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Ulta Beauty ico

Ulta Beauty

Perfume Store Near MeVirginiaHenrico CountyRichmondWest Broad Street

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Phone

+1 804-857-0372

Address

4925 W Broad St Suite 404, Richmond, VA 23230, USA

Website

www.ulta.com

Hours

Monday 10:00 AM - 8:00 PM
Tuesday 10:00 AM - 8:00 PM
Wednesday 10:00 AM - 8:00 PM
Thursday 10:00 AM - 9:00 PM
Friday 10:00 AM - 9:00 PM
Saturday 10:00 AM - 9:00 PM
Sunday 11:00 AM - 6:00 PM

Ulta Beauty Introduce

For beauty enthusiasts across Virginia, the name Ulta Beauty instantly conjures images of endless possibilities, shelves brimming with coveted brands, and a vibrant atmosphere dedicated to all things beauty. In Richmond, the Ulta Beauty at 4925 W Broad St Suite 404 stands as a beacon for those seeking to explore, experiment, and elevate their personal style. This location is more than just a retail store; it's a comprehensive beauty destination, combining an extensive product selection with professional salon services under one roof.

Ulta Beauty aims to provide an accessible and exciting experience for everyone, from the seasoned beauty guru to those just beginning their journey of self-discovery through cosmetics and skincare. The unique concept of housing both prestige and mass-market brands side-by-side, along with a full-service salon, sets Ulta Beauty apart. This means Virginians can find everything from high-end serums and designer fragrances to everyday essentials and professional hair treatments, all in one convenient spot. The team at this Richmond location is committed to helping customers navigate this vast selection, offering expert advice and personalized recommendations to ensure everyone finds their perfect match.

Whether you're looking for the latest makeup trends, a new skincare regimen, a transformative hair color, or simply need a quick brow touch-up, Ulta Beauty on West Broad Street is designed to meet your every beauty need with enthusiasm and expertise. It's a place where you can unleash your inner artist, feel confident in your choices, and leave feeling pampered and inspired.

Location and Accessibility

The Ulta Beauty store is ideally situated at 4925 W Broad St Suite 404, Richmond, VA 23230, USA. This address places it in a highly visible and easily accessible area within Richmond, specifically on West Broad Street, a major commercial artery. Its location within a shopping center or plaza environment typically means ample parking is available, making it convenient for customers driving from various parts of Richmond and its surrounding counties.

West Broad Street is a well-traveled route, providing straightforward access via car. For those utilizing public transportation, the area is generally served by local bus routes, offering alternative ways to reach the store. The strategic placement of this Ulta Beauty allows it to serve a wide demographic, from daily commuters to those making a dedicated trip for their beauty needs. Its proximity to other retail establishments in the vicinity also makes it a convenient stop as part of a larger shopping excursion in the Richmond area. The easy accessibility ensures that Virginians can effortlessly reach this beauty haven whenever inspiration strikes.

Services Offered

Ulta Beauty on West Broad St in Richmond offers a wide array of beauty services designed to provide a comprehensive experience for all customers, alongside their extensive retail selection. These services are performed by licensed beauty professionals committed to bringing your vision to life.

  • Hair Services: The Salon at Ulta Beauty provides a full range of hair services, including haircuts and styling, color treatments (such as highlights, balayage, and ombré), perms, and specialized treatments for curls, coils, and waves. They also offer hair extensions, wigs, and various hair treatments like Olaplex for repair and protection.

  • Skin Services (Skin Bar at Ulta Beauty): Customers can indulge in various skincare treatments, including facials, to address different skin concerns and promote overall skin health.

  • Makeup & Lashes: Professional makeup applications are available for special occasions or to simply learn new techniques. This includes bridal makeup services. They also offer lash services like lash applications and tinting.

  • Waxing & Brows (Benefit Brow Bar): Specialized brow services are a major highlight, including eyebrow shaping, waxing, tinting, and lamination, helping clients achieve perfectly sculpted brows. Other hair removal services, such as facial waxing and full-body waxing, are also available.

  • Ear Piercing: Ulta Beauty offers ear piercing services, providing a safe and professional environment for new piercings.

  • Product Consultation & Expert Advice: Beyond services, the in-store beauty advisors, like Talissa and Thalia mentioned in reviews, provide personalized consultations to help customers find the perfect hair, makeup, and skincare products tailored to their individual needs and preferences.

  • Online Booking & In-Store Pickup: For convenience, customers can book salon appointments online. They also offer in-store and curbside pickup for online retail orders.

Features / Highlights

The Ulta Beauty location on West Broad Street in Richmond boasts several key features and highlights that make it a premier destination for beauty needs in Virginia. These attributes consistently receive positive feedback from customers and contribute to its strong reputation.

  • Vast Product Selection (Prestige & Mass): One of Ulta Beauty's most significant highlights is its unparalleled selection of over 25,000 beauty products from approximately 500 well-established and emerging brands. This unique "beauty superstore" model allows customers to find high-end prestige brands alongside affordable mass-market options, all in one convenient location.

  • Knowledgeable and Helpful Staff: Customers frequently praise the staff for their expertise and willingness to go the extra mile. Reviewers like Talissa and Thalia are highlighted for their in-depth product knowledge, ability to answer questions thoroughly, and dedication to helping customers find exactly what they need, even if it requires extra searching.

  • Full-Service Salon On-Site: The presence of "The Salon at Ulta Beauty" within the store means customers can seamlessly transition from shopping for products to receiving professional hair, skin, brow, and makeup services. This integrated approach offers immense convenience and a holistic beauty experience.

  • Benefit Brow Bar: The dedicated Benefit Brow Bar is a major draw, offering specialized and highly-rated brow shaping and waxing services. Many customers specifically visit Ulta for this renowned service.

  • Ulta Beauty Rewards Program: The loyalty program allows members to earn points on all purchases, which can then be redeemed for discounts. This program, along with free birthday gifts and personalized deals, adds significant value for regular shoppers.

  • Engaging Customer Experience: The store is designed to be a place of "energy, passion, and excitement," where customers can discover new products and enjoy a "distinctive environment and experience of a specialty retailer." The staff's kindness and professionalism contribute greatly to this positive atmosphere.

  • Online Integration & Convenience: With options for in-store shopping, in-store pickup, curbside pickup, and online ordering with detailed product information and try-ons (often through social media and the Ulta app), Ulta Beauty offers multiple convenient ways to shop and access their services.

Promotions or Special Offers

Ulta Beauty consistently provides a dynamic range of promotions and special offers, making it an attractive destination for value-conscious beauty shoppers in Richmond, VA. These deals encompass various product categories and services, ensuring there's usually something exciting for every customer.

Key ways to find promotions include:

  • Ulta Beauty Rewards Program: This is arguably the most significant ongoing offer. Members earn points on every purchase, which accumulate into dollars off future purchases. They also receive a free birthday gift and exclusive personalized deals. Earning bonus points on specific brands or product categories is a frequent perk.

  • Weekly Ads & Digital Coupons: Ulta releases weekly circulars and digital coupons, often found on their website and app. These frequently include percentage-off discounts (e.g., $3.50 off $15 qualifying purchase), buy-one-get-one-free or buy-one-get-one-half-off deals on popular brands, and gifts with purchase.

  • "21 Days of Beauty" and "Big Summer/Winter Beauty Sale" Events: Ulta hosts major semi-annual sales events, such as the "21 Days of Beauty" (typically in March and September) and the "Big Summer/Winter Beauty Sale." During these periods, customers can find significant discounts (up to 50% off) on popular "Daily Beauty Steals" across makeup, skincare, haircare, and fragrance. The "Big Summer Beauty Sale" offers up to 40% off on jumbos, skincare, makeup, and more.

  • Earn Bonus Points on Services: Periodically, Ulta offers promotions where customers can earn bonus points on all beauty services booked at The Salon, encouraging them to try new treatments or maintain their beauty routines.

  • App Exclusive Offers: Downloading the Ulta Beauty app often grants access to exclusive bonus points offers or special discounts not available elsewhere.

  • Brand-Specific Promotions: Many promotions are tied to specific brands, offering discounts or free gifts with a minimum purchase of that brand's products.

To ensure you don't miss out on these savings, local users in Virginia are highly encouraged to sign up for Ulta Beauty Rewards, subscribe to their emails and text messages, and regularly check their website and app's "Current Offers & Promotions" section before visiting the 4925 W Broad St store.

Contact Information

To get in touch with the Ulta Beauty store on West Broad Street in Richmond, VA, you can use the following details:

Address: 4925 W Broad St Suite 404, Richmond, VA 23230, USA

Phone: (804) 857-0372

Mobile Phone: +1 804-857-0372

For current store and salon hours, or to book appointments for salon services, it is always recommended to check the official Ulta Beauty website or use their mobile app, as hours for the store, curbside pickup, and salon may vary. You can also find additional information about specific services and product availability online.

Conclusion: Why This Place is Suitable for Locals

For Virginians, especially those in the Richmond area, the Ulta Beauty at 4925 W Broad St is an exceptionally suitable and highly recommended destination for all beauty needs. Its comprehensive approach to beauty, combining an expansive retail selection with professional salon services, creates an unmatched convenience that caters to diverse preferences and budgets.

What truly makes this Ulta Beauty location ideal for locals is the caliber of its staff. As highlighted by customer reviews, beauty advisors like Talissa and Thalia exemplify the store's commitment to personalized service. Their deep product knowledge, willingness to spend time answering questions in detail, and dedication to helping customers find the "perfect" products—even when a desired item is out of stock—demonstrate a genuine passion for beauty and customer satisfaction. This level of attentive and expert assistance transforms a simple shopping trip into a rewarding and educational experience.

Furthermore, the ability to seamlessly transition from purchasing makeup or skincare to getting a haircut, a facial, or a brow wax all under one roof saves valuable time and effort for busy individuals. The accessibility of the West Broad Street location, coupled with the frequent promotions and the rewarding Ulta Beauty Rewards program, ensures that quality beauty products and services are not only within reach but also offer excellent value. For Virginians looking for a reliable, comprehensive, and friendly beauty hub that truly understands their needs, Ulta Beauty on West Broad Street is undoubtedly the go-to destination.

Photos

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Location

Customer Reviews

Emma

Jun 09, 2025

Talissa helped me with finding the perfect hair and makeup products. She was so kind and answered every question I had in thorough detail and helped me find the perfect products for me. When they were out of a product that I really wanted, she spent at least 10 minutes with me searching for a similar one and we ended up finding the right one. If you need help finding the perfect products, definitely ask her!

Tia

May 06, 2025

Thalia was so knowledgeable & helpful! She helped me with products & suggested what to get for my sister, she explained all the benefits of opening an Ulta card & she was just an around lovely & professional person. Thalia is a great asset to Ulta & I will definitely be back to shop with her!

C Smith

May 29, 2025

This Willow Lawn location, not a big fan. Associates are not attentive. Had one look right at me and then pass me as I was raising my hand for assistance. Had to literally wave both hands to get her attention. Then they were out of stock. She did assist me in mail order and delivery of product. Not my favorite location. Chesterfield Towne center located is excellent in customer service

Maddie Lee

May 13, 2025

such a nice store! vee was especially sweet and enthusiastic to help me. i was nervous that I wouldn't be able to find a foundation shade that would match well but vee was so incredibly patient and helped me in no time. she also informed me on how the app can activate points in my account. will definitely be back!

Via Cosby

May 13, 2025

Caroline was genuinely the most helpful Ulta employee I’ve ever talked to. All of her recommendations were amazing and she was so incredibly sweet!! Give that girl her flowers please!!!

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