It's Fashion

For South Carolina residents, especially those in and around Columbia and West Columbia, finding trendy and affordable clothing for the entire family is a common shopping goal. It's Fashion aims to meet this need by offering a diverse selection of apparel, footwear, and accessories that mirror popular styles found in mall specialty stores, but at prices that are designed to be more budget-friendly. It’s a retail chain that positions itself as a go-to for contemporary looks for juniors, young adults, and children.

The It's Fashion location on Augusta Road in West Columbia strives to be a convenient local spot where shoppers can update their wardrobes without breaking the bank. While customer experiences can vary, particularly regarding specific store interactions, the overall premise of It's Fashion is to provide accessible fashion choices for various age groups and sizes. It's the kind of store where you might discover that perfect outfit for a specific occasion or simply stock up on everyday wear, all while hoping for a smooth and pleasant shopping trip within your community.

The It's Fashion store in West Columbia, SC, is located at 2317 Augusta Rd, Columbia, SC 29169, USA. This address places it in a well-trafficked area of West Columbia, a key part of the greater Columbia metropolitan area in South Carolina. Augusta Road (also known as US-1 and US-378) is a major commercial corridor, ensuring high visibility and relatively easy access for residents and visitors alike.

Being situated in a retail plaza, the store typically benefits from ample parking, which is a significant convenience for shoppers. This means you can usually find a spot without much hassle, even during busier times, allowing for a more straightforward shopping experience. Its location on a main road makes it accessible whether you're driving from nearby residential areas in West Columbia or traveling from other parts of Columbia. This accessibility is crucial for a clothing store aiming to serve a broad local customer base in South Carolina.

It's Fashion primarily functions as a discount clothing and accessory retailer, offering a diverse range of products. While it doesn't typically provide personalized styling or alteration services, its main "service" is the provision of affordable and trendy fashion items for various demographics. Here's a general overview of the products you can expect to find:

• Junior and Junior Plus Apparel: A wide selection of clothing specifically geared towards juniors and junior plus sizes, reflecting current fashion trends. This includes dresses, tops, bottoms, and outerwear.
• Young Men's Clothing: Fashionable options for young men, covering various casual wear and trending styles.
• Children's Clothing: Apparel for boys and girls in a range of sizes, ensuring options for younger members of the family.
• Shoes: A variety of footwear options to complement the clothing collections, including casual shoes, sneakers, and fashion-oriented styles.
• Accessories: An extensive selection of accessories to complete any outfit. This typically includes:
  • Jewelry: Fashion jewelry such as earrings, necklaces, bracelets, and rings.
  • Handbags and Purses: Various styles and sizes of bags to match different looks.
  • Belts: Functional and decorative belts.
  • Hats and Scarves: Seasonal and trendy headwear and neckwear.
• Everyday Low Prices: The core offering is to provide trendy fashions at competitive, low prices, making style accessible to budget-conscious shoppers.
• Return Policy: Based on public information, It's Fashion generally has a return policy that states: "With your receipt, items with original tags attached and in new, unworn condition may be returned within 30 days of in-store purchase. After 30 days or without an original receipt, they will issue an exchange or store credit at current selling price." However, a specific customer review indicates a potential inconsistency regarding returns of certain items like jewelry, where returns were denied despite meeting stated policy criteria. It is always advisable to clarify specific return policies with staff before purchase, especially for accessories.

It's Fashion on Augusta Road in West Columbia aims to stand out as a go-to clothing destination for local shoppers due to several key features:

• Affordable, Trendy Fashion: The primary highlight of It's Fashion is its focus on providing "trendy looks you'll find in mall specialty stores at low prices every day." This commitment to affordability allows South Carolina residents to stay current with fashion trends without a significant financial outlay, making stylish clothing accessible to a broader audience.
• Wide Range of Apparel for the Whole Family: Unlike some specialty boutiques, It's Fashion caters to a diverse demographic, offering "junior-inspired fashions, shoes and accessories for juniors, junior plus, young men, boys and girls sizes." This makes it a convenient one-stop shop for families looking to update multiple wardrobes.
• Extensive Accessory Selection: Beyond just clothing, the store boasts a variety of accessories, including jewelry, shoes, and bags. This allows shoppers to complete their outfits with coordinating items readily available in-store.
• Physical Presence for Hands-On Shopping: In an era of online retail, having a physical store allows customers to try on clothes, check sizing and fit, and assess fabric quality in person. This is particularly important for clothing purchases, ensuring a more satisfactory buying decision before leaving the store.
• Consistent Inventory Turnover: While not explicitly stated, fashion-forward discount retailers often have a fast inventory turnover, meaning new styles and items arrive regularly. This keeps the shopping experience fresh and encourages repeat visits from customers looking for the latest trends.

It's important to acknowledge that while these are the intended features, individual customer experiences, particularly regarding staff interaction and adherence to stated policies, can vary, as highlighted in some feedback.

It's Fashion, as a retailer focused on "low prices every day," often integrates its promotional strategy into its core pricing model. Rather than relying heavily on traditional weekly sales circulars, their primary offer is the consistent affordability of their merchandise. However, like many clothing stores, they may still feature various types of special offers or sales to attract and retain customers in South Carolina:

• Everyday Low Prices: The foundational "promotion" is their commitment to offering trendy items at consistently competitive prices that are often lower than those found in full-price mall boutiques. This means shoppers can typically find good value on any given day.
• Seasonal Sales & Clearance Events: As seasons change or to clear out excess inventory, It's Fashion will likely run seasonal sales or clearance events. These can offer even deeper discounts on a selection of items to make way for new arrivals. These types of sales are usually advertised with in-store signage.
• In-Store Promotions: Specific, unadvertised deals or flash sales might occur within the store, encouraging immediate purchases. These could be short-term markdowns on particular categories or items.
• Discounted Accessories: Given that items like earrings can be priced as low as $3, accessories are often inherently value-priced, or may be part of "buy one, get one free" or multi-buy offers to encourage add-on purchases.

For locals in South Carolina interested in the best deals at It's Fashion on Augusta Road, the most effective strategy is often to visit the store regularly and look for in-store signage or displays highlighting any current special offers or clearance sections, as their marketing focuses on general affordability rather than specific, widely advertised weekly sales.

For any direct inquiries, to confirm store hours, or for specific questions about products and policies, you can reach the It's Fashion location on Augusta Road in West Columbia, SC, using the following contact details:

• Address: 2317 Augusta Rd, Columbia, SC 29169, USA
• Phone: (803) 796-7373
• Mobile Phone: +1 803-796-7373

It is always advisable to call ahead for the most accurate and up-to-date information, especially concerning store opening hours, particularly on holidays, or if you have specific questions about product availability or return policies before making a special trip.

It's Fashion on Augusta Road in West Columbia, SC, is positioned to serve the diverse clothing needs of South Carolina locals, primarily through its focus on affordability, trendiness, and family-oriented selection. Despite some documented challenges with customer service at this specific location, the underlying business model holds significant appeal for the community.

Its most compelling suitability for locals lies in its commitment to providing **"trendy looks... at low prices every day."** In today's economy, being able to access fashionable apparel for juniors, young men, boys, and girls without a hefty price tag is a major draw. For families and individuals in South Carolina who want to keep up with current styles or simply need to refresh their wardrobes on a budget, It's Fashion offers a practical solution. This cost-effectiveness is a significant advantage, allowing more people to access the fashion they desire.

Furthermore, the store's **broad product range catering to multiple age groups and genders** makes it a convenient one-stop shop for family apparel needs. Instead of visiting multiple stores for different family members, locals can potentially find outfits, shoes, and accessories for everyone under one roof. This efficiency saves valuable time and simplifies the shopping process for busy South Carolinians.

While customer reviews highlight issues with consistency in service and adherence to return policies, particularly at this Augusta Road location, it is important to note that these individual experiences do not negate the store's overall objective to serve the community with affordable fashion. Many locals will weigh the potential for savings against specific service interactions. The ease of **accessibility and ample parking** also contributes to its local suitability, making quick shopping trips feasible.

In essence, for South Carolina residents seeking a readily available source for popular and budget-friendly clothing and accessories for the entire family, It's Fashion on Augusta Road remains a relevant option. Its value proposition is centered on making current fashion trends attainable, thereby serving a key demographic within the local community, provided shoppers are aware of the potential for varied in-store experiences.