SEPHORA

For beauty enthusiasts and those looking to discover the latest trends and top-tier products across Georgia, SEPHORA at 410 Peachtree Pkwy ST #146 in Cumming offers a renowned and comprehensive beauty shopping experience. While not a "clothing store" in the traditional sense, Sephora is a leading global retailer specializing in prestige cosmetics, skincare, haircare, and fragrance. It's a vibrant destination where Georgia locals can immerse themselves in the world of beauty, explore thousands of products from beloved and emerging brands, and receive expert advice tailored to their individual needs.

This SEPHORA location is designed to be a hub for beauty discovery and education. It provides an expansive, open-sell environment where customers are encouraged to touch, feel, and try products. For residents of Cumming and the surrounding areas in Georgia, it means direct access to an unparalleled selection of beauty innovations, exclusive brands, and a team of knowledgeable Beauty Advisors ready to assist with everything from shade matching to building a complete skincare routine. It embodies a dynamic retail concept focused on empowering individuals to express their unique beauty.

SEPHORA is conveniently located at 410 Peachtree Pkwy ST #146, Cumming, GA 30041, USA. This address places it within The Collection at Forsyth, a prominent open-air mixed-use development in Cumming. The Collection is a well-known shopping, dining, and entertainment destination in Forsyth County, making SEPHORA easily accessible for residents throughout Cumming and the broader North Georgia region.

The location on Peachtree Parkway ensures excellent visibility and straightforward navigation. As part of a large retail complex, there is typically ample parking available, which is a significant advantage for customers traveling by car. Peachtree Parkway is a major thoroughfare, providing good connectivity to other parts of Cumming and neighboring communities. While public transportation options might be limited, the area is well-suited for vehicular access, serving the suburban population of Georgia efficiently. Its presence within a popular and established lifestyle center like The Collection at Forsyth ensures it's a convenient and attractive destination for local beauty shoppers.

Services Offered:

• Extensive Product Selection: Offering thousands of products across makeup, skincare, haircare, fragrance, bath & body, and beauty tools from a wide array of prestige and emerging brands, as well as Sephora's own high-quality private label, Sephora Collection.
• Beauty Advisor Consultations: Access to trained Beauty Advisors who provide personalized recommendations, product demonstrations, and assistance with product selection based on individual needs and preferences.
• Makeup Services: Paid services such as "Full Face" makeup applications ($60 for 60 min), "Feature Focus" makeup (spotlighting eyes, complexion, or brows for $30 in 30 min), "Lash Application" ($15 for 15 min, lashes purchased separately), and "Beauty Lesson" tutorials ($75 for 75 min).
• Waxing Services: Professional brow waxing ($22 for 20 min), lip or chin waxing ($13 for 10 min), and duo/trio waxing options performed by licensed Beauty Advisors.
• Skincare Consultations: Expert guidance on building a skincare routine, addressing specific concerns like acne or anti-aging, and discovering new skincare innovations.
• Fragrance Consultations: Assistance in exploring and selecting fragrances, including discovery sets and advice on notes and scent families.
• In-Store Events: Regular exclusive in-store events featuring brand specialists, new product launches, and themed beauty workshops (e.g., Charlotte Tilbury, Rare Beauty, Dior, K18, Sol de Janeiro).
• Online Order Pickup: Convenient "Buy Online & Pick Up" service, including designated curbside pickup options, allowing customers to order online and collect their purchases quickly at the store.
• Beauty (Re)Purposed Program: A recycling initiative where customers can drop off empty beauty product containers for proper disposal.

Features / Highlights:

• Unparalleled Brand Assortment: A key highlight is SEPHORA's vast and carefully curated selection of brands, ranging from well-established luxury names to indie and emerging brands. This ensures Georgia shoppers have access to the latest and most sought-after beauty products, often exclusively found at Sephora.
• Interactive "Open-Sell" Environment: The store's layout encourages exploration and hands-on discovery. Customers are invited to swatch makeup, test skincare textures, and try fragrances freely, fostering a highly engaging and personalized shopping experience.
• Knowledgeable Beauty Advisors: Despite some varied customer experiences, many Beauty Advisors are highly trained and passionate about beauty. Their expertise can provide invaluable guidance, helping customers navigate the extensive product offerings and find solutions tailored to their specific needs. As one positive review noted, attentive staff like Jared can make the shopping experience "seamless and easy."
• Beauty Insider Loyalty Program: The robust Beauty Insider program is a significant draw, rewarding customers with points on every purchase, exclusive access to sales (like the VIB sale), birthday gifts, and the "Rewards Bazaar" for redeeming points on deluxe samples or experiences.
• Professional Beauty Services: Beyond retail, the availability of in-store makeup applications, beauty lessons, and waxing services provides added value, allowing customers to receive expert treatments and learn new techniques directly from licensed professionals.
• Clean Beauty Focus: SEPHORA promotes a "Clean at Sephora" initiative, highlighting products formulated without certain potentially harmful ingredients, catering to the growing demand for transparent and ethically sourced beauty options.
• Strategic Location within The Collection at Forsyth: Its presence in a popular and accessible lifestyle center enhances convenience for local shoppers, allowing them to combine their beauty errands with other shopping or dining activities.

SEPHORA is well-known for its frequent promotions and special offers, providing numerous opportunities for Georgia residents to save on their favorite beauty products. The Cumming location participates in all nationwide Sephora sales events. Key promotions and offers include:

• Beauty Insider Program: This is the cornerstone of Sephora's loyalty. Members earn points on every purchase (1 point per dollar spent, with higher tiers for VIB and Rouge members), which can be redeemed for discounts, exclusive products, or services through the "Rewards Bazaar." Members also receive a free birthday gift annually.
• Seasonal Sales Events: Sephora hosts several major sales throughout the year, such as the "Spring Savings Event" and the "Holiday Savings Event," where Beauty Insider members receive tiered discounts (e.g., 10-20% off depending on their tier).
• Weekly Deals & Promos: The "Beauty Offers" section on their website and app is updated weekly with new promotions, including free deluxe samples with qualifying purchases, percentage-off deals on specific brands, or buy-one-get-one offers.
• Credit Card Benefits: Opening a Sephora Credit Card often comes with an immediate discount (e.g., 25% off) on the first purchase and additional perks like earning 2X Beauty Insider points.
• Trial Sizes & Samples: Customers can frequently choose complimentary samples with online orders, and in-store Beauty Advisors may provide samples of products for testing before committing to a full-size purchase.
• Exclusive Events: The Cumming store often hosts exclusive brand events and masterclasses, which sometimes include special offers, gifts with purchase, or unique insights from brand representatives.
• App-Exclusive Offers & Text Alerts: Downloading the Sephora app and signing up for text alerts can unlock exclusive, app-only discounts and early notifications of upcoming sales.

To ensure you don't miss out on these opportunities at the Cumming location, Georgia locals are encouraged to sign up for the Beauty Insider program, subscribe to Sephora's email and text notifications, and regularly check their website and app for the latest deals.

For direct inquiries, booking a beauty service, or to confirm current store hours and product availability, Georgia residents can contact SEPHORA in Cumming using the following information:

Address: 410 Peachtree Pkwy ST # 146, Cumming, GA 30041, USA

Phone: (470) 789-7603

Mobile Phone: +1 470-789-7603

It is always advisable to call ahead or check their official website for the most up-to-date operating hours, especially for specific service availability or during holidays.

SEPHORA in Cumming is an incredibly suitable and valuable destination for locals across the Georgia region, particularly for anyone passionate about beauty. While one review highlighted initial impressions of inconsistent staff interaction and product presentation, the subsequent positive feedback, praising attentive and knowledgeable staff like Jared, demonstrates the potential for exceptional customer service that makes a shopping experience "seamless and easy." This indicates that while experiences can vary, the core offering of Sephora—access to a vast, high-quality product selection and professional expertise—remains a strong draw.

For Georgia residents, having a SEPHORA location with its wide array of prestige and emerging brands, coupled with in-store beauty services like makeup applications and waxing, provides a comprehensive beauty solution. The interactive shopping environment, the rewarding Beauty Insider loyalty program, and frequent promotions further enhance its appeal. Whether you're a seasoned beauty aficionado or just beginning your beauty journey, SEPHORA in Cumming offers the products, services, and expert guidance needed to explore, experiment, and ultimately enhance your personal style, making it a pivotal resource for the local community.