Beauty Town

### Introduction / Overview

For residents in Norfolk and the surrounding areas of Virginia, Beauty Town at 201 E Berkley Ave has been a long-standing presence in the local beauty supply landscape. Beauty supply stores are essential hubs for many in the community, providing access to a wide array of products needed for hair care, styling, and personal grooming. Such establishments typically aim to stock a diverse inventory that includes everything from braiding hair and extensions to wigs, hair care products, makeup, and various accessories.

As a local beauty supply store, Beauty Town strives to cater to the specific needs and preferences of its clientele within the Virginia community. While individual customer experiences can vary, the general purpose of stores like Beauty Town is to offer a convenient and accessible source for a wide range of beauty essentials. For those in Norfolk looking for a local option to purchase their beauty supplies, Beauty Town has historically been one of the choices available, providing products to help maintain various hairstyles and beauty routines.

### Location and Accessibility

Beauty Town is located at 201 E Berkley Ave, Norfolk, VA 23523, USA. This address places it on East Berkley Avenue, a local thoroughfare in Norfolk. Its location is designed to be accessible for residents within the immediate vicinity and potentially other parts of Norfolk, Virginia. Being on a local street, it typically offers on-site parking or street parking options, which contributes to ease of access for customers arriving by car. The store's presence within a residential and commercial mix allows it to serve the daily needs of those living and working nearby.

While specific public transportation routes to this precise address would require checking with Hampton Roads Transit (HRT) schedules, major roads in Norfolk are generally serviced by bus lines, potentially offering public transit accessibility. The overall location on East Berkley Avenue makes Beauty Town a neighborhood-level accessible option for beauty supply shopping for the local community in Virginia.

### Services Offered

• Hair Extensions and Braiding Hair: As a beauty supply store, Beauty Town typically offers a selection of hair extensions and various types of braiding hair, catering to different styles and preferences.

• Wigs: The store is expected to provide a range of wigs, offering options for different looks, lengths, and materials.

• Hair Supplies: General hair care products, tools, and accessories necessary for daily hair maintenance and styling are usually available.

• Makeup: A selection of cosmetic products for various makeup needs, including foundations, powders, eye makeup, and lip products.

• Jewelry: The store may offer a limited selection of fashion jewelry and other accessories to complement beauty purchases.

### Features / Highlights

As a local beauty supply store, Beauty Town aims to offer a basic selection of products for the community. Based on recent customer feedback, some aspects of the store have seen changes or have been points of concern:

• Product Category Availability: Historically, beauty supply stores like Beauty Town offer essential items across hair, makeup, and accessories. Recent feedback suggests that the selection of hair, jewelry, makeup, and hair supplies has seen changes, with some customers noting a reduced variety compared to previous ownership.

• Customer Service Ambience (Recent Changes): While one customer mentioned that "the staff is nicer and tries to help" recently, another detailed a highly negative experience involving rude and dismissive behavior, including alleged racial discrimination and unprofessional conduct such as discussing customers in another language. This indicates significant inconsistency in customer service experiences and potentially a shift in store management or policies that have impacted staff behavior.

• Pricing: There is no explicit mention of pricing being a highlight in the provided reviews. Given the nature of a beauty supply store, competitive pricing is generally expected, but specific details are not available.

• Return Policy Challenges: A customer's experience highlighted difficulties with returning a defective item, despite having a receipt. This suggests potential issues with their return policy or its implementation by staff, leading to customer frustration.

It's important for Virginia locals to be aware of these reported experiences when considering Beauty Town for their beauty supply needs, as the atmosphere and product availability may have evolved recently.

### Promotions or Special Offers

Specific details regarding ongoing promotions or special offers at Beauty Town are not available in the provided customer reviews or public data. In general, beauty supply stores often employ various strategies to attract customers and move inventory. These might include:

• In-Store Sales: Periodically, stores may offer discounts on certain product categories (e.g., specific brands of hair extensions or hair care items) or clearance sales to make way for new inventory. These are typically advertised through signage within the store.

• Bundle Deals: For items frequently purchased in multiples, such as braiding hair, some beauty supply stores offer a reduced price per item when a certain quantity is bought.

• Loyalty Programs: While not confirmed for Beauty Town, some beauty supply stores may offer loyalty programs where repeat customers can earn points or receive exclusive discounts.

Given the recent changes mentioned in customer reviews, the current promotional strategy of Beauty Town may be in flux. For the most accurate and up-to-date information on any special offers, Virginia residents are advised to visit the store in person. However, it's worth noting the reported customer service issues, which might impact the willingness of staff to provide detailed promotional information.

### Contact Information

For inquiries regarding store hours or general product availability, residents in Norfolk, Virginia, may contact Beauty Town using the following details:

Address: 201 E Berkley Ave, Norfolk, VA 23523, USA

Phone: (757) 937-5049

Mobile Phone: +1 757-937-5049

Customers should be aware that direct communication regarding product specifics, pricing, or return policies may best be handled in person, especially given the feedback about phone interactions.

### Conclusion: Why this place is suitable for locals

For residents of Norfolk and the wider Virginia community, particularly those in the immediate vicinity of East Berkley Avenue, Beauty Town offers a local option for general beauty supplies. Historically, beauty supply stores like Beauty Town serve as essential resources for various hair care products, extensions, wigs, and basic cosmetics. Its convenient location on a local thoroughfare makes it a quick stop for nearby residents seeking immediate access to these items. The general operating hours from 10:00 AM to 7:45 PM on most days (closed Sundays) provide a consistent window for shopping.

However, recent customer experiences highlight significant concerns that potential patrons in Virginia should consider. Feedback indicates a notable decline in product selection since a presumed change in ownership, meaning customers may need to visit multiple stores to find everything they need. More critically, reports of rude, dismissive, and allegedly racist customer service are alarming. Instances described include refusal to process returns for defective items, staff speaking negatively about customers in other languages, and a general lack of professionalism. Such experiences are particularly impactful in diverse communities like Norfolk, where the African American population constituted approximately 41% of the city's total population of 238,005 according to the 2020 census, and relies heavily on local beauty supply stores. Businesses that demonstrate discriminatory or disrespectful behavior towards their clientele, especially those who make up a significant portion of their customer base, can severely undermine trust and suitability. Therefore, while Beauty Town might offer some essential products, potential customers from Virginia are advised to weigh these significant concerns about service quality and product availability against their personal shopping needs and values.