The dayna decker background is as glamorous as her candles, taking in modeling, a family of entrepreneurs and perfumery school in the south of France.
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DayNa Decker’s talent for creating seductive, luxurious and decadent home fragrance products evolved while she was immersed in the world of fashion, art and culture as she traveled internationally as a Ford model. She was born with a business sense growing up in a family of design and wellness entrepreneurs. DayNa studied perfumery in Grasse, France to create her innovative and trend-setting fragrance luxuries.
A dayna decker background built on style
DayNa Decker grew up in a family of design and wellness entrepreneurs, so business sense came early. She then traveled the world as a Ford model, immersed in fashion, art and culture. That mix shows in products that are meant to feel seductive, luxurious and decadent.
It is rare for a home fragrance brand to come from the runway side of the world. I think it explains why her candles are as much about glamour as about scent.
Fashion and fragrance have always been close. A model works with photographers, stylists and perfumers, and learns how a look, a mood and a smell can all say the same thing. That training in mood is exactly what a candle needs.
I also like that she was born with a business sense. Many brands start from a love of scent. This one started from a family used to building companies, which tends to give a young brand some staying power.
The dayna decker background is unusual for a home fragrance founder.
Her dayna decker background also explains the glamour in her packaging.
Perfumery in Grasse
She also studied perfumery in Grasse, France. The town is known as a historic center of perfume making, thanks to the flowers grown in the region, and the Wikipedia article on Grasse tells the story. Anyone who trains there joins a long tradition.
Training like that matters because it teaches you how a fragrance is built. A trained perfumer thinks about top, heart and base, and how each stage changes as a candle burns.
In a candle, that means the first smell you notice should not be the only one. A well-built fragrance changes as the wax warms, and a perfumer plans that journey on purpose.
Grasse is also surrounded by fields where flowers have long been grown for scent. Even if you never go, knowing a perfumer learned there tells you she was taught to respect natural materials and patient craft.
Learning perfumery is a long study, and I respect anyone who commits to it. The reward is a nose that can separate dozens of smells at once.
Knowing the dayna decker background makes the Grasse training easier to appreciate.
The question we asked
To mark the post we asked readers a simple question. If you could have any talent, training or environment, what would you want? Commenters were entered in a draw for a DayNa Decker 6 ounce Leila Chandel candle, and we selected a winner on April 13, 2011.
I loved the answers. Wanting to be a chef, a violinist or a perfumer says something about how a person sees the world, and about the scents they might choose. The dayna decker background is a nice example of how a life shapes taste.
The question works well because there is no wrong answer. You might say you want to speak five languages, paint like a master or live somewhere with a sea breeze. Each one points to a mood, and a mood can be turned into a scent.
If you want to try it yourself, write down your answer and then pick a candle that matches it. A violinist might pick a woody, resin rich scent, a gardener a green one. It is a surprisingly good way to shop.
Thank you to everyone who answered.
It is a friendly little exercise for a slow afternoon, and it needs no candle at all, only a bit of honesty.
Our reader question grew out of the dayna decker background, since her path was so varied.
Choosing luxury candles
A luxury candle should feel like a treat. Look at the vessel, the wax and the way the scent opens as it burns, not just the label. Burn it long enough for the wax to pool, and judge it after an hour.
To read more, see our companion post DayNa Decker Innovative and Trendsetting, which covers her products in more depth. For another reader question, take a peek at K. Hall Giveaway Question.
The dayna decker background reminds me that scent is storytelling. Every candle has a person behind it, and knowing that person makes the flame a little warmer.
Before you buy any luxury candle, ask yourself if you will really burn it. A beautiful candle left on a shelf is a missed pleasure, and the wax is meant to be enjoyed.
The dayna decker background also shows why packaging and story matter at the high end. When you pay for glamour, you want it to feel considered from the first look to the last flicker.
The original contest is over, and the winner was selected on the date given, but we ran many like it. Following the shop online is the best way to catch the next one.
Judge a brand by its products, but the dayna decker background adds color.
I hope the dayna decker background gives you a reason to look at her candles.
