitment to body positivity and inclusivity, embodied by its #AerieREAL movement. In an industry often plagued by unrealistic standards, Aerie provides a refreshing and affirming space where all body types are celebrated. This resonates deeply with Virginians who seek authenticity and a shopping experience that makes them feel good about themselves. The expansive range of sizes, particularly in intimates, ensures that everyone can find comfortable and well-fitting pieces, a crucial factor for personal well-being.

Furthermore, the emphasis on a friendly and welcoming in-store experience, as consistently highlighted in customer reviews, significantly contributes to its local appeal. The staff's genuine helpfulness, exemplified by the positive interactions with Shannen and Jordan, creates an inviting atmosphere where customers feel comfortable and appreciated. This personal touch fosters loyalty and makes shopping at Aerie a pleasant outing, rather than just a chore. Even someone "not even the type of person to leave reviews" felt compelled to praise the "good vibes" and friendly service.

With its high-quality, comfortable loungewear, activewear, and intimates, combined with frequent promotions and a convenient location within Short Pump Town Center, Aerie provides practical value alongside its powerful message. For Virginians looking for apparel that truly feels good and a brand that aligns with their values, Aerie Short Pump is not just a place to shop; it's a destination that supports and celebrates the real you.