SENTi

For those in Minnesota seeking an unparalleled shopping experience, one that engages the senses and offers truly unique, high-quality items, look no further than SENTi in Edina. While you might initially think of a "clothing store," SENTi is actually a captivating gift emporium and boutique that specializes in sensory products designed to elevate everyday life. Tucked away in the charming Nolan Mains area at 50th & France, SENTi (named from the imperative form of the French verb meaning "to feel") is a meticulously curated space where founder Jen Knoch, a self-described "creative conductor," brings her passion for luxury fragrances, candles, and skincare to life. This is not just a store; it’s a destination for discovery, offering a thoughtful selection perfect for gifting loved ones, or indeed, for treating yourself.

SENTi stands out for its emphasis on "sensory products," meaning you'll find an exquisite array of items that appeal to scent, taste, touch, sight, and sound. This unique approach creates an atmosphere of discovery and delight, making every visit an adventure. From the moment you step into the "jewel box of a store," as one delighted customer described it, you're enveloped in an ambiance that reflects the careful curation of its owner. Jen Knoch's background in creating a line of luxe fragrances from Grasse, France, shines through in the quality and uniqueness of the offerings. For Minnesota locals, SENTi represents a chance to explore a collection of products rarely found elsewhere, all while enjoying a personalized and attentive shopping experience. It's a place where quality, artistry, and a deep understanding of sensory pleasure converge, making it a must-visit for anyone looking for something truly special.

Located at 3922 W 50th St Suite 104, Edina, MN 55424, SENTi enjoys a prime spot within the highly sought-after 50th & France neighborhood. This area is a bustling hub of boutiques, dining, and specialty shops, making it a popular destination for both Edina residents and visitors from across the Twin Cities metro. The store is discreetly nestled down a charming cobblestone alley off Nolan Mains, providing a sense of discovery and exclusivity for those who seek it out.

Accessibility to SENTi is excellent. 50th Street and France Avenue are major arteries, easily reachable from Highway 100, Interstate 35W, and other main roads. This makes driving to the location convenient from Minneapolis, St. Louis Park, Richfield, Bloomington, and other surrounding communities. The 50th & France area generally offers various parking options, including street parking and nearby ramps, though it can be busy during peak hours. Its central location within a vibrant shopping district also means that a visit to SENTi can be easily combined with other errands, a meal out, or a leisurely stroll through the charming neighborhood. This seamless integration into the local lifestyle makes SENTi an ideal spot for spontaneous stops or planned excursions.

Services Offered:

• Curated selection of luxury home fragrances, including diffusers and room sprays.
• Diverse range of personal fragrances from international and artisanal brands, many exclusive to SENTi in the U.S.
• Collection of high-quality scented candles, often featuring unique and complex scent profiles.
• Selection of skincare products designed to enhance sensory experience.
• Thoughtfully chosen "touches" (small accessories) and "tastes" (specialty candies/gourmet items).
• "After-Hours Private Scent Session" for groups of 2-8 people, offering a personalized fragrance education and shopping experience.
• Expert guidance and product recommendations from owner Jen Knoch, known for her friendly and knowledgeable approach.
• Gift wrapping services with a distinct "Gift Wrap Philosophy" for a beautiful presentation.
• Fragrance education, providing insights into the history of scent and fine art of perfumery.
• Assistance in selecting perfect gifts for various occasions, including weddings and personal milestones.
• Online shopping available for convenience, with local pickup options.

Features / Highlights:

• Highly curated selection: Every item in the store is hand-picked by owner Jen Knoch, ensuring quality, uniqueness, and a cohesive sensory theme.
• Owner-operated experience: Jen Knoch is often present, offering personalized service, in-depth product knowledge, and a warm, inviting atmosphere.
• Unique fragrance offerings: Many of the fragrances are imported from Europe and Japan, and are US exclusives to SENTi, providing truly distinctive options.
• Emphasis on sensory engagement: The store's concept revolves around the five senses, making shopping an immersive experience.
• Exceptional customer service: Reviewed as "absolutely incredible" with Jen making the space "cozy and special" and helping customers find "perfect scents."
• Thoughtfully designed interior: Described as a "jewel box of a store," creating an elegant and inviting ambiance.
• Perfect for gifting: Regularly praised as an "adorable gift emporium" with everything needed to "gift your friends, family or self."
• Located in the charming Nolan Mains at 50th & France: Part of a vibrant and upscale shopping district in Edina.
• Regularly updated inventory: Features "new & noteworthy" items and collaborates with unique brands like 1000Flowers.
• Offers "Creatives in Conversation" series: Showcases insights from featured brands and creative individuals.

While SENTi maintains an exclusive and curated collection, they do engage in various promotions and special offers to delight their Minnesota clientele. These can often be discovered by subscribing to their newsletter, which promises "special offers and first look at new products." Given its location in the active 50th & France neighborhood, SENTi also participates in broader community events and sales. For instance, the area's "Crazy Days" often include local businesses like SENTi offering discounts, sometimes up to 75% off home goods, as seen in past events.

A particularly unique offering is their "After-Hours Private Scent Session." While not a traditional 'promotion,' this service offers an exclusive, personalized experience for groups. For a set fee, typically ranging from $80 for two people to $150 for six to eight, guests receive a 1.5-hour session with Jen Knoch, delving into the history of fragrance and exploring over 35 ready-to-wear scents. This is an ideal special offer for bridal parties, birthdays, or unique corporate outings, providing a memorable and educational experience. For the most current and specific promotions, local shoppers are encouraged to visit the official SENTi website or contact the store directly. Their social media channels are also a good source for immediate updates on new arrivals, events, and any limited-time offers.

Contact Information:

Address: 3922 W 50th St Suite 104, Edina, MN 55424, USA

Phone: (612) 757-6373

For Minnesota locals, SENTi is more than just a retail establishment; it's a carefully crafted experience. In a world of mass-produced goods, SENTi offers a refreshing alternative with its emphasis on unique, high-quality, and often artisanal sensory products. Whether you're a long-time resident of Edina or visiting from across the Twin Cities, the store's convenient location in the charming 50th & France area makes it an accessible and enjoyable destination.

The glowing customer reviews consistently highlight the personalized and attentive service provided by owner Jen Knoch, who ensures every visitor feels "cozy and special" and leaves with "the perfect scents." This level of dedicated customer care, combined with a thoughtfully curated inventory of luxury fragrances, candles, and unique gifts, makes SENTi an ideal choice for finding something truly distinctive. It's a perfect spot for those seeking a meaningful gift, wanting to enhance their home environment, or simply looking to treat themselves to a little luxury. By supporting SENTi, locals are not only acquiring exquisite products but also investing in a unique, community-focused business that adds significant value to the vibrant retail landscape of Minnesota.