Aerie

For women across Virginia, finding clothing that combines comfort, style, and a genuine celebration of every body type is incredibly important. It's about more than just fashion; it's about feeling confident and comfortable in your own skin. In Roanoke, located within the bustling Valley View Mall, Aerie at 4802 Valley View Blvd NW Unit Ue218 has cultivated a reputation as a welcoming and inclusive clothing store that champions body positivity. As a sub-brand of American Eagle Outfitters, Aerie focuses specifically on women's apparel, with a strong emphasis on intimates, loungewear, activewear, and swimwear, all designed to make you feel good from the inside out.

Aerie distinguishes itself with its #AerieREAL campaign, promoting unretouched models and a message of self-acceptance, which resonates deeply with many local shoppers. While individual customer experiences, particularly concerning return policies or specific interactions, can sometimes present challenges, as highlighted by a customer review regarding email requirements for exchanges, the core appeal for many lies in the quality of the products and the brand's inclusive mission. As one shopper noted, "The experience while shopping was great." For Virginians seeking comfortable, high-quality pieces that embrace their natural beauty, Aerie aims to be a go-to destination, fostering a positive and empowering shopping environment.

The Aerie store in Roanoke is conveniently situated at 4802 Valley View Blvd NW Unit Ue218, Roanoke, VA 24012, USA. This address places it squarely within the popular Valley View Mall, a major retail hub for Roanoke and the broader Southwest Virginia region. Its location within a well-established shopping center ensures ease of access for local residents and visitors.

Valley View Mall is readily accessible by car, with extensive parking available, making it straightforward to find a spot even during busy shopping periods. For those who prefer public transportation, the mall is typically served by local bus routes, providing connections from various parts of Roanoke. Aerie's specific unit number (Ue218) indicates its placement within the mall, suggesting it's easy to locate once inside the complex, likely on an upper level given the "Ue" prefix. For women in Roanoke and surrounding communities like Salem, Vinton, and Christiansburg, the Valley View Mall location of Aerie offers a convenient and accessible spot to explore their comfortable and inclusive apparel collections.

Aerie in Roanoke offers a range of services designed to enhance the shopping experience and provide comfort and convenience to its customers.

• Extensive Apparel Selection: The primary service is providing a wide variety of comfortable and stylish clothing for women. This includes:

  • Bras & Bralettes: A core offering, with a focus on comfort, fit, and diverse styles for all body types, including various wire-free options.
  • Undies: A vast array of underwear in different cuts, fabrics, and patterns, known for their comfort and often featured in multi-buy promotions.
  • Leggings & Activewear (OFFLINE by Aerie): Their popular OFFLINE by Aerie collection offers high-quality leggings, sports bras, workout tops, and other activewear designed for movement and comfort.
  • Loungewear & Sleepwear: Soft and comfortable sweatpants, hoodies, t-shirts, shorts, and pajama sets perfect for relaxing at home.
  • Swimwear: A diverse collection of bikinis, one-pieces, and cover-ups designed with inclusive sizing and styles.
  • Apparel & Accessories: A selection of casual tops, dresses, skirts, and accessories to complete outfits.

• In-Store Shopping Experience: The store provides a welcoming and comfortable environment for customers to browse, try on, and purchase items. Sales associates are typically available to assist with sizing, fit, and style recommendations.

• Bra Fit Appointments: While not always explicitly advertised as a formal "appointment" service, Aerie associates are trained to help customers find their correct bra size and recommend styles based on their preferences and needs, ensuring a comfortable and supportive fit.

• In-Store Returns & Exchanges: As part of the American Eagle Outfitters family, Aerie stores generally facilitate returns and exchanges for purchases made both in-store and online. While customer feedback indicates that certain requirements, such as an email address for exchanges, may apply even with a receipt, the option to return items in person is available.

• Buy Online, Pick Up In-Store (BOPIS) & Reserve, Try & Buy: Customers can often place orders online and pick them up at the Roanoke store, saving on shipping costs and time. Some locations also offer "Reserve, Try & Buy," allowing customers to reserve items online to try on in-store without immediate purchase.

• Real Rewards Loyalty Program: Aerie participates in the American Eagle Outfitters "Real Rewards" program, allowing customers to earn points on purchases that convert into rewards for future savings. Members also receive exclusive offers and a birthday discount.

Aerie in Roanoke offers several features and highlights that make it a compelling choice for women's apparel in Virginia:

• Body Positivity & Inclusivity: Aerie is widely celebrated for its commitment to body positivity, featuring unretouched models of diverse shapes and sizes in its campaigns. This inclusive approach extends to its product sizing and fit, aiming to make every woman feel comfortable and confident, which is a significant draw for many local shoppers.

• Focus on Comfort & Quality: The brand is renowned for its incredibly soft fabrics and comfortable designs, particularly in its bras, undies, and loungewear. Items like their Real Me leggings are consistently praised for their buttery-soft feel and versatility, making comfort a top priority for everyday wear.

• OFFLINE by Aerie Activewear: The dedicated OFFLINE by Aerie collection is a major highlight, offering stylish and functional activewear. This line provides high-performance leggings, sports bras, and workout tops that blend fashion with fitness, catering to the growing demand for comfortable athletic wear that can transition from the gym to daily life.

• "No Retouching" Policy: A pioneer in this space, Aerie's commitment to showcasing models without digital alteration is a powerful message that resonates with customers seeking authenticity and a realistic representation of women's bodies.

• Real Rewards Loyalty Program: This program is a significant perk for frequent shoppers. Earning points on every purchase that convert into cash-back rewards, along with exclusive member-only sales and a birthday discount, provides tangible savings and incentivizes loyalty.

• Variety in Intimates: Aerie's extensive selection of bras and undies caters to a wide range of preferences and needs. From comfortable bralettes to push-up bras and various underwear cuts, they emphasize finding the "right fit for you" in a supportive and non-judgmental environment.

Aerie in Roanoke, like all Aerie and American Eagle Outfitters locations, frequently runs various promotions and special offers designed to provide value to its customers. Locals in Virginia looking to save on their favorite comfortable clothing can expect a consistent stream of deals:

• Real Rewards Program Benefits: This is the most consistent and beneficial "special offer." Members earn points on every purchase (typically 15 points per $1 spent), which accumulate to $5 rewards for every 1250 points. This provides ongoing savings. Members also receive a birthday discount (e.g., 15% off) and exclusive access to sales. Real Rewards credit cardholders often get even more benefits, like higher earning rates and free shipping.

• Underwear Multi-Buy Deals: Aerie is famous for its "X for $Y" promotions on undies (e.g., "10 for $38" or "7 for $29"), making it an economical choice for stocking up on everyday essentials.

• Bra & Bralette Sales: Frequent promotions on bras and bralettes, often including percentage-off discounts (e.g., 40% off all sports bras) or specific price points.

• Seasonal Sales & Clearance: Aerie holds major seasonal sales, especially around holidays (like Memorial Day, Black Friday, end-of-season sales). Their clearance section, both in-store and online, is consistently updated with discounted items, offering significant savings.

• Percentage-Off Promotions: Look for general percentage-off sales (e.g., "25% off your entire purchase," "30% off almost everything") which can be advertised in-store, online, or via email.

• Student Discount: Aerie offers a student discount (often 20% off) through UNiDAYS verification, a great perk for eligible students in Virginia.

• Free Shipping Offers: While applying primarily to online orders, Aerie frequently offers free standard shipping on orders above a certain threshold (e.g., $75). Real Rewards credit cardholders often receive free shipping on all orders.

• Email and Text Sign-Up Discounts: New subscribers to Aerie's email list or text alerts often receive a welcome discount (e.g., 15% off their next purchase).

To best take advantage of these promotions, locals in Roanoke are encouraged to sign up for the free Real Rewards program, download the American Eagle/Aerie app, and check their email and the Aerie website regularly for the latest deals before visiting the Valley View Mall store.

For those in the Roanoke area and beyond looking to connect with the Aerie store at Valley View Mall, here's the essential contact information:

Address:
4802 Valley View Blvd NW Unit Ue218, Roanoke, VA 24012, USA

Phone:
(540) 795-6987

Mobile Phone:
+1 540-795-6987

The Aerie store operates within the standard hours of Valley View Mall. Generally, mall hours in this region are approximately:
Monday - Saturday: 10:00 AM - 8:00 PM or 9:00 PM
Sunday: 12:00 PM - 6:00 PM or 7:00 PM
However, these hours can vary based on holidays, special events, or mall-specific adjustments. It is always recommended to call the store directly or check the Valley View Mall's official website for the most up-to-date operating hours before planning your visit.

For the women of Roanoke and across Virginia, Aerie at Valley View Mall offers a highly suitable and refreshing approach to clothing retail. Its core suitability lies in its powerful commitment to body positivity and inclusivity, a message that deeply resonates with many modern consumers seeking authentic representation and comfortable fashion that celebrates all shapes and sizes. This dedication is evident in its diverse product range, from the softest intimates and loungewear to the popular OFFLINE by Aerie activewear, all designed with real women in mind.

The store provides a welcoming physical space for a positive shopping experience, allowing locals to comfortably browse and try on items. While some customers have noted occasional challenges with specific return policy interpretations, the brand's overall focus on customer satisfaction and its widely praised product quality often outweigh these isolated concerns. The accessibility of its location within Valley View Mall ensures convenience for shoppers throughout the Roanoke area.

Furthermore, Aerie's consistent promotions, especially the popular multi-buy deals on undies and bras, combined with the beneficial Real Rewards loyalty program and student discounts, make quality and comfortable apparel more accessible and affordable for budget-conscious Virginians. For women who prioritize comfort, authentic style, and a brand that actively promotes self-love, Aerie in Roanoke is more than just a clothing store; it's a destination where you can feel good about what you buy and how you look.