Macy's Backstage

Hey there, Virginia Beach savvy shoppers! Are you a fan of finding high-quality, brand-name merchandise without paying full price? Do you enjoy the excitement of a treasure hunt when you shop, never knowing what incredible deals you might uncover? Then you absolutely need to explore Macy's Backstage at Lynnhaven Mall. This isn't just a regular department store; it's Macy's unique off-price concept, bringing you the thrill of discount shopping right here in your local community.

Macy's Backstage offers a dynamic and constantly evolving inventory of fashion, accessories, home goods, and beauty products from well-known brands, all at deeply discounted prices. Unlike traditional clearance racks, Macy's Backstage primarily stocks merchandise specifically acquired for this off-price format, meaning you're getting new and unique finds every time you visit. It's the perfect spot for those who love to stay on trend, update their home, or discover unexpected gems without breaking the bank. Located conveniently within the beloved Lynnhaven Mall, Macy's Backstage provides a fantastic opportunity for locals to shop smart and discover "awesome deals," as one satisfied customer put it, making it a must-visit destination for value-conscious consumers in Virginia Beach.

Macy's Backstage is prominently located at 701 Lynnhaven Pkwy Suite M, Virginia Beach, VA 23452, USA. This address places it directly within the expansive and popular Lynnhaven Mall, one of Virginia Beach's premier shopping destinations. Its integration within the larger Macy's department store at the mall makes it exceptionally accessible for residents across Virginia Beach and the wider Hampton Roads area.

Lynnhaven Mall itself is a major landmark, easily reached via prominent roadways in Virginia Beach. The mall offers extensive parking facilities, including multi-level garages and surface lots, ensuring that visitors to Macy's Backstage will find convenient spots, even during peak shopping hours. Its location on Lynnhaven Parkway, a key thoroughfare, provides excellent connectivity whether you're arriving by private vehicle or utilizing local public transportation services, which often include stops at or near the mall. Being part of such a well-established retail hub means that a visit to Macy's Backstage can easily be combined with other shopping, dining, or entertainment activities within Lynnhaven Mall, maximizing convenience for local shoppers. The familiarity of Lynnhaven Mall to Virginia Beach residents further enhances its appeal as an easily accessible and reliable shopping spot.

Macy's Backstage, while an off-price concept, is integrated within the larger Macy's department store, which offers a wide array of services. The Backstage section itself focuses on delivering a unique retail experience with specific product offerings:

• Discounted Brand-Name Merchandise: The primary service is providing a constantly rotating selection of high-quality, brand-name products across various categories at significant discounts. This includes:

  • Women's, Men's, and Kids' Apparel: A wide range of clothing from activewear and sportswear to dresses and casual wear.
  • Accessories: Including handbags, wallets, sunglasses, and jewelry.
  • Beauty and Fragrance: A selection of makeup, skincare products, and perfumes from popular brands.
  • Home Goods & Decor: Items for the home, ranging from kitchenware to decorative accents.
  • Shoes: A variety of footwear for the whole family.
  • Toys & Gifts: A changing assortment of toys, unique gifts, and holiday items.
  • Pet Care: Sometimes includes pet food and accessories.

• "Thrill of the Hunt" Shopping: Macy's Backstage actively cultivates an exciting shopping experience where the inventory changes frequently. This encourages repeat visits as customers enjoy the process of discovering new and unexpected deals.

• Beauty Counter Services (within main Macy's): While Backstage itself is a retail concept, being part of a full Macy's store means access to beauty counters like Clinique. Customers can receive personalized assistance from brand specialists. As highlighted by a reviewer, "Destinee" at the Clinique counter was "amazing! So sweet, helpful, and polite and professional," indicating a high level of customer care available within the larger Macy's store.

• Buy Online, Pick Up In-Store (within main Macy's): Shoppers can utilize Macy's "Buy Online Pick Up In-Store" service for purchases made on macys.com, offering convenience and saving on shipping fees. This service is part of the broader Macy's store experience.

• Wedding & Gift Registry (within main Macy's): The main Macy's store typically offers registry services for weddings and other special occasions, allowing guests to conveniently select gifts.

It is important to note that Macy's Backstage products are typically separate from the main Macy's store's inventory, and specific promotions may apply differently between the two sections.

Macy's Backstage at Lynnhaven Mall offers several distinctive features and highlights that make it a compelling choice for Virginia Beach shoppers:

• Brand Names at Discount Prices: The most significant highlight is the opportunity to purchase well-known, quality brand-name merchandise at deeply discounted prices. Customers consistently praise the "awesome deals" and the ability to "shop brand names at a discount," making it a go-to for value-conscious consumers.

• Constantly Changing Inventory: The "off-price" model means the stock at Macy's Backstage is continually refreshed with new arrivals. This creates an exciting "thrill of the hunt" experience, encouraging frequent visits as shoppers never know what unique finds or designer items they might discover.

• Variety of Merchandise: The store is lauded for its "variety of good merchandise," spanning fashion for the entire family, accessories, beauty products, and a significant selection of home goods. This broad range allows customers to find items for diverse needs in one convenient location.

• Integrated within a Full-Service Macy's: Being a "store-within-a-store" concept allows customers to access the benefits of both Macy's Backstage and the main Macy's department store. This means shoppers can enjoy the discounted finds of Backstage while also having access to the broader product selection and services (like dedicated beauty counters and registries) of the larger Macy's.

• Quality Customer Service: As highlighted by customer reviews, the overall Macy's experience, including in-store services, can be exceptional. The praise for staff like "Destinee" at the Clinique counter underscores a commitment to "sweet, helpful, polite and professional" customer interactions within the larger store environment.

• Convenient Mall Location: Its presence in Lynnhaven Mall, a major shopping hub, enhances its appeal. Easy accessibility and ample parking contribute to a smooth and enjoyable shopping trip, allowing shoppers to combine their bargain hunting with other mall activities.

• A Fresh Alternative to Traditional Retail: Macy's Backstage serves as an excellent option for those seeking a more dynamic and budget-friendly alternative to full-price retail, offering stylish finds that are always new and on-trend.

Macy's Backstage's primary offering is its inherent discount pricing, with merchandise typically sold at significant markdowns. However, there are additional ways to save and promotions to be aware of:

• Everyday Low Prices: The core of Macy's Backstage is its competitive pricing on closeout, overstock, and specially produced merchandise. Shoppers can expect "awesome deals" as a standard part of the shopping experience, often seeing items at 20-70% off original retail prices.

• Clearance and Final Markdowns: While all items are already discounted, Macy's Backstage may feature additional markdowns on certain items, especially as inventory cycles. These could be identified by further price reductions on tags.

• Macy's Star Rewards Program: While Macy's Backstage purchases may not directly earn Macy's Star Rewards points in the same way full-price Macy's purchases do, members should check the specific terms, as their overall Macy's loyalty status might still provide benefits or access to promotions that could indirectly apply or be relevant when shopping in the main Macy's store.

• Macy's Credit Card Benefits: Macy's credit cardholders may sometimes receive exclusive offers or early access to sales that could apply to a broader range of merchandise within the main Macy's store, which might then inspire cross-shopping into Backstage for complementary items.

• In-Store Signage and Displays: Specific limited-time offers or new arrival promotions are typically highlighted with prominent signage within the Macy's Backstage section itself. Shoppers are encouraged to browse thoroughly to catch these deals.

Given the off-price model, the best "promotion" is the constant flow of new, discounted inventory. Serious bargain hunters in Virginia Beach know that frequent visits are key to snagging the best deals, as desirable items sell out quickly and are replaced with new finds. It's less about traditional coupons and more about the inherent value offered daily.

For direct inquiries about Macy's Backstage or the broader Macy's store at Lynnhaven Mall, including store hours, specific department availability, or general assistance, you can use the following contact details:

• Address: 701 Lynnhaven Pkwy Suite M, Virginia Beach, VA 23452, USA

• Phone: (757) 306-0666

• Mobile Phone: +1 757-306-0666

Store hours for Macy's Lynnhaven Mall are typically Monday-Thursday from 10:00 AM - 8:00 PM, Friday-Saturday from 10:00 AM - 9:00 PM, and Sunday from 11:00 AM - 7:00 PM. It's always a good idea to confirm hours, especially around holidays, or if you are looking for a specific item, as inventory at Backstage can change rapidly.

For the residents of Virginia Beach, Macy's Backstage at Lynnhaven Mall is an exceptionally suitable and appealing department store destination. It perfectly caters to the local desire for both quality and value, offering an exciting and affordable alternative to traditional retail. The core appeal lies in its "off-price" model, which means Virginia Beach shoppers can consistently find "awesome deals" on brand-name clothing, accessories, home goods, and beauty products that would typically come with a higher price tag. This provides a smart way for families and individuals to stay on trend and update their homes without overspending.

The dynamic, ever-changing inventory transforms each visit into a "treasure hunt," ensuring that there's always something new and exciting to discover, fostering a sense of anticipation and fun that keeps locals coming back. Being integrated within the larger, full-service Macy's at Lynnhaven Mall further enhances its suitability. This allows for seamless combined shopping trips, where you can explore the discounted finds at Backstage and then access the broader selections and premium services, such as expert beauty consultations at counters like Clinique, within the main store. The convenient location within a popular mall with ample parking also makes it an easy and stress-free outing. For Virginia Beach locals who appreciate the thrill of a great deal, the allure of brand names, and a diverse selection of merchandise, Macy's Backstage is truly a prime shopping destination that delivers significant value and a rewarding experience.