Aerie

For residents across North Carolina seeking a refreshing and inclusive approach to fashion, Aerie in Durham stands as a beacon of comfort and body positivity. More than just a clothing store, Aerie has carved out a unique space in the retail landscape by focusing on real bodies, real comfort, and real style. It's a destination where you can find everything from soft intimates and cozy loungewear to versatile activewear and stylish swimwear, all designed with a commitment to making every individual feel confident and celebrated in their own skin.

Located at 6910 Fayetteville Rd #2360, this Durham Aerie store embodies the brand's well-known #AerieREAL movement. This philosophy actively promotes self-love and body acceptance by featuring unretouched models of diverse sizes, shapes, and backgrounds in their campaigns and in-store visuals. For North Carolina locals, this means a shopping experience that goes beyond simply finding clothes; it’s about discovering pieces that truly fit and flatter, while being part of a larger community that values authenticity. Aerie offers a refreshing alternative to traditional retail, inviting everyone to embrace their unique beauty and find comfort in their everyday wear.

Aerie in Durham is conveniently located at 6910 Fayetteville Rd #2360, Durham, NC 27713, USA. This address places it within a popular retail area, likely a shopping center or mall, which enhances its accessibility for North Carolina residents. Being situated on Fayetteville Road, a significant thoroughfare, means it's easily reachable from various parts of Durham and the surrounding communities within the Triangle region.

For those traveling by car, shopping centers typically offer ample parking, making a visit to Aerie straightforward and stress-free. The location within a larger retail complex also means it's often part of a convenient shopping trip where multiple errands or leisure activities can be combined. This ease of access is a considerable benefit for local shoppers, whether they're planning a dedicated trip for comfortable intimates or simply stopping by as part of a larger outing. The surrounding commercial infrastructure further contributes to a smooth and accessible experience for all visitors.

Aerie in Durham provides a range of services centered on delivering a comfortable and body-positive shopping experience:

• Extensive Apparel Selection: Shoppers can explore a wide variety of clothing, including intimate apparel (bras, undies, bralettes), comfortable loungewear (sweatshirts, joggers, tees, sleepwear), versatile activewear (leggings, sports bras, shorts), and fashionable swimwear.
• Inclusive Sizing: Aerie is known for offering a broad range of sizes across its product categories, aiming to ensure that every body type can find comfortable and flattering fits.
• Personalized Assistance: Sales associates are available to help customers navigate the collections, offer sizing advice, and recommend products based on individual preferences and needs.
• Real Rewards Loyalty Program: Customers can sign up for the Real Rewards program (part of American Eagle Outfitters' loyalty program) to earn points on purchases, receive exclusive discounts, and access special member-only perks.
• Online Order Services: While shopping in-store, customers may have access to services like "Reserve, Try & Buy" through the AEO | Aerie app, allowing them to reserve items online and try them on in the store. Online ordering with in-store pickup options might also be available.

Aerie in Durham stands out with several key features and highlights that resonate with its North Carolina clientele:

• #AerieREAL Movement: This flagship campaign is at the heart of the brand. It features unretouched models of all shapes, sizes, and abilities, promoting body positivity, self-acceptance, and confidence. This commitment creates a unique and empowering shopping environment.
• Focus on Comfort and Feel-Good Fabrics: Aerie is renowned for its soft, comfortable fabrics and designs that prioritize ease of wear. This emphasis on comfort extends across all product categories, from their popular "Real Me" activewear to their cozy loungewear.
• Diverse Product Range: Beyond intimates, the store offers a comprehensive lifestyle collection that includes apparel suitable for everyday wear, active pursuits, and relaxing at home, making it a versatile stop for many wardrobe needs.
• Community and Empowerment: The brand's philosophy extends beyond just selling clothes; it aims to build confidence and foster an inclusive community. This mission can be felt within the store's atmosphere and is often reflected in customer interactions.
• Regular New Arrivals and Collections: Aerie consistently introduces new seasonal collections and limited-edition items, ensuring that the store always has fresh styles and trends for shoppers to explore.

Aerie frequently offers various promotions and special deals, providing opportunities for North Carolina shoppers to save on their favorite comfortable and stylish pieces:

• Real Rewards Program Benefits: Joining the free Real Rewards loyalty program is key to unlocking savings. Members typically earn points on every purchase, which can be redeemed for rewards. They also often receive exclusive discounts, birthday offers (e.g., 15% off during their birthday month), and early access to sales.
• Clearance and Sale Sections: The store consistently features clearance racks and sale sections where items are significantly discounted. These sales can include up to 70% off clearance items, offering great value.
• "Buy X Get Y Free" Deals: A common promotion, especially on intimates like undies, often seen as "10 for $38" deals, allowing customers to stock up on essentials at a reduced price.
• Seasonal and Holiday Promotions: Look out for major sales events throughout the year, especially during seasonal transitions and holidays, where the entire store or specific categories might be offered at a percentage off or special flat rates.
• Student Discounts: Aerie often partners with platforms like UNiDAYS to offer student discounts, providing an extra percentage off for eligible students.
• Referral Programs: Customers might be able to receive discounts (e.g., 25% off) by referring friends who make their first purchase.
• App-Exclusive Deals: Downloading the AEO | Aerie app can provide access to exclusive in-app deals and promotions, as well as notifications about flash sales and limited-time offers.

For direct inquiries or to confirm store hours for Aerie in Durham, NC, please use the following contact details:

Address: 6910 Fayetteville Rd #2360, Durham, NC 27713, USA

Phone: (919) 294-2427

Mobile Phone: +1 919-294-2427

While general shopping center hours typically apply, it's always recommended to call ahead or check their official website for the most current operating hours, especially around holidays or for specific inquiries about product availability or store services.

For the vibrant community of North Carolina, particularly those in the Durham area, Aerie at 6910 Fayetteville Rd offers a clothing store experience that is uniquely suitable and highly relevant. Its core philosophy, the #AerieREAL movement, aligns with a growing desire for authenticity and self-acceptance in fashion, creating an environment where local shoppers can feel genuinely comfortable and celebrated, regardless of their body type. This is a significant draw, fostering a sense of belonging and confidence that goes beyond simply purchasing apparel.

The wide array of comfortable intimates, versatile loungewear, and functional activewear directly caters to the active yet relaxed lifestyle often embraced by North Carolinians. Whether working from home, enjoying the state's natural beauty, or simply seeking everyday comfort, Aerie's product lines provide practical and stylish solutions. The inclusive sizing further ensures that a broader spectrum of the local population can find items that fit them well and make them feel good.

However, it is important to acknowledge that customer experience can sometimes vary. While the brand promotes inclusivity, some past customer reviews for this specific location mention instances of perceived unprofessionalism and rudeness from staff. For instance, one reviewer reported staff "talking rudely about customers" and "making fun of her while she was trying to finish her shopping," leading to an "unwelcomed" feeling. Another recounted a "ridiculously complicated" exchange process, accompanied by "side eyes and looks" from associates, which was "incredibly rude and unnecessary." While these are concerning incidents that highlight areas for potential improvement in staff training and customer interaction, the brand's overarching mission and the quality of its products continue to draw a dedicated customer base.

Despite these individual negative experiences, the potential for discovering comfortable, stylish, and body-positive clothing, coupled with the frequent promotions through the Real Rewards program, still makes Aerie a compelling choice for many locals. The store's consistent efforts to provide accessible fashion that prioritizes comfort and embraces diversity remain a strong reason for North Carolinians to consider it their go-to destination for everyday essentials and feel-good attire.