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  • Belk
Belk ico

Belk

Perfume Store Near MeNorth CarolinaAlamance CountyBurlingtonWatermill Drive

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  • Overview
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Phone

+1 336-584-8282

Address

3187 Watermill Dr, Burlington, NC 27215, USA

Website

www.belk.com

Hours

Monday 10:00 AM - 8:00 PM
Tuesday 10:00 AM - 8:00 PM
Wednesday 10:00 AM - 8:00 PM
Thursday 10:00 AM - 8:00 PM
Friday 10:00 AM - 8:00 PM
Saturday 10:00 AM - 8:00 PM
Sunday 12:00 AM - 6:00 PM

Belk Introduce

For many residents of Burlington, North Carolina, Belk is a familiar name, representing a cornerstone of Southern style and a go-to destination for a wide array of shopping needs. Located at 3187 Watermill Dr, Belk is more than just a place to buy clothes; it's a traditional department store offering everything from fashion for the entire family to home goods, beauty products, accessories, and gifts. With its roots firmly in the Carolinas, Belk carries a legacy of catering to the unique tastes and practical needs of communities across the Southeast.

Belk in Burlington aims to provide a comprehensive shopping experience. Whether you're refreshing your wardrobe, searching for the perfect fragrance, or sprucing up your living space with new home decor, you'll likely find a diverse selection to choose from. The store often features a mix of well-known national brands and exclusive Belk-owned labels, providing a unique blend of quality and value. While individual experiences can vary, the goal is always to create an inviting environment where customers can discover items that enhance their everyday lives and special occasions.

Location and Accessibility

The Belk store in Burlington is conveniently situated at 3187 Watermill Dr, Burlington, NC 27215, USA. This address places it within Alamance Crossing, a prominent shopping center in the Burlington area. Its location within such a bustling retail hub makes it highly accessible for residents throughout Burlington and the surrounding communities in North Carolina. Watermill Drive connects easily to major roads, ensuring a straightforward drive from various parts of the city.

Being part of Alamance Crossing, the Belk store benefits from extensive parking facilities, generally providing ample space for shoppers even during peak shopping seasons. The surrounding infrastructure is designed for easy navigation, making your trip to the store as smooth as possible. Belk in Burlington typically operates with consistent hours: Monday through Saturday from 10:00 AM to 9:00 PM, and on Sundays from 11:00 AM to 7:00 PM. This expansive schedule offers flexibility for Burlington residents, allowing them to shop before or after work, or enjoy a leisurely weekend Browse session. The strategic location and accommodating hours solidify Belk's role as a key shopping destination for locals.

Services Offered

Belk in Burlington offers a wide range of departments and services designed to meet diverse customer needs, making it a comprehensive shopping destination.

  • Apparel for the Family: Extensive selections of clothing for women, men, juniors, and children, including casual wear, formal attire, activewear, and seasonal collections. Notably, the Burlington store is praised for having a "largest plus-size department," offering a wide variety of tops and other garments.

  • Beauty & Fragrance: A dedicated department featuring a vast array of cosmetics, skincare products, and a wide selection of perfumes and colognes from popular brands.

  • Shoes & Accessories: A broad range of footwear for all ages and occasions, alongside handbags, jewelry, scarves, hats, and other accessories to complete any outfit.

  • Home Goods & Decor: A substantial "kitchen and home goods department" offering everything from kitchenware and small appliances to bedding, bath essentials, home decor items, and furniture pieces.

  • Designer Boutiques: Often features dedicated sections or brands within the store, providing access to more upscale or specific fashion lines.

  • Belk Rewards+ Credit Card: Offers a store-branded credit card with benefits like earning points on purchases, special financing, and exclusive discounts and promotions.

  • Gift Cards: Physical and eGift Cards are available for purchase, making them convenient gifting options.

  • In-Store & Curbside Pickup: Allows customers to shop online at Belk.com and pick up their orders conveniently at the Burlington store.

  • Same-Day Delivery: In some areas, Belk offers same-day delivery for online orders, providing ultimate convenience.

  • Registry Services: Provides wedding and gift registry services for special life events.

Features / Highlights

Belk in Burlington offers several key features that make it a compelling shopping destination for locals, even as department stores adapt to changing retail landscapes:

  • Extensive Plus-Size Department: A standout feature, as noted by customer reviews, is the significantly large and well-stocked plus-size department. This is a major highlight for shoppers seeking a wide variety of fashionable and comfortable clothing options in extended sizes, often providing choices not readily available elsewhere.

  • Broad Product Assortment: The store's size and "ton of items" across various departments – including apparel, kitchenware, home goods, perfumes, makeup, and handbags – offer a truly comprehensive shopping experience. Customers can easily find items for different needs and preferences under one roof, reducing the need to visit multiple stores.

  • "Modern. Southern. Style.": Belk is known for its curated selection that embodies a "Modern. Southern. Style." This focus helps the store offer relevant and appealing fashion and home goods that resonate with the local North Carolina aesthetic, combining classic Southern charm with contemporary trends.

  • Variety of Brands: Shoppers can find a mix of national brands, private labels, and sometimes even exclusive collaborations, providing a diverse range of styles and price points.

  • Convenient Location in a Shopping Hub: Its placement within Alamance Crossing ensures easy accessibility, ample parking, and the ability to combine a Belk visit with other shopping or dining experiences in the area.

Promotions or Special Offers

Belk regularly offers a wide array of promotions and special offers designed to provide value to its customers in Burlington and beyond. These deals often allow shoppers to acquire quality merchandise at attractive price points.

  • Belk Rewards+ Credit Card Benefits: This is a primary source of savings. Cardmembers earn points on every purchase (typically 5% back in Rewards) which convert to Belk Rewards Dollars. They also receive exclusive discounts, early access to sales, and special financing offers.

  • Frequent Sales Events: Belk is well-known for its frequent sales, including "doorbuster" events, "power hours," and seasonal clearances. These sales offer significant discounts across various departments, often up to 60-80% off original prices.

  • Coupons & Promo Codes: Belk regularly issues coupons that can be applied to purchases, often via email sign-up (e.g., $10 off $20 for new subscribers), through their app, or in printed flyers. These coupons can provide additional percentages off or dollar-amount savings, though they often have exclusions (e.g., not valid on "new arrivals" or certain brands, as noted in a customer review).

  • "Buy One Get One" (BOGO) Deals: Common on items like shoes, accessories, or specific apparel lines, offering opportunities to get a second item free or at a reduced price.

  • Beauty & Fragrance Gifts with Purchase: Many cosmetic and fragrance brands offer complimentary gifts (e.g., free skincare sets) with qualifying purchases, especially during promotional periods.

  • Free Shipping Offers: Belk often provides free standard shipping on online orders over a certain threshold (e.g., $49) and always offers free shipping on beauty purchases. Belk Rewards+ Elite cardholders may also receive free shipping on all orders.

  • Clearance Sections: Dedicated clearance areas within the store feature significantly reduced prices on end-of-season or limited-stock items, providing excellent bargain-hunting opportunities.

  • Holiday Sales: Major holidays (like Black Friday, Memorial Day, Labor Day, etc.) are often accompanied by some of Belk's biggest sales events with deep discounts across almost all categories.

To maximize savings at Belk in Burlington, it's advisable for locals to sign up for their email list, consider the Belk Rewards+ Credit Card, and check for weekly ads and digital coupons before visiting.

Contact Information

For inquiries, customer service, or to reach the Belk store in Burlington, North Carolina, you can use the following contact details:

Address: 3187 Watermill Dr, Burlington, NC 27215, USA

Phone: (336) 584-8282

The store generally operates with these hours:

  • Monday - Saturday: 10:00 AM - 9:00 PM

  • Sunday: 11:00 AM - 7:00 PM

It is always recommended to check the most current hours or any specific department availability by calling ahead or visiting the official Belk website for the Burlington location, especially during holidays or special events.

Conclusion: Why this place is suitable for locals

For the residents of Burlington, North Carolina, Belk at 3187 Watermill Dr remains a significant and often suitable shopping destination. Its enduring appeal lies in its role as a traditional department store offering a vast and diverse selection of products under one roof, from fashion for every family member to home essentials and beauty products. The store's commitment to "Modern. Southern. Style." resonates with local tastes, providing a curated collection that combines regional sensibilities with contemporary trends.

A key highlight, as noted by customer feedback, is the particularly extensive plus-size department, offering a crucial resource for many shoppers seeking a broad range of fashionable options. While there have been occasional concerns regarding store organization and specific coupon policies, the overall breadth of merchandise, coupled with frequent sales and the valuable Belk Rewards+ program, allows locals to find quality items at competitive prices. Its convenient location within Alamance Crossing also enhances its suitability, making it an easy and accessible stop for various shopping needs. For Burlington residents looking for a comprehensive shopping experience that caters to both fashion and home, Belk continues to be a go-to choice, deeply rooted in the community's retail landscape.

Photos

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Location

Customer Reviews

Cindy Rice

May 17, 2025

Burlington store was in disarray. Clothes on the floor and piled up off the shelves. Bathroom was not clean with used toilet paper all over the floor and had a bad odor. Fitting room was full of old pins, paper and trash. Had to hunt down someone to check me out. I was told at checkout that I could not use my coupon on the item I wanted to purchase since it’s a new item. Isn’t everything in the store new?!?

Shelia Cooley

Apr 26, 2025

I know people have to work. Please hire people that don’t have tattoos and earrings in their nose, eyebrows, lips and all over their face, very unprofessional. Makes the customer feel uncomfortable and it looks horrible.

Basboosa911

Jun 25, 2024

Ms Treiba was great. There can be a long wait before finding help but once she came, she was amazing. They have a dressing room sign but nothing is there which made me walk around trying to find one.

Rodney Smithers

Dec 03, 2024

The store had great sales at the time and wasn't very busy. Bought a lot of Christmas gifts. Yay. Was in the store for about 2 1/2 hrs, and no one greeted us. Belk can do better than that. If ya want by business, the next time I visit you should greet me.

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