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Bath & Body Works ico

Bath & Body Works

Perfume Store Near MeWisconsinDane CountyMadisonEast Towne Way

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Phone

+1 608-244-4010

Address

89 E Towne Way, Madison, WI 53704, USA

Website

www.bathandbodyworks.com

Hours

Monday 10:00 AM - 8:00 PM
Tuesday 10:00 AM - 8:00 PM
Wednesday 10:00 AM - 8:00 PM
Thursday 10:00 AM - 8:00 PM
Friday 10:00 AM - 8:00 PM
Saturday 10:00 AM - 8:00 PM
Sunday 11:00 AM - 6:00 PM

Bath & Body Works Introduce

For anyone in Wisconsin looking to add a touch of delightful fragrance, a moment of self-care, or the perfect thoughtful gift, Bath & Body Works in Madison is a destination that consistently delivers. This isn't just a store; it's a vibrant sensory experience where you can explore an extensive array of candles, lotions, soaps, and more, all designed to uplift your mood and enhance your living space. As a beloved staple for many in the Badger State, Bath & Body Works has perfected the art of creating memorable scents and high-quality personal care items that resonate with local preferences.

Bath & Body Works has spent decades establishing itself as a leader in the personal care and home fragrance industry. Their core mission revolves around the transformative power of scent. They believe that fragrance isn't just about smelling good, but about evoking emotions, creating ambiance, and bringing moments of joy and relaxation into daily life. This philosophy is evident in their meticulously crafted products, which range from indulgent shower gels and hydrating body creams to their iconic 3-wick candles and innovative Wallflowers home fragrance systems. They consistently introduce new scents and collections, ensuring there's always something fresh and exciting to discover, whether you're seeking a seasonal aroma or a timeless classic. Their focus on quality and innovation, combined with frequent specials, makes them a go-to spot for both everyday essentials and special occasion gifts.

The Madison, Wisconsin location of Bath & Body Works can be found at 89 E Towne Way, Madison, WI 53704, USA. This address places it within a popular and easily accessible shopping area, East Towne Mall, on the east side of Madison. Being part of a larger retail complex means convenience for shoppers, as it's often surrounded by other stores and dining options, allowing for a comprehensive outing.

Accessibility is a key advantage of this location. East Towne Way is a well-trafficked area, and the mall environment typically provides ample parking, making it simple for customers to drive in, find a spot, and enter the store without significant hassle. The store’s placement within the mall ensures it’s visible and easy to navigate to once inside. For those utilizing public transport in Madison, the mall area is likely serviced by local bus routes, further enhancing its accessibility for all residents. The specific hours of operation for the Madison store generally align with typical mall hours, which are often 10:00 AM to 9:00 PM Monday through Saturday, and 11:00 AM to 6:00 PM on Sundays, though it is always best to check their official website or call for the most current schedule, especially during holidays or special events. This central and convenient location makes it a prime spot for Wisconsin locals to indulge in their favorite scents or find the perfect gift without venturing far.

Bath & Body Works offers a vast array of products, primarily focused on body care and home fragrances. Their services revolve around providing a delightful shopping experience and high-quality items. Here's a list of what you can typically find and experience:

  • Extensive Body Care Collection: This includes shower gels, body lotions, body creams, fine fragrance mists, body washes, and scrubs in a wide variety of signature scents.
  • Home Fragrances: Renowned for their 3-wick candles, Bath & Body Works also offers single wick candles, Wallflowers (plug-in air fresheners) and refills, room sprays, and car fragrances.
  • Hand Soaps & Sanitizers: A popular category featuring foaming hand soaps, gel hand soaps, and PocketBac hand sanitizers in countless scents.
  • Men's Shop: A dedicated line of body care and fragrances designed for men, including body washes, lotions, colognes, and grooming essentials.
  • Aromatherapy Collection: Products infused with essential oils like Eucalyptus Spearmint and Lavender Vanilla, designed for relaxation and wellness.
  • Gifting Solutions: The store specializes in creating ready-to-give gift sets and offers packaging options for individual items, making it easy to put together a thoughtful present.
  • Seasonal & Limited Edition Collections: Regularly updated product lines that reflect current seasons, holidays, and trends, offering unique and timely scents.
  • Travel-Size Products: Mini versions of popular body care items, perfect for on-the-go or for trying new scents.
  • Expert Fragrance Guidance: Staff members are often knowledgeable and can help customers explore different scent families and find products that match their preferences or needs, as highlighted by customer reviews.

The Bath & Body Works in Madison offers several compelling features and highlights that make it a favorite among Wisconsin residents:

  • Aromatic Immersion: Stepping into a Bath & Body Works store is an experience in itself. The store is designed to be highly sensory, allowing customers to easily test and explore a wide range of fragrances for both body and home. This hands-on approach helps customers find exactly what they love.
  • Exceptional Product Quality: As noted by a customer, "All those items are very beautiful and of good quality." This commitment to high standards ensures that purchases are not only enjoyable but also long-lasting and effective.
  • Regular Specials and Deals: The store is famous for its "good specials," making premium products accessible. These frequent promotions, like "Buy 3, Get 3 Free" on body care or multi-buy deals on candles and hand soaps, offer significant value and encourage customers to stock up or try new items.
  • Knowledgeable and Polite Staff: A standout highlight, exemplified by Nathan, who "helped me find my new favorite candle and he was super polite!" This level of attentive and friendly customer service greatly enhances the shopping experience, turning a simple purchase into a positive interaction.
  • Diverse Scent Portfolio: From comforting vanilla and fresh citrus to rich woodsy notes and delicate florals, Bath & Body Works offers a scent for every mood, occasion, and personal preference. This vast selection ensures that shoppers can always find something new or stick with their beloved classics.
  • Perfect for Gifting: With beautifully packaged items and a wide variety of products, it's an ideal spot for finding gifts for birthdays, holidays, or just because. The ability to mix and match items also allows for personalized gift creation.
  • Seasonal Variety: The store consistently refreshes its inventory with seasonal scents and collections, making each visit exciting and providing timely options for home decor and personal care.

Bath & Body Works is renowned for its dynamic and frequent promotions, making it a popular spot for value-conscious shoppers in Wisconsin. While specific offers change regularly, customers can almost always expect to find compelling deals:

  • "Buy X, Get Y Free" Offers: These are a hallmark of Bath & Body Works promotions, often seen on popular items like body care (e.g., "Buy 3, Get 3 Free" or "Buy 2, Get 1 Free") and sometimes on home fragrances.
  • Semi-Annual Sale: This highly anticipated event, typically occurring in summer and after Christmas, offers significant discounts (up to 75% off or more) on a wide range of products, including seasonal scents and discontinued favorites.
  • Multi-Buy Deals: Common promotions include "2 for $XX" on 3-wick candles, hand soaps, Wallflowers refills, and single wick candles, allowing customers to mix and match scents.
  • Flash Sales and "Today Only" Deals: Keep an eye out for limited-time offers on specific product categories, often advertised in-store or through their email list.
  • Email and Mailer Coupons: Signing up for their email list or opting into their mailing list often provides exclusive coupons for percentage-off purchases or free product offers.
  • My Bath & Body Works Rewards Program: This loyalty program allows members to earn points on every purchase, which can be redeemed for free products. New members often receive a welcome offer (e.g., $10 off a $30 purchase).

To stay on top of the latest promotions, we highly recommend signing up for the Bath & Body Works email newsletter and joining their free rewards program. Checking their website or app regularly, and simply visiting the Madison store, will also keep you informed about current specials.

For those in Madison and surrounding areas looking to connect with Bath & Body Works, here is their primary contact information:

  • Address: 89 E Towne Way, Madison, WI 53704, USA
  • Phone: (608) 244-4010

Please remember that hours can vary, especially on holidays. It's always best to check their official website or call the store directly for the most up-to-date operating hours.

For residents across Wisconsin, the Bath & Body Works location in Madison at East Towne Way is an ideal and highly suitable destination for a variety of reasons. Firstly, its core offering of high-quality body care and home fragrance products fills a consistent need for personal indulgence and creating a pleasant atmosphere at home. The sheer variety ensures that there is truly something for everyone, whether you prefer comforting scents, invigorating aromas, or seasonal delights.

Secondly, the store excels as a go-to gift shop. The attractive packaging, diverse product range, and the ability to customize gift sets make it incredibly easy to find a thoughtful present for any occasion, from birthdays to housewarmings. The frequent and generous promotions, as highlighted by local customers, mean that these quality gifts and personal treats are often available at excellent value, allowing Wisconsin shoppers to get more for their money. Finally, the consistently positive customer service experience, exemplified by helpful and polite staff members, transforms a simple shopping trip into an enjoyable and personalized interaction. This combination of quality products, excellent value, and a pleasant shopping environment makes Bath & Body Works in Madison an indispensable local resource for brightening homes and elevating self-care routines across Wisconsin.

Photos

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Location

Customer Reviews

Ronald Galarraga

Jun 07, 2025

All those items are very beautiful and of good quality, they have good specials

GivingWings169

Nov 24, 2024

Absolutely loved it, Nathan helped me find my new favorite candle and he was super polite!! Definitely going to go again when i need any home fragrances or bodycare!!

Lili Bili

May 29, 2025

I live this place so much but they need to make a black berry merlot car freshener!

Moses S. Dahn

Dec 29, 2020

Has a sale right now, from 75% to 50%. They have a huge sale. My sister got some lotion and spray, all of which smells great.

Brooke Lynn King

Dec 12, 2023

So happy with the help I got from Ezra at Bath and Body Works!! They were so kind to myself and all of the other customers. I had an online pick up but saw that I had missed a buy one get one deal, so Ezra double checked with the manager and was able to apply the deal and get me a free candle. I don’t usually leave reviews but Ezra made my day!! Thanks so much.

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