Thursday, August 8, 2013

Linnea's Light Candles - Behind the Brand

We recently had the opportunity to catch up with Laura Cler, Co-Founder of Linnea's Lights, an all-natural, hand-crafted candle line from the Midwest. We always love the story behind the brand, so here are some insights into Linnea's Lights exclusively for you! 


1. What inspired you to create a candle line?
My mother, Lynn Manley, was the creator of Linnea’s Lights. Her inspiration was to create something of beauty, quality and simple elegance that everyone could enjoy and appreciate. She has always been a huge admirer of perfume and home fragrance so it was a natural fit. It’s amazing how scent evokes different memories for different people. We truly believe Linnea's Lights should be an experience all on its own….from the first impression of how the product looks to the lasting impression once the candle has been illuminated and enjoyed.


2. What is the most challenging aspect of your home fragrance business? 
The most challenging aspect of our business is keeping the line and fragrances relevant to our fans, and keeping our brand unique. We’ve seen new candle companies emerge over the last few years with our double wick system and similar packaging. This can be very frustrating, but our customers know our brand well and have been incredibly loyal and supportive, so we are grateful.

3. What fragrance has been your favorite to create? 
Sea Salt by far has been my favorite. It evokes wonderful memories of my family’s experience on the Mediterranean Sea in the south of France a few summers ago.


4. What has been the most challenging fragrance to create? 
Cashmere (one of my favorite blends!), because it has a high concentration of Patchouli which can be tricky.

5. If you could start all over from the beginning, would you do anything differently?
Absolutely nothing. We have been extremely careful to grow our business & brand slowly. Our goal is not to be on every shelf, but to be in select retail stores in the best areas. As a result, we’ve been very fortunate and honored to have wonderful retail partners all over the US, Canada + the UK. Our business has truly grown organically due to features in magazines, blogs and, our favorite, word of mouth! We stand behind our Linnea's Lights candles 100% and want each and every experience to be a memorable one.


6. If you could design a home fragrance for any brand or person, what/who would you pick and what would you use to create the look and fragrance? 
Honestly, there isn’t one person or brand that I have in mind to work with. We have been fortunate to work with a few brands/retailers/persons on private label projects and each experience has been interesting, informative and challenging. That’s honestly how we approach creating our special programs…making them personal and relevant to the client we are working with at the time and trying our best to capture the essence of the client in fragrance and in packaging.

7. What can we expect from Linnea's Lights in the future? 
We are looking to continue to bring freshness to our core line with new fragrances & sizes as well as new line extensions.

Now it's your turn. What would you love to see from Linnea's Lights?

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