Aerie Store

Hello, Connecticut shoppers! Are you looking for a clothing store that not only offers comfortable and stylish apparel but also champions body positivity and self-acceptance? Then you need to visit Aerie at Westfarms Mall in Farmington. More than just a retail space, Aerie has cultivated a vibrant community around its #AerieREAL movement, focusing on unretouched models and celebrating all body types. This article will guide you through what makes the Aerie store at Westfarms a unique and empowering shopping destination for locals in Connecticut, highlighting its diverse product range, convenient location, and commitment to making every customer feel confident and comfortable in their own skin.

Aerie, stylized as aerie, is an intimate apparel and lifestyle retailer that operates as a sub-brand of American Eagle Outfitters. Launched in 2006, Aerie quickly distinguished itself in the retail landscape with its revolutionary approach to marketing and its focus on authentic body representation. In 2014, Aerie launched its groundbreaking "#AerieREAL" campaign, committing to stop retouching its models in advertising and featuring diverse women of all shapes, sizes, and skin tones. This initiative has resonated deeply with consumers, fostering a powerful movement of self-love and confidence.

The brand's product offerings extend beyond just intimates like bras, bralettes, and underwear. Aerie has expanded significantly to include a wide array of comfortable and trendy clothing, such as loungewear, activewear (through its OFFLINE by Aerie sub-brand), sleepwear, swimwear, and a variety of apparel and accessories designed for everyday comfort and style. The Westfarms Mall location aims to embody this brand ethos, providing a welcoming environment where customers can explore collections that prioritize comfort, quality, and inclusivity. They focus on soft fabrics, comfortable fits, and styles that empower individuals to feel good about themselves, inside and out.

For residents across Connecticut, the Aerie store is conveniently nestled within one of the region's most prominent shopping centers: Westfarms Mall. You can find this inviting store at 122 W Farms Mall Space H 130, Farmington, CT 06032, USA. This location places it strategically within the mall, making it easily accessible for shoppers coming from Farmington, West Hartford, New Britain, and other surrounding towns in the greater Hartford area.

Westfarms Mall is renowned for its extensive parking facilities, including multi-level garages, ensuring that visitors can typically find a spot without much hassle, even during busier shopping periods. The mall itself is situated with excellent access to major highways, particularly I-84, which provides a straightforward commute for those traveling by car from various parts of Connecticut. While specific public transportation routes would need to be checked with local transit authorities, major shopping centers like Westfarms are usually well-served by bus lines. Once inside the mall, Aerie is typically located on one of the main levels, making it easy to navigate to after entering. Its placement within a vibrant mall environment allows for a comprehensive shopping experience, where you can visit Aerie and then seamlessly explore other retailers, dining options, or entertainment venues, making it a convenient and appealing destination for locals.

Aerie offers a comprehensive range of products and services tailored to provide a comfortable, stylish, and empowering shopping experience.

• Intimates: A wide selection of bras (including unlined, lightly lined, push-up, wireless, and sports bras), bralettes, and a vast assortment of comfortable undies in various styles and fabrics (cotton, lace, no-show, seamless).
• Activewear (OFFLINE by Aerie): Dedicated collections of leggings (high-waisted, flare, ribbed), sports bras, workout tops, and other activewear designed for real-life movement, comfort, and style.
• Loungewear & Sleepwear: Cozy and stylish options including sweatshirts, hoodies, joggers, sweatpants, t-shirts, shorts, pajamas, and robes, perfect for relaxing at home or casual outings.
• Swimwear: A fashionable range of bikini tops, bikini bottoms, one-piece swimsuits, and cover-ups, often with inclusive sizing and flattering designs.
• Apparel: Everyday clothing like dresses, skirts, tops, and casual bottoms that align with the brand's comfortable and authentic aesthetic.
• Accessories & Socks: A selection of accessories to complement outfits, including socks, hair accessories, and small lifestyle items.
• Personalized Styling Assistance: The store staff are often praised for being "sweet and helpful," assisting customers with finding the right fit, styling different outfits, and offering personalized recommendations.
• Online Order Pickup & Returns: Customers can conveniently pick up online orders or process returns directly at the store location.

Aerie at Westfarms Mall stands out in the Connecticut retail landscape due to several distinctive features and highlights that align with its brand mission.

• #AerieREAL Campaign: This is arguably Aerie's most significant highlight. The brand's commitment to using unretouched models of diverse body types in all its advertising and in-store visuals creates an inclusive and empowering environment. This focus on "real" beauty resonates deeply with customers and promotes positive body image.
• Comfort-First Philosophy: A core tenet of Aerie's appeal is its unwavering commitment to comfort. Their clothing, particularly intimates and loungewear, is designed with soft fabrics, thoughtful construction, and comfortable fits, ensuring customers feel good in what they wear.
• Inclusive Sizing: Aerie offers a wide range of sizes across its collections, ensuring that more body types can find comfortable and flattering options, further reinforcing their inclusive message.
• OFFLINE by Aerie: The successful activewear sub-brand provides stylish and functional workout gear that maintains Aerie's comfort-focused and body-positive approach, catering to an active lifestyle.
• Community and Positivity: The brand actively fosters a community that celebrates authenticity and self-love, often engaging with customers through social media campaigns and in-store initiatives that promote well-being.
• Friendly and Helpful Staff: As noted in customer reviews, the staff often receive praise for being "sweet and helpful," providing valuable assistance with styling and fit, which enhances the overall shopping experience.

Aerie consistently provides appealing promotions and special offers, making their comfortable and stylish clothing accessible to Connecticut shoppers. These promotions are frequently updated and cover a wide range of products.

Common promotions and offers often include:

• Undie Deals: Aerie is famous for its "X for Y dollars" deals on underwear, such as "10 for $38" on various styles of undies, offering significant savings when purchasing multiple pairs.
• Seasonal Sales & Clearance: Throughout the year, especially during holidays or end-of-season transitions, Aerie runs substantial sales events, with discounts often reaching up to 70% off on clearance items.
• Real Rewards Program: Their loyalty program allows customers to earn points on every purchase, which can be redeemed for discounts on future orders. Members also often receive exclusive offers, early access to sales, and a birthday discount (e.g., 15% off during their birthday month).
• Credit Card Benefits: Opening and using a Real Rewards credit card can offer additional benefits like an exclusive welcome offer (e.g., 20% off the first purchase) and free shipping on all orders.
• Student Discount: Aerie offers a generous student discount (e.g., 20% off) through verification services like UNiDAYS, a great perk for local students.
• Email & App Exclusive Offers: Signing up for their email newsletter and downloading the Aerie app can provide access to exclusive discounts, alerts about sales, and special features like "Reserve, Try & Buy."
• Buy One Get One (BOGO) Offers: Occasional promotions like "Buy one, get one 50% off" on specific categories like bras, leggings, or swimsuits.

To stay informed about the latest promotions, Connecticut residents are encouraged to sign up for the Real Rewards program, subscribe to Aerie's email list, and regularly check their official website and mobile app. These are the best ways to ensure you don't miss out on savings for your next Aerie haul.

For any inquiries, styling assistance, or to explore their latest collections, here is the contact information for the Aerie Store at Westfarms Mall:

Address: 122 W Farms Mall Space H 130, Farmington, CT 06032, USA

Phone: (860) 561-0679

For residents across Connecticut, Aerie at Westfarms Mall in Farmington stands out as an exceptionally suitable and empowering local shopping destination. Its prime location within a major regional mall ensures convenient access from various parts of the state, making it an easy and enjoyable part of your shopping routine. What truly sets Aerie apart and makes it ideal for locals is its deep commitment to body positivity and comfort.

In a world often saturated with unrealistic beauty standards, Aerie offers a refreshing alternative, promoting self-love and showcasing diverse bodies in their unretouched campaigns. This ethos translates directly into their product line, which prioritizes comfort, high-quality fabrics, and inclusive sizing, ensuring that every customer can find pieces that make them feel confident and comfortable. Whether you're seeking cozy loungewear for a relaxed day at home, stylish activewear for your fitness routine, or comfortable intimates that truly fit, Aerie provides a comprehensive solution. The frequently updated promotions and the rewarding Real Rewards program further enhance the value for local shoppers. For Connecticut residents looking for fashion that makes them feel good, inside and out, Aerie at Westfarms Mall offers a genuinely positive and enriching retail experience.