Macy's Backstage

For those of us in Wisconsin who love the thrill of the hunt for a great deal, Macy's Backstage at Mayfair Mall in Wauwatosa is a shopping destination that truly delivers. This unique concept brings the excitement of an off-price retailer directly within a traditional Macy's department store, offering a constantly evolving inventory of fashion, home goods, beauty products, and accessories at prices that are hard to beat. It's a place where savvy shoppers can uncover incredible finds and high-quality items without breaking the bank.

Macy's Backstage operates with a slightly different philosophy than a typical department store floor. It's designed to provide a "treasure hunt" experience, with new merchandise arriving regularly, ensuring that every visit offers the potential for a fresh discovery. From stylish office wear to comfortable fitness apparel, skincare essentials, diverse menswear, and adorable kids' dresses, customers consistently rave about the variety and value available. For Wisconsin locals who enjoy discovering premium brands and unique items at significant discounts, Macy's Backstage is a must-visit spot that combines the convenience of a department store with the excitement of an outlet.

Macy's Backstage is conveniently situated within the larger Macy's store at 2500 N Mayfair Rd Ste M199, Wauwatosa, WI 53226, USA. This prime location is nestled inside the popular Mayfair Mall, one of Wisconsin's most prominent shopping centers. Its placement within the mall ensures excellent accessibility for residents throughout Wauwatosa, Milwaukee, and the surrounding communities.

Mayfair Mall is easily reachable via major roadways, with ample parking available in the expansive mall parking lots. This makes it a hassle-free trip whether you're heading there specifically for Backstage or combining your visit with other shopping, dining, or entertainment options that Mayfair Mall offers. The integrated nature of Macy's Backstage within the main Macy's store means you can enjoy the comfort and amenities of a full-service department store while exploring the exciting, value-driven offerings of Backstage.

As part of the Macy's department store, Macy's Backstage benefits from some of the broader services offered by Macy's, while focusing on providing a streamlined, value-oriented shopping experience. While not all traditional department store services are emphasized in the Backstage section, you can typically expect:

• Extensive Product Categories: Macy's Backstage offers a broad range of products, including women's clothing, men's clothing, kids' clothing, beauty products (makeup, skincare, fragrance), shoes, handbags, accessories, and a variety of home goods (decor, kitchen, bed & bath).
• "At Your Service" Desks: As part of Macy's, there are "At Your Service" desks within the store (e.g., on Floor 2), which can assist with general inquiries, gift cards, and potentially some customer service needs related to purchases.
• Online Order Pickup: You can often pick up online Macy's orders, including items purchased from Macys.com, at the designated in-store pickup location.
• Personal Stylist (at Macy's): While not specifically for Backstage, Macy's often offers personal stylist services on other floors, which could be utilized for broader fashion needs.
• Jewelry & Watch Repair (at Macy's): These services are typically available on dedicated floors within the main Macy's store.

It's important to note that returns for Macy's Backstage items must generally be made at a Macy's Backstage location only, usually within 30 days, and merchandise must be unworn and unaltered with original tags and receipt.

Macy's Backstage at Mayfair Mall stands out with several distinct features that make it a compelling shopping destination for locals:

• Off-Price Value: The primary highlight of Macy's Backstage is its pricing strategy. Products are offered at least 20-80% off original retail prices, providing significant savings on a wide array of merchandise. This allows customers to find high-quality items at outlet prices.
• "Thrill of the Find" Experience: The inventory at Backstage is constantly rotating, with new merchandise arriving frequently. This creates a dynamic "treasure hunt" atmosphere, where shoppers can discover unexpected deals and unique items on every visit. As one customer noted, "If you are lucky you get new collection at best prices."
• Diverse Product Assortment: Unlike a standard Macy's department, Backstage curates a mix of popular brands, designer closeouts, overruns, and items specifically manufactured for Backstage. This includes fashion for the entire family (men, women, kids), a surprising array of beauty products (skincare, perfume, cosmetics), shoes, handbags, and even home decor. Customers praise the "huge store with multiple brands to choose from."
• Variety of Categories: From "office clothes" and "fitness clothes" to "men's wear," "shoes," "kids dresses," and a "great perfume collection," the store offers something for nearly every shopping need.
• Clean and Stocked Environment: Despite the off-price nature, customer reviews often mention the store is "always clean, and the shelves are usually always pretty much stocked." This indicates a commitment to a pleasant shopping environment.
• COVID Protocols (historically): Past reviews indicate the store followed "all COVID protocol," suggesting a focus on customer and employee safety. While specific protocols may evolve, this reflects a commitment to a safe shopping environment.

Macy's Backstage pricing model is inherently promotional, focusing on offering significant discounts from the outset. However, customers can still benefit from certain Macy's-wide promotions and loyalty programs:

• Everyday Low Prices: The core "promotion" of Macy's Backstage is its everyday off-price model, where items are consistently marked down from their original retail value. These items are generally not eligible for additional Macy's coupons or discounts, as their prices are already reduced.
• Macy's Star Rewards Program: As part of Macy's, purchases made at Macy's Backstage typically count towards your Macy's Star Rewards points. Members earn points on every purchase, which accumulate towards Macy's Star Money, essentially a store credit. Higher tiers (Gold and Platinum) of Star Rewards also receive benefits like free shipping on Macys.com orders with no minimum.
• Macy's Credit Card Benefits: New Macy's Credit Card applicants may receive a special discount (e.g., 20% off) on eligible merchandise for their first two days, though some exclusions may apply, including potentially Backstage items. Cardholders also often receive exclusive savings events and benefits.
• Special In-Store Deals: While not coupon-based, Macy's Backstage frequently has spontaneous in-store deals and rapid clearance events, especially on weekends, as new inventory arrives. Customers often find "so many deals specially on weekend" and "new collection at best prices."
• Clearance Sections: Beyond the already discounted prices, Backstage will often have dedicated clearance or "Last Act" sections offering even deeper reductions on final sale items.

It's always advisable to check Macy's and Macy's Backstage signage in-store for specific details on current promotions and any exclusions.

For any inquiries, to confirm specific product availability, or to check store hours, you can contact Macy's Backstage at Mayfair Mall using the following details:

Address: 2500 N Mayfair Rd Ste M199, Wauwatosa, WI 53226, USA

Phone: (414) 471-3700

For residents across Wisconsin, particularly in Wauwatosa and the greater Milwaukee area, Macy's Backstage at Mayfair Mall is an exceptionally suitable and valuable shopping destination. It offers a unique hybrid retail experience, combining the established presence of a major department store with the dynamic, value-driven appeal of an off-price retailer. Locals can enjoy the convenience of visiting a well-known mall while discovering a constantly refreshed inventory of fashion, beauty, and home goods at significantly discounted prices.

The "treasure hunt" aspect, frequently praised by customers, makes every visit exciting and unpredictable, fostering a sense of discovery that many shoppers enjoy. Whether you're looking to update your professional wardrobe, find activewear, shop for kids' clothes, or even discover new skincare and fragrances, Macy's Backstage provides a broad selection that caters to diverse needs and styles. Its strategic location, coupled with the inherent value proposition and integration with Macy's Star Rewards, makes it a highly practical and enjoyable destination for Wisconsin locals who appreciate quality and a great deal. This store truly empowers residents to stay stylish and well-equipped without overspending, cementing its place as a go-to spot in the community.