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  • SEPHORA
SEPHORA ico

SEPHORA

Perfume Store Near MeWisconsinDane CountyMadisonNorth Midvale Boulevard

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Phone

+1 608-608-7098

Address

422 N Midvale Blvd, Madison, WI 53705, USA

Website

www.sephora.com

Hours

Monday 10:00 AM - 8:00 PM
Tuesday 10:00 AM - 8:00 PM
Wednesday 10:00 AM - 8:00 PM
Thursday 10:00 AM - 8:00 PM
Friday 10:00 AM - 8:00 PM
Saturday 10:00 AM - 8:00 PM
Sunday 11:00 AM - 6:00 PM

SEPHORA Introduce

For beauty enthusiasts and those simply looking to refresh their routine in Madison, Wisconsin, SEPHORA at 422 N Midvale Blvd stands as a prominent and comprehensive destination. While often perceived primarily as a retail space brimming with countless beauty products, SEPHORA offers far more than just shopping. It's a vibrant hub where you can explore the latest trends, experiment with new looks, receive personalized advice, and even get professional beauty services. This integrated approach makes SEPHORA a truly unique and valuable resource for the local Wisconsin community.

SEPHORA has revolutionized the beauty retail experience by providing an open-sell environment where customers are encouraged to touch, feel, and try products. This hands-on approach, combined with the presence of knowledgeable Beauty Advisors, creates an immersive and educational shopping journey. The Madison location embodies this philosophy, aiming to be a place where both seasoned beauty gurus and curious newcomers can feel comfortable discovering and learning. Beyond the extensive product aisles, the in-store services, particularly at the Beauty Studio, offer a chance to experience expert application and advice firsthand. This article will explore the specifics of what makes SEPHORA in Madison a go-to spot for locals, covering its convenient location, the array of services available, and the unique features that enhance the overall beauty experience.

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Location and Accessibility

The SEPHORA store in Madison is conveniently situated at 422 N Midvale Blvd, Madison, WI 53705, USA. This address places it within the bustling Hilldale shopping center, a well-known retail hub in Madison. Its location within Hilldale makes it exceptionally accessible for residents across Madison and surrounding communities in Wisconsin.

Being part of the Hilldale complex means that SEPHORA benefits from ample parking, a significant advantage for customers driving to the store. The shopping center is designed for easy navigation, ensuring that even during busy periods, finding a parking spot and reaching the store is a relatively smooth process. Furthermore, N Midvale Blvd is a major thoroughfare in Madison, providing direct and straightforward access from various parts of the city. While public transportation options can vary, major bus routes often serve large retail areas like Hilldale, offering an alternative for those who prefer not to drive. This strategic and easily reachable location is a key factor in why SEPHORA Madison is a popular destination for the local beauty community.

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Services Offered

SEPHORA in Madison offers a range of in-store beauty services designed to provide personalized advice and professional application, enhancing the overall customer experience. These services can typically be booked online via Sephora's website or app, or by contacting the store directly.

  • Makeup Services:
    • Feature Focus: A 30-minute service concentrating on one specific feature, such as eyes (e.g., smoky eye, winged liner), complexion (e.g., foundation, contouring), or brows. This is ideal for learning a new technique or perfecting a single aspect of your makeup. Cost for this service is typically redeemable in product.
    • Full Face: A 60-minute comprehensive makeup application covering the entire face, perfect for a special event or a complete look transformation. Cost for this service is typically redeemable in product.
    • Ultimate Glam: A more in-depth, 90-minute service using advanced techniques to accentuate all your features, designed for a high-impact, refined look. Cost for this service is typically redeemable in product.
    • Lash Application: Expert application of false strip lashes (new lashes must be purchased separately at Sephora).
  • Beauty Lessons:
    • Personalized Beauty Lessons: A guided tutorial session (e.g., 75 minutes) where a Beauty Advisor teaches personalized tips and tricks, empowering clients to recreate looks at home. This service typically has a fee, which is often redeemable in product.
  • Waxing Services:
    • Brow Wax: Professional brow shaping.
    • Duo Wax: Brow & Lip: Combination waxing for brows and upper lip.
    • Trio Wax: Brow, Lip & Chin: Comprehensive facial waxing.
    • Lip or Chin Wax: Targeted facial waxing services.
  • Skincare Consultations:
    • Complimentary consultations to assess skin type and concerns, providing personalized product recommendations and routine advice.
  • Fragrance Consultations:
    • Assistance in finding the perfect fragrance based on preferences and occasion.
  • In-Store Events:
    • SEPHORA frequently hosts exclusive brand events, product launches, and educational workshops, often featuring brand representatives or beauty experts.
  • Beauty (Re)Purposed:
    • A recycling program where customers can bring in their empty beauty product containers (from any brand) for recycling, promoting sustainability.
  • Buy Online, Pick Up In Store/Curbside:
    • The convenience of ordering products online and picking them up quickly at the Madison location, sometimes within two hours.

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Features / Highlights

SEPHORA in Madison offers several distinct features and highlights that contribute to its standing as a premier beauty destination for locals:

  • Extensive Product Assortment: SEPHORA is renowned for its vast selection of beauty products, encompassing makeup, skincare, fragrance, haircare, and beauty tools. The store features both high-end luxury brands and popular mass-market options, offering something for every preference and budget.
  • Open-Sell Environment: Unlike traditional department stores, SEPHORA's open-sell format encourages customers to freely explore, swatch, and try products before purchasing. This hands-on experience is a major draw for beauty enthusiasts.
  • Knowledgeable Beauty Advisors: The staff, referred to as Beauty Advisors, are typically well-versed in product knowledge and beauty techniques. They are available to offer personalized recommendations, assist with product selection, and provide application tips, enhancing the shopping experience.
  • Beauty Studio: A dedicated area within the store for professional makeup applications, mini makeovers, and beauty lessons. This allows customers to experience products firsthand and learn new techniques from experts.
  • SEPHORA Collection: The store features its own private label, Sephora Collection, which offers quality products across various categories at more accessible price points.
  • Beauty Insider Loyalty Program: This robust program rewards customers for their purchases, offering points that can be redeemed for discounts, exclusive gifts, and access to special events and services. It encourages customer loyalty and provides tangible benefits.
  • Interactive Tools and Technology: Many SEPHORA locations, including this one, utilize technology like virtual try-on tools (e.g., via the SEPHORA app) to help customers visualize products on themselves, particularly for makeup shades.
  • Frequent Brand Events: The store regularly hosts in-store events with specific beauty brands, often including expert masterclasses, product launches, and exclusive promotions, creating an engaging atmosphere for discovery.

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Promotions or Special Offers

SEPHORA consistently offers a variety of promotions and special deals to enhance the shopping experience and provide value to its customers in Madison, WI. These offers are largely tied to their popular Beauty Insider loyalty program, which is free to join and provides tiered benefits based on annual spending (Insider, VIB, and Rouge).

Key promotions and offers typically include:

  • Beauty Insider Rewards: Members earn points on every dollar spent, which can be redeemed for Beauty Insider Cash ($10 off for 500 points, $20 off for 1,000 points, or a $100 Rouge Reward for 2,500 points). Points can also be exchanged for deluxe samples, limited-edition products, or exclusive experiences in the Rewards Bazaar.
  • Free Birthday Gift: All Beauty Insider members receive a complimentary birthday gift each year, with VIB and Rouge members often having a wider selection of options.
  • Seasonal Savings Events: SEPHORA holds major sales events multiple times a year (e.g., Spring Savings Event, Holiday Savings Event). During these events, Beauty Insider members receive tiered discounts (e.g., Rouge members get 20% off, VIB 15%, and Insider 10%), often with early access for higher tiers.
  • Point Multiplier Events: Periodically, SEPHORA offers bonus points (e.g., 2X, 3X, or 4X points) on purchases of specific brands or categories, allowing members to accumulate rewards faster.
  • Free Samples with Purchase: Online orders typically include free samples, and in-store purchases may also offer samples upon request, allowing customers to try new products before committing to a full size.
  • Digital & App Exclusive Offers: The SEPHORA app and email newsletters often feature exclusive discounts and promotions for members.
  • First Purchase Discounts: New customers or app users might receive a percentage off their first online or app purchase.
  • Sale Section: The store always has a "Sale" section, both in-store and online, featuring discounted products from various brands.
  • Value Sets and Mini Sizes: SEPHORA frequently offers curated value sets, often at a discount compared to buying individual products, and a wide selection of mini sizes perfect for travel or trying new items without a large commitment.

To stay up-to-date on the latest promotions, Madison locals are highly encouraged to sign up for the Beauty Insider program, download the SEPHORA app, and subscribe to their email and text alerts. Regularly checking the "Offers" or "Sale" sections on the SEPHORA website is also beneficial.

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Contact Information

For inquiries, assistance with products, or to book beauty services, the SEPHORA store in Madison can be contacted using the following details:

  • Address: 422 N Midvale Blvd, Madison, WI 53705, USA
  • Phone: (608) 608-7098
  • Mobile Phone: +1 608-608-7098 (This is the same number, provided with an international dialing code.)

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Conclusion: Why this place is suitable for locals

SEPHORA on N Midvale Blvd in Madison, Wisconsin, is an exceptionally suitable destination for locals seeking a comprehensive and engaging beauty experience. Its unique blend of an expansive retail space and a dedicated in-store Beauty Studio creates a one-stop shop for all things beauty. For Madison residents, this means the convenience of exploring thousands of products from diverse brands, from everyday essentials to high-end luxuries, and then seamlessly transitioning to receive professional services like makeup applications or personalized beauty lessons.

While some customer feedback indicates potential for improvement in store atmosphere, such as music volume or the frequency of staff interactions, the overarching goal of SEPHORA is to empower customers through exploration and expert guidance. The highly knowledgeable Beauty Advisors are a significant asset, ready to assist with product recommendations and application techniques. The robust Beauty Insider loyalty program further enhances its appeal, offering tangible rewards and exclusive access to sales and events that genuinely benefit regular shoppers.

Ultimately, SEPHORA in Madison provides a dynamic environment where individuals can discover new products, refine their beauty routines, and feel confident in their choices. Its accessible location within Hilldale, coupled with its vast offerings and commitment to customer engagement, firmly establishes it as a premier beauty resource for the vibrant community of Madison, Wisconsin.

Photos

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Location

Customer Reviews

Dani

May 10, 2025

The store was clean and the staff were friendly, but I felt overwhelmed during my visit. I was approached by at least 5-6 different employees asking if I needed help. I understand one person checking in, but it became too much. Sometimes shoppers just want to browse without being constantly interrupted. If we need help, we’re adults and we know how to come I don’t think I’ll be coming back.

Beth Wilson

Mar 27, 2025

Very nice and friendly staff. However, just follow up carefully - what they recommended and then handed me didn't really match with the label or what I asked for. Also I was told that one product didn't have a feature that it actually did have. But it is probably hard to keep up with all of the features of all of the products they have to offer!

Alison Fish

May 10, 2025

Staff was helpful, but again the music is way too loud to even think. If you've "shared this with the team" after the review 1 week ago, you'd think they could locate the volume knob in 1 week. 🤷🏼‍♀️

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