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Ulta Beauty

Perfume Store Near MeWisconsinDane CountyMadisonWest Towne Way

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Phone

+1 608-828-5883

Address

7323 W Towne Way, Madison, WI 53719, USA

Website

www.ulta.com

Hours

Monday 10:00 AM - 8:00 PM
Tuesday 10:00 AM - 8:00 PM
Wednesday 10:00 AM - 8:00 PM
Thursday 10:00 AM - 9:00 PM
Friday 10:00 AM - 9:00 PM
Saturday 10:00 AM - 9:00 PM
Sunday 11:00 AM - 6:00 PM

Ulta Beauty Introduce

Hello, Wisconsin beauty enthusiasts! Are you looking for a place where you can get a fresh haircut, try a new hair color, explore a massive selection of beauty products from both prestige and mass brands, and even find your next favorite fragrance, all under one roof? Look no further than Ulta Beauty in Madison. This expansive store is a true beauty haven, designed to provide a comprehensive and convenient experience for all your hair and beauty needs. It's the ultimate destination for pampering, product discovery, and professional salon services, right here in our community.

Ulta Beauty stands out as the largest beauty retailer in the United States, offering a unique "one-stop shopping" experience that combines the breadth of a beauty superstore with the personalized touch of a specialty retailer. Their philosophy is centered on providing "affordable indulgence" to customers by bringing together over 21,000 products across various categories including cosmetics, fragrance, haircare, skincare, bath and body products, and salon styling tools. What truly sets Ulta apart, especially for those in Wisconsin seeking professional hair services, is the inclusion of a full-service salon within every store. This integrated model means you can get a fabulous new haircut or color, then immediately browse the aisles for the exact products used by your stylist, or discover complementary items for your complete beauty regimen. Ulta's commitment to customer education, entertainment, and esthetics creates an uplifting shopping environment. Their staff, including licensed stylists and beauty consultants, are trained to provide informed advice, helping you navigate the vast selection and find what's best for your individual needs. This Madison location embodies Ulta's dedication to making prestige, mass, and salon products and services accessible and enjoyable for everyone.

The Ulta Beauty store in Madison is conveniently located at 7323 W Towne Way, Madison, WI 53719, USA. This places it within the bustling retail hub known as West Towne Way, an area adjacent to the larger West Towne Mall. This prime location makes it incredibly accessible for residents across Madison and the surrounding Wisconsin communities.

Accessibility to Ulta Beauty on West Towne Way is a significant advantage. The location offers ample surface parking directly outside the store, making it easy to pop in for a quick purchase or a longer salon appointment without the hassle of navigating a multi-level parking garage. West Towne Way itself is situated near major thoroughfares, including the Beltline Highway (US-12/18), ensuring straightforward driving access from almost any direction. For those who prefer public transportation, the area is typically served by Madison Metro Transit bus routes, providing an accessible option for non-drivers. The store's hours of operation are generally extensive, usually from 10:00 AM to 9:00 PM Monday through Friday, 10:00 AM to 9:00 PM on Saturdays, and 11:00 AM to 6:00 PM on Sundays. These generous hours allow for flexibility, whether you're scheduling a salon appointment, stopping by after work, or enjoying a weekend shopping trip. The surrounding retail environment means you can easily combine your Ulta visit with other errands, further enhancing the convenience for local Wisconsin shoppers.

Ulta Beauty offers an extensive range of products and a full suite of professional salon and beauty services. Here’s a comprehensive list of what you can expect:

  • Hair Salon Services:
    • Haircuts & Styling: Includes clipper cuts, standard haircuts, signature haircuts with deep conditioning, curl haircuts, kids' haircuts, bang trims, neck trims, blowouts, curling/flat iron styling, formal styles, accent braids, and tinsel application.
    • Color Services: Full range of color treatments, including all-over color, highlights, balayage, corrective color, and root touch-ups.
    • Texture Services: Perms, relaxers, and specialized treatments for curls, coils, and waves.
    • Hair Treatments: Deep conditioning, bond-building treatments, and scalp treatments.
    • Hair Extensions & Wigs: Services for extension application and maintenance, and potentially styling for wigs.
    • Stylist Levels: Options to choose between Stylist, Master Stylist, and Elite Stylist, each with varying levels of experience and pricing.
  • Makeup Services: Makeup applications, lessons, and bridal makeup consultations.
  • Skin Services: Professional facials, dermaplaning, microdermabrasion, and personalized skincare consultations.
  • Brow & Waxing Services: Brow waxing, tinting, lamination, and other facial waxing services (e.g., upper lip, chin).
  • Ear Piercing: Professional ear piercing services.
  • Vast Product Selection:
    • Cosmetics: Prestige and mass market makeup brands, including foundations, concealers, eyeshadows, mascaras, lipsticks, and more.
    • Skincare: Cleansers, toners, moisturizers, serums, masks, and treatments for all skin types and concerns.
    • Fragrance: A wide array of perfumes and colognes from designer, celebrity, and niche brands.
    • Haircare: Shampoos, conditioners, styling products, and tools from professional salon brands and mass market brands.
    • Bath & Body: Lotions, body washes, scrubs, and bath accessories.
    • Tools & Brushes: Makeup brushes, hair styling tools (flat irons, curling irons, dryers), and beauty gadgets.
  • Beauty Services Menu: A detailed menu of all salon and beauty services with pricing and estimated times, allowing for easy booking.
  • Online Appointment Booking: Convenient online system to book salon and beauty appointments.

Ulta Beauty in Madison offers a multitude of features and highlights that make it a standout destination for beauty and hair care in Wisconsin:

  • Dual Shopping and Service Model: The most prominent feature is the unique combination of a massive retail store and a full-service salon under one roof. This allows customers to seamlessly shop for products and receive professional services, creating an unparalleled convenience.
  • Extensive Product Variety: As noted in customer reviews, the store is a "Great place to shop! I can find a lot of things that I want," boasting "Lots of choices at good prices!!" This includes over 21,000 products from a mix of prestige (e.g., Saint Laurent, as one customer purchased), mass, and salon brands, catering to diverse preferences and budgets.
  • Knowledgeable and Helpful Staff: Customers consistently highlight the excellent service. One reviewer praised "Michelle" for being "wonderful," opening cabinets, giving opinions, and being patient during a cologne search. Another appreciated the "help I get there in regards to what is better for my needs." This level of informed assistance is a significant asset.
  • Professional Salon with Trained Stylists: The Salon at Ulta Beauty employs licensed stylists who receive ongoing training, ensuring they stay current with "classic styles to the latest TikTok trends." This commitment to education provides confidence that you'll "walk out with a look you love."
  • Personalized Consultations: Every salon appointment begins with a style consultation, where stylists "listen closely to what you want and study pics that inspire you," ensuring a tailored look.
  • Ulta Beauty Rewards Program: This comprehensive loyalty program allows customers to earn points on all purchases (both products and services), which can be redeemed for future savings. This adds significant value for frequent shoppers.
  • Frequent Promotions and Deals: Ulta is well-known for its regular sales, "Buy More Save More" offers, gift-with-purchase deals, and coupons, making luxury beauty more accessible.
  • Dedicated Brow and Skin Services: Beyond hair, the store also houses Benefit Brow Bar services and offers various skin services, providing a holistic beauty approach.

Ulta Beauty is well-known for its frequent and compelling promotions and special offers, making it a favorite for Wisconsin shoppers looking for value. While specific deals rotate regularly, here are common types of promotions you can typically find:

  • Ulta Beauty Rewards Points: Earn points on every dollar spent (both on products and salon services), which can be redeemed for discounts on future purchases. Members also receive birthday gifts and exclusive offers.
  • Coupons and Promo Codes: Ulta frequently releases coupons, often a $3.50 off a $15 qualifying purchase (with exclusions for prestige brands and fragrance), or percentage-off deals. These are often available through their app, email, or physical mailers.
  • Seasonal & Holiday Sales: Major sales events are common around holidays (e.g., Black Friday, 21 Days of Beauty, Spring Haul), offering significant discounts on popular brands and product categories.
  • "Buy More, Save More" Offers: Promotions like "Buy One Get One 50% Off" on specific brands or product types (e.g., Kenra Professional, Peach Slices, Eucerin) are regularly featured.
  • Gift With Purchase (GWP): Free gifts (often deluxe samples or travel sizes) are frequently offered with purchases of specific brands or when spending over a certain amount.
  • App Exclusive Offers: Downloading the Ulta Beauty app can unlock exclusive deals, bonus points opportunities (e.g., "Earn 100 bonus points when you download the Ulta Beauty app"), and early access to sales.
  • Credit Card Offers: Ulta Beauty offers its own rewards credit card, providing additional points earnings (e.g., 2 points per $1) and a percentage off the first purchase on the new card.
  • Beauty Steals® & Beauty Deals™: These are special, limited-time offers on popular products, often for a single day or a short period.

To ensure you don't miss out on the latest deals, Wisconsin residents are encouraged to sign up for the Ulta Beauty Rewards program, download the Ulta app, and check the "Current Offers & Promotions" section of their website regularly. In-store signage will also highlight ongoing sales.

For direct contact or to visit Ulta Beauty in Madison, here is the essential information:

  • Address: 7323 W Towne Way, Madison, WI 53719, USA
  • Phone: (608) 828-5883

The typical operating hours for the Madison location are:

  • Monday - Wednesday: 10:00 AM - 8:00 PM
  • Thursday - Friday: 10:00 AM - 9:00 PM
  • Saturday: 10:00 AM - 9:00 PM
  • Sunday: 11:00 AM - 6:00 PM

It is always recommended to verify these hours directly on the Ulta Beauty website or by calling the store, especially during holidays or for any special events.

For residents across Wisconsin, especially those in the Madison area, Ulta Beauty is an exceptionally suitable and indispensable local resource for all things beauty and hair. Its unique proposition as a "one-stop shop" sets it apart, allowing customers to seamlessly transition from getting a professional haircut or color at The Salon to exploring an unparalleled selection of prestige and mass market beauty products. This convenience, combined with the knowledgeable and friendly staff, ensures that whether you're seeking expert advice on fragrance, needing a perfect foundation match, or looking for high-quality hair tools, your needs will be met with ease and expertise.

The ample parking, accessible location on West Towne Way, and extended hours further enhance its suitability for busy Wisconsin lifestyles. Moreover, the robust Ulta Beauty Rewards program and consistent promotions provide significant value, making premium beauty products and services more attainable. Ulta Beauty in Madison isn't just a store; it's a comprehensive beauty experience that truly caters to the diverse needs and desires of our local community, making it the go-to destination for looking and feeling your best.

Photos

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Location

Customer Reviews

michelle sailing

Jun 17, 2025

Great place to shop! I can find alot of things that I want. I feel the prices are good. Love the help I get there in regards to what is better for my needs. Lots of choices at good prices!!

Shannon Wenisch

Jan 07, 2025

The employees are great, my qualm is with the constant increase in the Benefit Brow Bar pricing. The service I receive is now at $29 price point. I’ve been going to Valerie for literally, years. (When brow waxes were $22) I love Valerie, she’s so amazing at her job and a pleasure to talk to every time I see her. I just think Ulta is pricing themselves out of the brow wax market.

Samantha Macksey

Feb 28, 2024

Kailey was incredible! She was super patient, funny and kept things real. I left very satisfied with lots of new MAC products. She sold me on them.

Kevin B

Dec 22, 2024

If you need makeup or perfume for your wife this is definitely the place to go, I can personally attest to the fact that if you wander around looking lost or confused someone will help you and give you some advice. If at all possible knowing exactly what you need, what it looks like, possibly even a barcode number would help as they have 17,000 versions of what I would consider to be roughly the same thing.

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