It's Fashion

Hello, style-savvy shoppers of South Carolina! If you're on the hunt for the latest trends in fashion without the hefty price tag, then It's Fashion on Broad River Rd in Columbia, SC, is a destination you'll want to explore. This isn't just another clothing store; it's a vibrant hub for discovering cute, current, and incredibly affordable apparel and accessories for juniors, young men, boys, and girls. It’s a place where you can quickly find that perfect outfit for a summer cookout, a night out, or simply refresh your everyday look.

It's Fashion is part of a family of stores known for bringing mall-level trends to a more accessible price point, ensuring that staying stylish is within everyone's reach. For the Columbia community, this particular location offers a convenient and budget-friendly way to keep up with contemporary fashion. While customer experiences can vary, the overall aim is to provide a wide selection of popular styles, from shoes and jewelry to seasonal wear, making it a go-to spot for many locals looking to update their wardrobe quickly and affordably.

The It's Fashion store is conveniently located at 3315 Broad River Rd, Columbia, SC 29210, USA. This address places it along a key commercial thoroughfare in Columbia, making it easily accessible for residents across the city and surrounding areas. Broad River Road is a well-trafficked area with various other retail establishments and local businesses, which contributes to its convenience as a shopping destination.

The store's location typically offers ample parking, ensuring that you can find a spot with ease during your visit. While public transportation options vary by specific route, Broad River Road generally has bus routes that serve the area, potentially offering accessibility for those who rely on public transit. For those driving, its position within a familiar commercial zone means it's generally straightforward to locate. Being part of a neighborhood retail cluster allows shoppers to easily combine their visit to It's Fashion with other errands in the vicinity, enhancing overall convenience for South Carolina locals.

It's Fashion primarily focuses on providing a wide selection of trendy apparel and accessories at affordable prices. While it operates more as a self-service retail model, certain conveniences and services are available to enhance the shopping experience:

• Trendy Apparel for All Ages: The core offering is a diverse range of clothing, including:
  • Juniors' Fashion: Latest styles for young women, including dresses, tops, bottoms, and outerwear.
  • Junior Plus Sizes: Fashionable options designed to fit and flatter junior plus figures.
  • Young Men's Clothing: Casual wear, t-shirts, shorts, and other contemporary styles.
  • Boys' and Girls' Apparel: Selections for younger customers, keeping them in current trends.
• Shoes & Accessories: A variety of footwear options, along with jewelry, handbags, belts, and other accessories to complete any outfit.
• Affordable Pricing: A key component of their service is offering fashion at "low prices every day," making trendy styles accessible to a wide audience.
• In-Store Shopping: Provides a physical location for customers to browse, try on, and purchase items.
• Customer Assistance (Varies by Staff): While customer service experiences can vary, the aim is to have staff available to assist with finding items, answering product questions, and processing purchases. As one review noted, a "helpful and pleasant" cashier can significantly enhance the experience.
• Return and Exchange Policy: It's Fashion generally allows returns with an original receipt within 60 days for a refund in the original form of payment. After 60 days or without a receipt, an exchange or store credit at the current selling price is typically offered. Washed or worn merchandise cannot be returned unless defective.
• Layaway Plan: It's Fashion offers a 30-day layaway plan, providing flexibility for customers to pay for items over time.
• Gift Cards: The ability to purchase and redeem gift cards is generally available.

It's Fashion on Broad River Rd in Columbia, SC, stands out for several features that make it a compelling choice for local shoppers:

• Affordable and Trendy Fashion: This is arguably the biggest highlight. The store consistently offers "cute for a quick summer going out or cookout fit" and other trendy looks at "very reasonable prices." This makes it an ideal destination for those who want to stay fashionable on a budget or quickly update their wardrobe for specific events.
• Variety of Styles for Multiple Age Groups: Unlike some boutiques that focus on a narrow demographic, It's Fashion caters to juniors, junior plus, young men, boys, and girls. This broad appeal makes it a convenient stop for families.
• Regularly Updated Inventory: As a fast-fashion retailer, It's Fashion frequently updates its merchandise. This means new styles are regularly arriving, ensuring there's always something fresh to discover and keeping the shopping experience dynamic.
• Convenient Location: Its presence on Broad River Road places it in an easily accessible commercial zone within Columbia, making it a practical choice for everyday shopping.
• Focus on "Mall Specialty Store" Trends at Lower Prices: The store aims to bring the popular styles found in more expensive mall boutiques to a more affordable price point, offering similar aesthetics for less.
• Helpful Staff (Based on Positive Reviews): While individual experiences can vary, positive reviews highlight instances of "very helpful and pleasant" cashiers, indicating that when well-staffed, the store can provide excellent customer service.
• In-Store Layaway Option: The availability of a 30-day layaway plan provides a flexible payment option for customers, which is a valuable feature for many budget-conscious shoppers.

It's important to note that customer experiences can vary, as indicated by a less positive review regarding customer service. However, the store's strengths in affordability, trendy selection, and general layout remain consistent features that attract many local shoppers.

It's Fashion is known for its focus on everyday low prices, but they also have a rewards program and occasional special offers that benefit South Carolina locals. Given their off-price model, expect value more through consistent low pricing rather than frequent, deep percentage-off sales on all items.

• It's Fashion Style Rewards: This loyalty program is primarily for It's Fashion Credit Card holders.
  • Earn Points: Receive 1 point for each $1.00 of eligible purchases made in-store or online using your It's Fashion Credit Card.
  • Sign-up Bonus: Receive 100 points for opening an It's Fashion Credit Card.
  • E-Statement Bonus: Receive 100 points for enrolling in E-Statement delivery.
  • Rewards Certificates: For every 250 points earned, you will receive $5 in It's Fashion Style Rewards, which are typically sent to your home address via USPS. Multiple rewards can be earned.
  • Reward Expiration: Rewards Cards expire 90 days after being issued.
• Consistent Low Prices: The store's primary "promotion" is its business model itself – offering trendy items at consistently low, "everyday" prices compared to traditional retailers.
• Seasonal Markdowns/Clearance: As with most clothing retailers, look for end-of-season markdowns and clearance racks where items might be further reduced to clear inventory.
• In-Store Displays: Keep an eye on in-store signage for any current unadvertised specials or bundled deals on specific items or categories.

To maximize savings, signing up for the It's Fashion Credit Card if you're a frequent shopper can be beneficial due to the rewards program. Otherwise, the store's inherent value proposition is its strong point.

For any inquiries about specific items, store hours, or general assistance, you can reach the It's Fashion location on Broad River Rd in Columbia, SC, using the following contact details:

Address: 3315 Broad River Rd, Columbia, SC 29210, USA

Phone: (803) 551-1104

Mobile Phone: +1 803-551-1104

It's always a good idea to call ahead if you are looking for a very specific item, as the inventory at It's Fashion stores can change frequently.

For the residents of South Carolina, particularly those in and around Columbia, It's Fashion on Broad River Rd stands out as a highly suitable and valuable local clothing store, especially for those who prioritize staying trendy on a budget. Its core appeal lies in its ability to deliver current fashions at incredibly reasonable prices, making it accessible to a wide demographic, from teenagers to young adults and families looking for stylish options for their children.

The store's constantly updated inventory is a significant draw. In a world where trends move quickly, It's Fashion ensures that locals can always find fresh styles, whether it's for a casual "cookout fit" or something a bit more dressed up for a night out. This rapid turnover of merchandise means that every visit offers new discoveries, encouraging repeat visits and keeping the shopping experience exciting. Furthermore, its convenient location on Broad River Road, coupled with easy parking, integrates seamlessly into the daily routines of many Columbia residents, making a quick fashion refresh or essential purchase straightforward and efficient.

While customer service experiences can occasionally vary, as is common in retail, the store's fundamental strengths — its unbeatable price points, trendy selection, and the presence of generally helpful staff — outweigh any minor inconveniences. The availability of a layaway plan and the It's Fashion Style Rewards program (for cardholders) further enhance its suitability by offering flexible payment options and loyalty incentives. For South Carolinians who love to express themselves through fashion without overspending, It's Fashion on Broad River Rd provides an invaluable local resource for staying stylish, affordably and conveniently.