Welcome to our write-up on 2010 whats new, from the Scent Snob archive of home fragrance news, reviews and tips.
Table of Contents
Dave & I just returned from the NY trade show and we wanted to share with you the highlights of the many new fantastic fragrances and products launching in 2010.
Nest Fragrances is launching a new candle, Blue Garden. The fragrance has lush green notes, a dew drop accord and hyacinth on top, forget me not, blue hydrangea and honeysuckle mid notes, and plush oak moss, sandalwood and cotton flower base notes. This new scent is a great compliment to their already fabulous Everyday Collection. It’s a fresh, garden scent, sure to brighten any day. The proceeds for Nest Fragrances sale of the Blue Garden candle goes to Autism Speaks. Harry and Laura Slatkin have a child with autism so this is a great way for them to raise money for an important cause.
Tocca is launching a new fragrance for their eau de parfum collection. Bianca has notes of rose, tea, lemon and sugar for a perfect summer scent. It’s slightly feminine, slightly sweet and simply divine!
The new Ella fragrance by DayNa Decker was a fragrance finalist at the 2010 NYIGF. Ella is a glamorous, sexy, sweet floral explosion of mandarin, citrus, jasmine, tuberose and sandalwood. Ella is available in their signature, translucent wax chandel with a wood wick as well as a reed diffuser.
K. Hall’s new Shore-Line fragrance is already their #1 best seller. Shore-line has watery notes, perfect for summer, and is a great compliment to their washed cotton collection. Shore-Line is available in vegetable wax candles, diffusers and bar soap as well as counter top cleaner and dish soap.
Archipelago Botanicals launched their Private Reserve Collection featuring black wax and black containers. The collection includes five fragrances: Stem, Lust, Grass, Leather and Zest. The simple fragrances pop in their bold, black packaging.
Archipelago also created a new bath/body collection based on their best selling scent, Havana. The new Boticario de Havana collection includes a soy wax candle, reed diffuser, bar soap, body lotion, bath salts and more. The fragrance blends coffee, tobacco flower, sugar cane and pineapple. The addition of the pineapple note makes this a sumptuous bath/body scent and this is a great new unisex scent that works well across all products.
Voluspa is replacing their Basic Black and Basic Creme Collections with their new Maison Noir and Maison Blanc Collections. The new selection includes a 12oz (100 hour) chunky candlepot and an adorable 2-wick tin (55 hour) tin that is a must-get gift. There are 8 fragrances in each collection. Vervaine Olive Leaf, Saijo Persimmon and Crisp Champagne are the only fragrances from the basic collection to transfer over into the new collections. There are so many new, amazing fragrances in these new collections that you’ll never miss the old Basic Black and Creme.
Our favorite new fragrance at the show goes to Voluspa’s Suede Blanc. We like it’s leathery notes, it’s unisex appeal and cozy scent for these cool winter months.
All of these products and more will be available in-store and on our website in the coming months. If you have any questions regarding these fragrances or any new products, please do not hesitate to contact us.
Tips for enjoying 2010 whats new
If you are enjoying 2010 whats new, a few simple habits help you get the most from it. Whether 2010 whats new is new to you or an old favorite, it is worth a closer look. Many readers search for 2010 whats new when planning a purchase or a gift. Notes on 2010 whats new can vary from person to person, so trust your own nose. Keep 2010 whats new in mind next time you refresh a room.
- Smell a fragrance in person when you can, and give it a few minutes to settle before you decide.
- Match the scent to the room: fresh and light for kitchens and baths, warmer and richer for living rooms and bedrooms.
- Buy from the brand or a retailer you trust and check the product page for the latest details.
- Home fragrance makes a thoughtful gift, so keep a favorite or two on hand.
For background, see this overview of scented candles on Wikipedia.
That is our look at 2010 whats new. If it caught your interest, browse the related posts below for more candles, diffusers and fragrance ideas from the Scent Snob archive.
A quick scent guide
Layering is a fun way to personalize a room. Pairing two scents that share a note, such as a citrus with a green leaf, can create something that feels like yours.
Think about where the scent will live. Bright citrus and green notes tend to suit kitchens and bathrooms, while warm spice, vanilla and wood often suit living rooms and bedrooms.
Questions about 2010 whats new
What is 2010 whats new?
2010 whats new is the subject of this Scent Snob post. The article above shares what we wrote about it, and the brand or retailer is the best place to confirm current details.
Where can I learn more about 2010 whats new?
Start with the links in this post, then check the brand’s own website or a trusted retailer for up-to-date information and availability.
How do I choose a scent like 2010 whats new?
Think about the room, the season and the mood you want, then try a small size or sample first if you can.



